HealthPartners
Search Engine Marketing (SEM) Analyst
HealthPartners, Minneapolis, Minnesota, United States, 55400
Job Description
HealthPartners is currently hiring for a
Search Engine Marketing (SEM) Analyst . The SEM Analyst works closely with an SEM and SEO team to coordinate integrated campaigns in order to reach health care audiences with targeted and relevant content and calls to action.
Required Qualifications:College degree or equivalent experienceCumulative 3-plus years of experience in paid search across all major U.S. search engines and ad platforms: Google and BingProven track record of success driving strong positive results through paid search marketing programsSkills in quantitative and qualitative analysis as well as written and verbal communication, with the ability to use Excel and PowerPoint to tell stories with data and visuals, tailoring communications to fit various audiences and levelsAptitude to manage paid search campaigns in a highly dynamic, collaborative and matrixed environmentability to make correlations between strategies and tactics, and intermediate knowledge of campaign executionS/he will be a team-player who is a self-starter, curious and eager to learn, demonstrating openness to feedback and coaching, and well organized.High attention to detail, critical-thinking, problem-solving skills are a must.Preferred Qualifications:
Healthcare or consumer brand experienceKenshoo experienceGoogle or Adobe Analytics experienceHours/Location:
M-F; DaysMay work remotely but will prefer local candidates for occasional onsite needs.Position Responsibilities:
Daily, weekly and monthly performance monitoring to understand the performance of campaigns, make bid adjustments and continually optimize for improved performance.Analysis and proactive identification of optimization opportunities to improve spend effectiveness and to ensure each campaign is meeting its goals.Creation and implementation of new pay-per-click (PPC) campaigns, ad copy and landing page recommendations.Produce campaign performance reports and provide analysis that outlines key findings and recommendations.Partnering with internal business partners to diagnose and problem solve campaign matters.Help manage relationship with search optimization technology partner.Identify, set-up, execute, and measure A/B ad copy and landing page tests.Audit for and help maintain best practices within paid search campaigns.Staying current on industry/competitor trends.
About Us
At HealthPartners we believe in the power of good - good deeds and good people working together. As part of our team, you'll find an inclusive environment that encourages new ways of thinking, celebrates differences, and recognizes hard work.
We're a nonprofit, integrated health care organization, providing health insurance in six states and high-quality care at more than 90 locations, including hospitals and clinics in Minnesota and Wisconsin. We bring together research and education through HealthPartners Institute, training medical professionals across the region and conducting innovative research that improve lives around the world.
At HealthPartners, everyone is welcome, included and valued. We're working together to increase diversity and inclusion in our workplace, advance health equity in care and coverage, and partner with the community as advocates for change.
Join us and become a partner for good, helping to improve the health and well-being of our patients, members and the communities we serve.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant because of race, color, sex, age, national origin, religion, sexual orientation, gender identify, status as a veteran and basis of disability or any other federal, state or local protected class.
HealthPartners is currently hiring for a
Search Engine Marketing (SEM) Analyst . The SEM Analyst works closely with an SEM and SEO team to coordinate integrated campaigns in order to reach health care audiences with targeted and relevant content and calls to action.
Required Qualifications:College degree or equivalent experienceCumulative 3-plus years of experience in paid search across all major U.S. search engines and ad platforms: Google and BingProven track record of success driving strong positive results through paid search marketing programsSkills in quantitative and qualitative analysis as well as written and verbal communication, with the ability to use Excel and PowerPoint to tell stories with data and visuals, tailoring communications to fit various audiences and levelsAptitude to manage paid search campaigns in a highly dynamic, collaborative and matrixed environmentability to make correlations between strategies and tactics, and intermediate knowledge of campaign executionS/he will be a team-player who is a self-starter, curious and eager to learn, demonstrating openness to feedback and coaching, and well organized.High attention to detail, critical-thinking, problem-solving skills are a must.Preferred Qualifications:
Healthcare or consumer brand experienceKenshoo experienceGoogle or Adobe Analytics experienceHours/Location:
M-F; DaysMay work remotely but will prefer local candidates for occasional onsite needs.Position Responsibilities:
Daily, weekly and monthly performance monitoring to understand the performance of campaigns, make bid adjustments and continually optimize for improved performance.Analysis and proactive identification of optimization opportunities to improve spend effectiveness and to ensure each campaign is meeting its goals.Creation and implementation of new pay-per-click (PPC) campaigns, ad copy and landing page recommendations.Produce campaign performance reports and provide analysis that outlines key findings and recommendations.Partnering with internal business partners to diagnose and problem solve campaign matters.Help manage relationship with search optimization technology partner.Identify, set-up, execute, and measure A/B ad copy and landing page tests.Audit for and help maintain best practices within paid search campaigns.Staying current on industry/competitor trends.
About Us
At HealthPartners we believe in the power of good - good deeds and good people working together. As part of our team, you'll find an inclusive environment that encourages new ways of thinking, celebrates differences, and recognizes hard work.
We're a nonprofit, integrated health care organization, providing health insurance in six states and high-quality care at more than 90 locations, including hospitals and clinics in Minnesota and Wisconsin. We bring together research and education through HealthPartners Institute, training medical professionals across the region and conducting innovative research that improve lives around the world.
At HealthPartners, everyone is welcome, included and valued. We're working together to increase diversity and inclusion in our workplace, advance health equity in care and coverage, and partner with the community as advocates for change.
Join us and become a partner for good, helping to improve the health and well-being of our patients, members and the communities we serve.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant because of race, color, sex, age, national origin, religion, sexual orientation, gender identify, status as a veteran and basis of disability or any other federal, state or local protected class.