Assistant Director of Marketing Job at La Jolla Beach & Tennis Club, Inc. in

The La Jolla Beach & Tennis Club is currently seeking a highly skilled Assistant Director of Marketing to join our team at our beautiful oceanfront restaurant!

Be a part of the diverse team at La Jolla Beach & Tennis Club, Inc. Our landmark hotels and restaurants have become La Jolla institutions, which are founded on family values and community mindedness. La Jolla Beach & Tennis Club, Inc. offers excellent benefits and a great work environment for our employees.

What we offer:

• Free daily meal and salad bar
• Free parking
• Dining discounts for employees (and up to 6 guests) at the Marine Room, The Shores Restaurant, and our Club Dining!
• Property retail shop and hotel discounts
• $500 referral bonus for referring new employees to The La Jolla Beach & Tennis Club
• Benefits including: Medical, Dental, Vision, 401K (based on employment status)
• Paid vacation, sick, and holiday time

What we ask:

• Consistently provide professional, attentive, and genuinely friendly service
• Promote and follow LJBTC, Inc's Signature Service standards and requirements to ensure a lasting impression of exemplary service resulting in satisfied and loyal members and guests

Pay Range: 90K to 105K annualized salary payable biweekly

Full Time Salary Exempt

The Assistant Director of Marketing serves as a resource for marketing services, and is the primary liaison for external marketing partners, a "super-user" of all marketing software, and an expert in digital marketing including management of LJBTC web sites and digital content. This role will serve as a partner to the Director of Sales and Marketing for all marketing activity. Strengths must include sense of urgency, organization, follow-up, communication and positivity. Skills must include marketing strategy, digital marketing knowledge, public relations, marketing software familiarity, time management, writing, the ability to design digital communication (email, text, posts, captions) and digital organization.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:

Digital Marketing responsibilities include:

Company Websites:

• Oversees and edits website content as required.
• Maintains a thorough knowledge of information on the websites and anticipates and communicates upcoming changes.
• Participates in calls with outside marketing partners to ensure paid digital ads and SEO opportunities are maximized.

Social Media and Review Sites:

• Oversees content for social media calendar - develops strategy based on needs of business
• Participates in the development of campaigns for ancillary areas including dining, retail and tennis.
• Coordinates guidelines agreement, stay details, supports public postings and creates recap with social influencers.

Email Marketing:

• Oversees the development and strategy of content for automated email marketing (confirmation, pre-arrival, extend your stay, re-book) and creates topical email schedule and content list for all outlets.
• Manages e-blasts for each property including seasonal rate offers, dining specials, and group sales and/or catering offers, membership newsletters and more.

On-Property Guest Communication:

• Manages content and creates slides for on-property digital display boards.
• Oversees content on company apps for Membership and hotels.

Advertising:

• Maintain print and internet advertising schedule and budget.
• Coordinates ad placement/creative direction in conjunction with internal staff, ad agency and vendor.
• Coordinate digital advertisements, including formatting/updating ads to maintain consistent brand awareness.
• Work with agency and designers to coordinate development of any special projects.

Branding:

• Oversees brand standard conformity for all outlets.
• Oversees company photo and video library. Regularly audit and refresh, coordinate new content creation.
• Periodically writes and refreshes company copy deck by outlet.
• Coordinate on-site photo shoots.

Print Marketing:

Advertising:

• Coordinates print ad calendar and placements, as well as ad content.

Collateral & Menus:

• Coordinates collateral used in all outlets to promote upcoming specials and promotions.

Public Relations:

• Maintains an active Crisis PR resource
• Integrates PR into overall marketing initiative

Photography:

• Coordinates all video and photoshoots

General Duties:

• Coordinates marketing activities summaries and projects lists for outlets.
• Assists in preparation of periodic board meeting reports.
• Attend trainings as they relate to overall marketing, advertising, branding, etc. to further develop a broader skill-set.
• Manages the tracking, development and oversight of the marketing budget.
• Updates and maintains marketing calendars that reflect paid media, public relations, and email campaigns.
• Other duties as assigned by the Director of Sales and Marketing

QUALIFICATION REQUIREMENTS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE

Bachelor's degree (BA) from four‑year college or university; five to seven years related hospitality marketing experience; or equivalent combination of education and experience.

LANGUAGE SKILLS

Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or governmental regulations. Ability to write reports, business correspondence and procedure manuals. Ability to effectively present information and respond to questions in English from members, managers, clients, customers and the general public.

MATHEMATICAL SKILLS

Ability to calculate figures and amounts such as discounts, state, city and federal taxes and percentages. Ability to apply concepts of basic mathematics and manage spreadsheets.

REASONING ABILITY

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form.

OTHER SKILLS and ABILITIES

Ability to work in an efficient and professional manner with limited supervision. Ability to use a networked PC effectively with a working knowledge of WordPerfect, Windows, Microsoft Word, Microsoft Access, Excel, and Publisher.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to talk; hear; stand; walk; sit; and use hands to finger, handle or feel objects, tools or controls. The employee is occasionally required to stoop, kneel, crouch or crawl.

The employee constantly lifts and/or move up to 10 pounds. Occasionally, the employee may lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception and the ability to adjust focus.

WORKING CONDITIONS

ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

INTERACTION

While performing the duties of this job, the employee will interact with hotel guests and vendors and interact daily with employees from most departments within the company. The employee will also have occasional interaction with members of the company's board of directors, as well as local, regional and national media representatives. The employee must have the ability to communicate and work effectively with these and other designated internal and external customers.

SCHEDULING

This company operates seven days a week, 24 hours a day. Shifts will generally be rotated unless you were hired for a specific shift, as much as possible to be fair to everyone. At times it may be necessary to move you from your accustomed shift if business or task assignments demand. In addition, it should be understood that business needs determine the number of hours that you work.