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Publicis Groupe Holdings B.V

Publicis Groupe Holdings B.V is hiring: Senior Vice President, Media Planning/Ac

Publicis Groupe Holdings B.V, Los Angeles, CA, United States


Company Description: With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Overview: Serving as the day to day account lead, the SVP will direct planning and strategy for their designated accounts. Comprehensive media knowledge, thought-leadership, and strategic marketing expertise will be essential to the continuous advancement of our clients' business. The ideal candidate will have extensive experience in client-facing settings, will be an adaptive and collaborative leader, and will have had previous experience leading accounts that focus on a variety of media types including: local and national, programmatic, search, and social.

  1. Responsible for developing, implementing, and executing strategy to define the future direction of Client business.
  2. Actively listen to Clients and continually identify opportunities to lead thinking.
  3. Team leader for Client interaction fostering positive relationships.
  4. Identifies key target insights based on Client brief necessary for formulating communication strategy.
  5. Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience.
  6. Effectively communicates and solicits agreement of best opportunities for Client.
  7. Ensure the quality of work for all Client deliverables.
  8. Serves as key resource for local markets in defining media strategy and media plans.
  9. Supervising, training, and developing staff (managing workload, delegating, and managing projects and resources, performance management).
  10. Develop process improvements and best practices to ensure consistency, flexibility, and efficiency resulting in solutions that meet or exceed Client expectations.
  11. Serves as leadership and content development coordinator for all Client presentations.
  12. Ability to cross sell interagency products and services.
  13. Collaborate with business intelligence/analytics, data and investment teams to identify consumer learning needs and drive consumer insight generation, analysis/interpretation.

Qualifications: Bachelor's degree or higher in advertising, marketing, business, psychology, or similar preferred. 12+ years of experience including extensive client and team management experience. Compelling communicator with strong executive presence. Ability to make decisions in a fast-paced environment (has a POV). Recognized for forging strong relationships with clients: trusted advisor and confidant. With internal & IAT teams: works well with peers in a strong leadership team and empowers direct reports through their leadership. Has strong media background to be able to speak to changing dynamics in the landscape - experience can come from either planning or investment, but ideally has more recent strategic experience. Experience in providing a vision and driving for continued improvement in work (testing & learning vs. tied to tried & true). Ideally has had exposure to data-driven targeting strategy.

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