Sr Segment Marketing Manager

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! The Sr. Segment Marketing Manager spearheads the digital transformation of local experience strategy and execution, in collaboration with the Senior Manager of Prepaid Marketing. Key responsibilities include overseeing the digital integration between physical store locations and online presence, devising cutting-edge methods to engage with local communities through digital and media channels, and leading audience development for targeted campaigns. The role serves as a center of excellence for campaign results and analysis, and acts as a vital liaison between media, local marketing/DTC, sales, and digital teams to orchestrate seamless omnichannel consumer journeys that benefit both the Line of Business and Authorized Retailers. Job Responsibilities: Digital Programs: Spearhead the integration of offline and online marketing and sales initiatives at the local level and own all local digital programs including calendar Conduct in-depth customer journey analysis to optimize the consumer experience Brief digital and DTC channels on campaigns Oversee and maintain the customization of store-level dealer pages Develop and maintain Authorized Retailer digital toolkits Innovation & Audiences: Identify and implement innovative hyperlocal media tactics Vet new tactics and vendors for both internal campaigns and cooperative initiatives Provide audience targeting to media agencies and vendors to optimize campaign reach Lead development of audiences for contextual and segmented campaigns for local and DTC in partnership with CRM Campaign Insights & Analysis: Conduct and publish regular (weekly, monthly, quarterly) results and insights for ongoing campaigns, tracking key performance indicators Measure and analyze the contributions of online and offline tactics to campaign results Education: Bachelor's Degree in business, marketing, communications, or related field of study; Master's/Advanced degree preferred Work Experience: 7+ years of marketing experience or equivalent Solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, e-mail, attribution, optimization, etc. Experience in data driven marketing techniques and media is essential Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc. Retail marketing experience a plus Mastery of Excel Knowledge, Skills and Abilities: Team Building (Required) Coaching (Required) Negotiation (Required) Marketing Strategy (Required) Communication (Required) Presentations (Required) * At least 18 years of age * Legally authorized to work in the United States Travel: Travel Required (Yes/No):No DOT Regulated: DOT Regulated Position (Yes/No):No Safety Sensitive Position (Yes/No):No Base Pay Range: $107,900 - $194,600 Corporate Bonus Target: 20% The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees