Eaton
Mobility Marketing Communications Manager
Eaton, Galesburg, Michigan, United States, 49053
Eaton’s Industrial Sector is hiring a Marketing Communications Manager for our Mobility group ($4B) in Michigan. This role reports directly to the Director of Global Marketing and leads a team of 7. This position requires 10% travel.
The Mobility Marketing Communications Manager has global responsibility for developing the segment positioning, integrated marketing strategy and associated demand generation activities for the Mobility segment. This is a pivotal role that will work closely with commercial leaders of the segment, business units, sales, and field marketing organizations to design and develop integrated marcom campaigns.
This role will position Eaton as a thought leader and preferred partner on the most important power management challenges facing customers. Driving measurable and significant improvements in customer awareness, consideration, and demand generation for strategic Mobility businesses through tailored and engaging content will be expected. This role will be responsible for leveraging regional and business unit input in the development of campaign strategies while prioritizing resources to support strategic initiatives.
What you’ll do:
• Differentiating Eaton with an integrated marketing strategy that build engagement and trust between Eaton and its customers in that segment (including automotive, commercial vehicle, aftermarket/distribution) across all relevant geographies.
• Development of integrated marketing campaigns that drive profitable wins and business retention to support the Mobility Group strategic plan.
• Developing the campaign content and audience engagement strategy, as well as go-to-market approach (working closely with all relevant commercial and CoE leaders).
• Managing budget details, including Profit Plan prioritization and trade-offs across all businesses within Mobility Group, monthly accounting and alignment with Finance based on plan, and flexing plan based on market conditions and shifting priorities.
• Leading the coordination of corporate resources (software, web development/eaton.com, social media, trade shows...) and branding standards to support a consistent Eaton image.
• Leading development of the segment message map and buyer journey maps (including definition of scenarios).
• Orchestrating development and continuous data-informed optimization of integrated campaign journeys.
• Measurably contributing to the achievement of the segment growth plan by supporting buyers across each stage of their buying journey with highly relevant and useful content – accessible both through self-serve digital channels as well as the content used to support customer-to sales agent engagements.
• Defining campaign success metrics and the review cadence with all contributing teams to ensure demand generation objectives realized and continuous optimization of campaign results and customer engagement metrics.
• Working closely with sales and business units to constantly optimize campaigns based on all available engagement data including competitive benchmarking.
• Overseeing the identification of all required sales enablement materials for both direct and indirect sellers so they are able to effectively convert demand generated by campaigns.
• Accountability: Marketing campaigns support and align with Eaton’s strategic growth objectives.
• Global marketing collaboration: While regional teams may directly align to sales organizations, this role is responsible for the cohesive approach of the entire global marketing communications organization.
• Managing and balancing internal/external resources based on budget, creativity, and resources available, negotiating external contracts and service agreements
Qualifications:
Required Qualifications:
Bachelor’s degree from an accredited institution.
Minimum ten (10) years of marketing communications and/or product management experience.
Minimum two (2) years of manager of people experience.
Must be authorized to work in the United States without company sponsorship now or in the future.
No relocation is offered for this position. All candidates must currently reside within 50 miles of Galesburg MI, Marshall, MI, or Southfield, MI to be considered.
Preferred Qualifications:
Master’s or advanced degree.
Experience developing and executing global strategy.
Knowledge of integrated campaign development.
Experience with message map creation.
Experience within automotive, commercial vehicle, aftermarket and/or distribution industry.
Eaton Leaderships Attributes:
Think and Act Strategically, Build Organizational Capability, Get Results and Enable a Digital Mindset across Eaton.
Is passionate, accountable, efficient, ethical, transparent, and focused on continuous learning.
We foster an environment of engagement and inclusion for all employees and act with advocacy, empathy, and accountability.
At Eaton, we strive to provide compensation and benefits that attract, engage, and retain the best talent. This includes competitive pay and a variety of benefit programs for eligible employees. The expected annual salary range for this role is $156975.03 - $230230.04 a year. This role is also eligible for a variable incentive program. Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.
We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.
You do not need to disclose your conviction history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if Eaton is concerned about conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report.
To request a disability-related reasonable accommodation to assist you in your job search, application, or interview process, please call us at 1-800-836-6345 to discuss your specific need. Only accommodation requests will be accepted by this phone number.
We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click here for more detail: Eaton Benefits Overview. Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.
The Mobility Marketing Communications Manager has global responsibility for developing the segment positioning, integrated marketing strategy and associated demand generation activities for the Mobility segment. This is a pivotal role that will work closely with commercial leaders of the segment, business units, sales, and field marketing organizations to design and develop integrated marcom campaigns.
This role will position Eaton as a thought leader and preferred partner on the most important power management challenges facing customers. Driving measurable and significant improvements in customer awareness, consideration, and demand generation for strategic Mobility businesses through tailored and engaging content will be expected. This role will be responsible for leveraging regional and business unit input in the development of campaign strategies while prioritizing resources to support strategic initiatives.
What you’ll do:
• Differentiating Eaton with an integrated marketing strategy that build engagement and trust between Eaton and its customers in that segment (including automotive, commercial vehicle, aftermarket/distribution) across all relevant geographies.
• Development of integrated marketing campaigns that drive profitable wins and business retention to support the Mobility Group strategic plan.
• Developing the campaign content and audience engagement strategy, as well as go-to-market approach (working closely with all relevant commercial and CoE leaders).
• Managing budget details, including Profit Plan prioritization and trade-offs across all businesses within Mobility Group, monthly accounting and alignment with Finance based on plan, and flexing plan based on market conditions and shifting priorities.
• Leading the coordination of corporate resources (software, web development/eaton.com, social media, trade shows...) and branding standards to support a consistent Eaton image.
• Leading development of the segment message map and buyer journey maps (including definition of scenarios).
• Orchestrating development and continuous data-informed optimization of integrated campaign journeys.
• Measurably contributing to the achievement of the segment growth plan by supporting buyers across each stage of their buying journey with highly relevant and useful content – accessible both through self-serve digital channels as well as the content used to support customer-to sales agent engagements.
• Defining campaign success metrics and the review cadence with all contributing teams to ensure demand generation objectives realized and continuous optimization of campaign results and customer engagement metrics.
• Working closely with sales and business units to constantly optimize campaigns based on all available engagement data including competitive benchmarking.
• Overseeing the identification of all required sales enablement materials for both direct and indirect sellers so they are able to effectively convert demand generated by campaigns.
• Accountability: Marketing campaigns support and align with Eaton’s strategic growth objectives.
• Global marketing collaboration: While regional teams may directly align to sales organizations, this role is responsible for the cohesive approach of the entire global marketing communications organization.
• Managing and balancing internal/external resources based on budget, creativity, and resources available, negotiating external contracts and service agreements
Qualifications:
Required Qualifications:
Bachelor’s degree from an accredited institution.
Minimum ten (10) years of marketing communications and/or product management experience.
Minimum two (2) years of manager of people experience.
Must be authorized to work in the United States without company sponsorship now or in the future.
No relocation is offered for this position. All candidates must currently reside within 50 miles of Galesburg MI, Marshall, MI, or Southfield, MI to be considered.
Preferred Qualifications:
Master’s or advanced degree.
Experience developing and executing global strategy.
Knowledge of integrated campaign development.
Experience with message map creation.
Experience within automotive, commercial vehicle, aftermarket and/or distribution industry.
Eaton Leaderships Attributes:
Think and Act Strategically, Build Organizational Capability, Get Results and Enable a Digital Mindset across Eaton.
Is passionate, accountable, efficient, ethical, transparent, and focused on continuous learning.
We foster an environment of engagement and inclusion for all employees and act with advocacy, empathy, and accountability.
At Eaton, we strive to provide compensation and benefits that attract, engage, and retain the best talent. This includes competitive pay and a variety of benefit programs for eligible employees. The expected annual salary range for this role is $156975.03 - $230230.04 a year. This role is also eligible for a variable incentive program. Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.
We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.
You do not need to disclose your conviction history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if Eaton is concerned about conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report.
To request a disability-related reasonable accommodation to assist you in your job search, application, or interview process, please call us at 1-800-836-6345 to discuss your specific need. Only accommodation requests will be accepted by this phone number.
We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click here for more detail: Eaton Benefits Overview. Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.