Comcast
Product Manager, Advertising Measurement Solutions
Comcast, Alpharetta, Georgia, United States, 30239
Effectv helps businesses reach the right audience with the right message at the right time. We harness the scale and quality of Comcast data to target advertisers’ audiences across linear TV, streaming, and video on demand and enabling clients to evaluate performance. A division of Comcast, we have a presence in 60+ markets and an estimated reach of 96 million U.S. adults that include both Comcast and non-Comcast households.
Job Summary
In this role, the product manager, measurement solutions will be a member of the Product team responsible for proving the impact Effectv advertising had on customer results informed by media performance, measurement insights, and attributed outcomes.
You will use emotional intelligence to connect, empathize, and understand customer needs. You will champion and rally other stakeholders around solving those needs through compelling story telling using personas, user journeys, and features. You will oversee the delivery of those experiences with internal and/or external technical partners and, when delivered, assess customer and business value created.
Job Description
Requirements:
Working knowledge of Agile methodology in a dynamic, cross-functional working environment
2 - 4 years demonstrated product management experience conducting business discovery interviews, identifying personas, and writing non-technical features
Ability to quickly build relationships and rapport with stakeholders at various levels of the company through strong emotional intelligence
Media and/or advertising experience strongly preferred but not required
Experience with Scaled Agile Framework preferred but not required
Experience with a dvertising measurement and/or attribution methodologies preferred
Core Responsibilities
Internalizes and represents the Voice of the customer throughout the product lifecycle.
Performs competitive analysis and conducts market research.
Leverages in-depth product discovery techniques to uncover user personas and business value opportunities.
Prioritizes and champions capabilities to achieve that value through compelling product feature story telling.
Teams with internal and external product development to deliver high quality products on time.
Regularly leads and contributes to cross-functional meetings to drive features through discovery, development, and deployment with technical and non-technical stakeholders.
Quantifies and measures the value of new feature capabilities pre- and post-deployment.
Participates in the strategic planning for enhancements to product content, pricing, packaging and features.
Assists in budgeting and variance analysis of product's unit and financial performance, with goal of identifying opportunities and risks. Concisely communicate trends, opportunities and risks, develop and defend POV for product features/benefits.
Conducts feasibility assessments, capability gap analysis (i.e., what is wanted vs. what is attainable).
Consistent exercise of independent judgment and discretion in matters of significance.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an EOE/Veterans/Disabled/LGBT employer.
Unfortunately, sponsorship is not available for this position
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Media Reporting; User Personas; Cross-Team Collaboration; Product Discovery; Media Advertising; Product Management; Emotional Intelligence
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/benefits) on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
7-10 Years
Job Family Group: Strategic Planning & Development
Job Summary
In this role, the product manager, measurement solutions will be a member of the Product team responsible for proving the impact Effectv advertising had on customer results informed by media performance, measurement insights, and attributed outcomes.
You will use emotional intelligence to connect, empathize, and understand customer needs. You will champion and rally other stakeholders around solving those needs through compelling story telling using personas, user journeys, and features. You will oversee the delivery of those experiences with internal and/or external technical partners and, when delivered, assess customer and business value created.
Job Description
Requirements:
Working knowledge of Agile methodology in a dynamic, cross-functional working environment
2 - 4 years demonstrated product management experience conducting business discovery interviews, identifying personas, and writing non-technical features
Ability to quickly build relationships and rapport with stakeholders at various levels of the company through strong emotional intelligence
Media and/or advertising experience strongly preferred but not required
Experience with Scaled Agile Framework preferred but not required
Experience with a dvertising measurement and/or attribution methodologies preferred
Core Responsibilities
Internalizes and represents the Voice of the customer throughout the product lifecycle.
Performs competitive analysis and conducts market research.
Leverages in-depth product discovery techniques to uncover user personas and business value opportunities.
Prioritizes and champions capabilities to achieve that value through compelling product feature story telling.
Teams with internal and external product development to deliver high quality products on time.
Regularly leads and contributes to cross-functional meetings to drive features through discovery, development, and deployment with technical and non-technical stakeholders.
Quantifies and measures the value of new feature capabilities pre- and post-deployment.
Participates in the strategic planning for enhancements to product content, pricing, packaging and features.
Assists in budgeting and variance analysis of product's unit and financial performance, with goal of identifying opportunities and risks. Concisely communicate trends, opportunities and risks, develop and defend POV for product features/benefits.
Conducts feasibility assessments, capability gap analysis (i.e., what is wanted vs. what is attainable).
Consistent exercise of independent judgment and discretion in matters of significance.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an EOE/Veterans/Disabled/LGBT employer.
Unfortunately, sponsorship is not available for this position
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Media Reporting; User Personas; Cross-Team Collaboration; Product Discovery; Media Advertising; Product Management; Emotional Intelligence
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/benefits) on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
7-10 Years
Job Family Group: Strategic Planning & Development