StudentUniverse
Marketing Director, Student Universe - Boston, MA
StudentUniverse, Boston, Massachusetts, us, 02298
Job Opportunity: Student Universe Marketing Director
Job no:
523840
Are you the right candidate for this opportunity Make sure to read the full description below.Brand:
MarketingWork type:
Full timeLocation:
MassachusettsCategories:
Leisure Travel & Retail
Flight Centre Travel Group (FCTG) is one of the world’s largest travel retailers and corporate travel managers. The company, headquartered in Brisbane, Australia, has company-owned leisure and corporate travel businesses in 23 countries. Our purpose is to “open up the world for those who want to see.” Every day, we give people the opportunity to experience something amazing – travel!About The OpportunityAs the Student Universe Marketing Director, you will be responsible for developing and executing marketing strategies that drive sales and increase brand awareness within our student and youth demographic. You will work closely with senior leadership and cross-functional teams to create compelling campaigns, optimize product listings, and analyze customer behavior to inform marketing decisions.Key ResponsibilitiesDevelop and implement e-commerce marketing strategies to increase sales and revenue.Manage and optimize e-commerce channels such as website, social media, influencers, email, and paid advertising.Analyze market trends, customer behavior, and competitor activities to make data-driven decisions.Create and execute targeted campaigns that resonate with the target audience and drive engagement.Collaborate with cross-functional teams to align marketing efforts with business goals.Track and report on key metrics to measure the effectiveness of marketing initiatives.Stay up-to-date with the latest e-commerce technology, tools, and trends.Manage budgets and allocate resources effectively to optimize marketing spend.Lead and mentor a team of marketing specialists to achieve departmental objectives.Ensure compliance with legal and ethical standards in all marketing activities.Experience & Qualifications5 years in e-commerce marketingAbility to manage large budgets effectivelyProven success in SEO optimizationExperience with email automation and A/B testingAnalytical and data-driven mindsetExcellent communication and collaboration abilitiesKnowledge of travel industry trends and best practices a plusUnderstanding of student and youth customer behavior a plusWork Perks!FCTG is renowned for having amazing perks and an even better culture. We offer great employee benefits and perks outside of the norm.Have fun:
At the heart of everything we do is a desire to have fun.Reward & Recognition:
Celebrate the success of yourself and others at our regular events.Use your smarts:
Our people use their quick thinking and expertise to figure things out.Love for travel:
We were founded by people who wanted to travel.Personal connections:
We are a big business founded on personal relationships.Diversity, Equity & Inclusion:
We are committed to fair practices and inclusive recruitment protocols.A career, not a job:
We offer genuine opportunities for growth.Giving Back:
We support charities through volunteering and fundraising.Benefits Include:Paid Time OffUp to 15 Vacation Days accrued per year5 Sick Days accrued per year3 Personal Days8 Recognized HolidaysHealth & Wellness Programs401k program with partial matchTuition Reimbursement ProgramIf this sounds like the opportunity you have been waiting for then APPLY NOW.We thank all candidates for their interest; however, only those selected to continue in the process will be contacted.We are an affirmative action and equal opportunity employer committed to providing a barrier-free pathway throughout our recruitment process.
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Job no:
523840
Are you the right candidate for this opportunity Make sure to read the full description below.Brand:
MarketingWork type:
Full timeLocation:
MassachusettsCategories:
Leisure Travel & Retail
Flight Centre Travel Group (FCTG) is one of the world’s largest travel retailers and corporate travel managers. The company, headquartered in Brisbane, Australia, has company-owned leisure and corporate travel businesses in 23 countries. Our purpose is to “open up the world for those who want to see.” Every day, we give people the opportunity to experience something amazing – travel!About The OpportunityAs the Student Universe Marketing Director, you will be responsible for developing and executing marketing strategies that drive sales and increase brand awareness within our student and youth demographic. You will work closely with senior leadership and cross-functional teams to create compelling campaigns, optimize product listings, and analyze customer behavior to inform marketing decisions.Key ResponsibilitiesDevelop and implement e-commerce marketing strategies to increase sales and revenue.Manage and optimize e-commerce channels such as website, social media, influencers, email, and paid advertising.Analyze market trends, customer behavior, and competitor activities to make data-driven decisions.Create and execute targeted campaigns that resonate with the target audience and drive engagement.Collaborate with cross-functional teams to align marketing efforts with business goals.Track and report on key metrics to measure the effectiveness of marketing initiatives.Stay up-to-date with the latest e-commerce technology, tools, and trends.Manage budgets and allocate resources effectively to optimize marketing spend.Lead and mentor a team of marketing specialists to achieve departmental objectives.Ensure compliance with legal and ethical standards in all marketing activities.Experience & Qualifications5 years in e-commerce marketingAbility to manage large budgets effectivelyProven success in SEO optimizationExperience with email automation and A/B testingAnalytical and data-driven mindsetExcellent communication and collaboration abilitiesKnowledge of travel industry trends and best practices a plusUnderstanding of student and youth customer behavior a plusWork Perks!FCTG is renowned for having amazing perks and an even better culture. We offer great employee benefits and perks outside of the norm.Have fun:
At the heart of everything we do is a desire to have fun.Reward & Recognition:
Celebrate the success of yourself and others at our regular events.Use your smarts:
Our people use their quick thinking and expertise to figure things out.Love for travel:
We were founded by people who wanted to travel.Personal connections:
We are a big business founded on personal relationships.Diversity, Equity & Inclusion:
We are committed to fair practices and inclusive recruitment protocols.A career, not a job:
We offer genuine opportunities for growth.Giving Back:
We support charities through volunteering and fundraising.Benefits Include:Paid Time OffUp to 15 Vacation Days accrued per year5 Sick Days accrued per year3 Personal Days8 Recognized HolidaysHealth & Wellness Programs401k program with partial matchTuition Reimbursement ProgramIf this sounds like the opportunity you have been waiting for then APPLY NOW.We thank all candidates for their interest; however, only those selected to continue in the process will be contacted.We are an affirmative action and equal opportunity employer committed to providing a barrier-free pathway throughout our recruitment process.
#J-18808-Ljbffr