Granger Nursing & Rehab Center
Marketing/Admissions Director
Granger Nursing & Rehab Center, Granger, Iowa, United States, 50109
If your skills, experience, and qualifications match those in this job overview, do not delay your application.Job Description: Marketing/Admissions Director
Location:
Norwalk Nursing and Rehab
AND
Granger Nursing and Rehab
Overview:
The Marketing/Admissions Director at
Norwalk Nursing and Rehab
AND
Granger Nursing and Rehab
is responsible for developing and executing marketing strategies to
promote
the facility,
attract
potential residents, and
manage
the admissions process. This role requires a dynamic individual with
strong communication
skills and the ability to effectively represent the facility to prospective residents, families, and referral sources. The coordinator will play a key role in driving occupancy rates and ensuring a smooth admissions process while working closely with the facility’s leadership team.
Duties and Responsibilities:
Marketing and Outreach:
Develop and implement marketing strategies and campaigns to promote
Norwalk Nursing and Rehab
AND
Granger Nursing and Rehab
within the local community and beyond.
Create marketing materials including brochures, flyers, and digital content to highlight the facility’s services and benefits.
Build and maintain relationships with referral sources, including hospitals, physicians, and community organizations.
Organize and participate in community events, health fairs, and promotional activities to enhance the facility's visibility.
Admissions Process Management:
Manage the admissions process from initial inquiry to move-in, ensuring a seamless and positive experience for prospective residents and their families.
Conduct facility tours, provide information on services, and address any questions or concerns from potential residents.
Collaborate with the admissions team to ensure accurate and timely processing of admission paperwork and documentation.
Work with the clinical and administrative teams to coordinate move-in logistics and ensure readiness for new residents.
Data Management and Reporting:
Maintain accurate records of inquiries, tours, admissions, and marketing activities.
Analyze and report on marketing campaign effectiveness, occupancy rates, and other key performance indicators.
Provide regular updates and feedback to the facility’s leadership team on marketing and admissions activities.
Customer Service and Relationship Management:
Provide exceptional customer service and support to prospective residents and their families throughout the admissions process.
Address any issues or concerns promptly and professionally to ensure a positive experience.
Follow up with recent admissions and referral sources to maintain relationships and gather feedback.
Collaboration and Teamwork:
Work closely with the Regional Operations and Nursing Teams to ensure alignment with facility goals and to address any operational needs.
Support facility staff with marketing-related tasks and initiatives as needed.
Participate in team meetings and contribute to strategic planning and decision-making.
Qualifications:
Education:
Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or a related field is preferred.
Experience:
Previous experience in marketing, sales, or admissions, preferably within a healthcare or long-term care setting.
Proven track record of developing and executing successful marketing campaigns and managing admissions processes.
Skills and Competencies:
Strong interpersonal and communication skills with the ability to engage effectively with diverse audiences.
Excellent organizational and multitasking abilities to manage multiple responsibilities and priorities.
Proficiency in Microsoft Office Suite and experience with CRM systems or marketing software.
Ability to analyze data, prepare reports, and make data-driven decisions.
State Requirements:
Familiarity with Iowa state regulations and industry standards related to nursing and rehabilitation facilities.
Ability to obtain any required state-specific certifications or licenses.
Benefits:
Competitive compensation!
Tuition reimbursement assistance
Comprehensive benefits package including Medical, Dental, Vision, EAP, Matching 401K, Life, and Disability
We pay for license/certificate renewals, and CEUs
Benefits effective 1st day following 30 days of employment
Paid Time Off
Holiday Pay
Consistent support from the Regional Operations and Nursing Team
And so much more!
The Marketing/Admissions Director plays a critical role in enhancing the reputation and occupancy of
Norwalk Nursing and Rehab
AND
Granger Nursing and Rehab.
We are looking for a motivated and enthusiastic professional who is passionate in making a difference in the lives of others!
Physical Requirements:
Standing and Walking:
Ability to stand and walk for extended periods, especially during community tours and events.
Lifting and Carrying:
Capability to lift and carry materials such as brochures, promotional items, or small displays (typically up to 20 pounds).
Sitting:
Ability to sit for prolonged periods while working at a desk or during meetings.
Repetitive Tasks:
Ability to perform repetitive tasks, including typing, using a computer, and handling marketing materials.
Visual Acuity:
Good eyesight for reading documents, reviewing marketing materials, and using computer screens.
Communication:
Ability to engage verbally with potential residents, families, and community members, requiring clear articulation and active listening.
Driving:
Ability to operate a vehicle for travel to community events, meetings, and outreach activities, requiring a valid driver’s license.
Stamina:
Overall stamina to manage the demands of various marketing activities, including attending events and conducting presentations.
Flexibility:
Ability to adjust physically and adapt to different environments, such as office settings, community centers, and healthcare facilities.
Norwalk Nursing and Rehab AND Granger Nursing and Rehab is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or veteran status.
#J-18808-Ljbffr
Location:
Norwalk Nursing and Rehab
AND
Granger Nursing and Rehab
Overview:
The Marketing/Admissions Director at
Norwalk Nursing and Rehab
AND
Granger Nursing and Rehab
is responsible for developing and executing marketing strategies to
promote
the facility,
attract
potential residents, and
manage
the admissions process. This role requires a dynamic individual with
strong communication
skills and the ability to effectively represent the facility to prospective residents, families, and referral sources. The coordinator will play a key role in driving occupancy rates and ensuring a smooth admissions process while working closely with the facility’s leadership team.
Duties and Responsibilities:
Marketing and Outreach:
Develop and implement marketing strategies and campaigns to promote
Norwalk Nursing and Rehab
AND
Granger Nursing and Rehab
within the local community and beyond.
Create marketing materials including brochures, flyers, and digital content to highlight the facility’s services and benefits.
Build and maintain relationships with referral sources, including hospitals, physicians, and community organizations.
Organize and participate in community events, health fairs, and promotional activities to enhance the facility's visibility.
Admissions Process Management:
Manage the admissions process from initial inquiry to move-in, ensuring a seamless and positive experience for prospective residents and their families.
Conduct facility tours, provide information on services, and address any questions or concerns from potential residents.
Collaborate with the admissions team to ensure accurate and timely processing of admission paperwork and documentation.
Work with the clinical and administrative teams to coordinate move-in logistics and ensure readiness for new residents.
Data Management and Reporting:
Maintain accurate records of inquiries, tours, admissions, and marketing activities.
Analyze and report on marketing campaign effectiveness, occupancy rates, and other key performance indicators.
Provide regular updates and feedback to the facility’s leadership team on marketing and admissions activities.
Customer Service and Relationship Management:
Provide exceptional customer service and support to prospective residents and their families throughout the admissions process.
Address any issues or concerns promptly and professionally to ensure a positive experience.
Follow up with recent admissions and referral sources to maintain relationships and gather feedback.
Collaboration and Teamwork:
Work closely with the Regional Operations and Nursing Teams to ensure alignment with facility goals and to address any operational needs.
Support facility staff with marketing-related tasks and initiatives as needed.
Participate in team meetings and contribute to strategic planning and decision-making.
Qualifications:
Education:
Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or a related field is preferred.
Experience:
Previous experience in marketing, sales, or admissions, preferably within a healthcare or long-term care setting.
Proven track record of developing and executing successful marketing campaigns and managing admissions processes.
Skills and Competencies:
Strong interpersonal and communication skills with the ability to engage effectively with diverse audiences.
Excellent organizational and multitasking abilities to manage multiple responsibilities and priorities.
Proficiency in Microsoft Office Suite and experience with CRM systems or marketing software.
Ability to analyze data, prepare reports, and make data-driven decisions.
State Requirements:
Familiarity with Iowa state regulations and industry standards related to nursing and rehabilitation facilities.
Ability to obtain any required state-specific certifications or licenses.
Benefits:
Competitive compensation!
Tuition reimbursement assistance
Comprehensive benefits package including Medical, Dental, Vision, EAP, Matching 401K, Life, and Disability
We pay for license/certificate renewals, and CEUs
Benefits effective 1st day following 30 days of employment
Paid Time Off
Holiday Pay
Consistent support from the Regional Operations and Nursing Team
And so much more!
The Marketing/Admissions Director plays a critical role in enhancing the reputation and occupancy of
Norwalk Nursing and Rehab
AND
Granger Nursing and Rehab.
We are looking for a motivated and enthusiastic professional who is passionate in making a difference in the lives of others!
Physical Requirements:
Standing and Walking:
Ability to stand and walk for extended periods, especially during community tours and events.
Lifting and Carrying:
Capability to lift and carry materials such as brochures, promotional items, or small displays (typically up to 20 pounds).
Sitting:
Ability to sit for prolonged periods while working at a desk or during meetings.
Repetitive Tasks:
Ability to perform repetitive tasks, including typing, using a computer, and handling marketing materials.
Visual Acuity:
Good eyesight for reading documents, reviewing marketing materials, and using computer screens.
Communication:
Ability to engage verbally with potential residents, families, and community members, requiring clear articulation and active listening.
Driving:
Ability to operate a vehicle for travel to community events, meetings, and outreach activities, requiring a valid driver’s license.
Stamina:
Overall stamina to manage the demands of various marketing activities, including attending events and conducting presentations.
Flexibility:
Ability to adjust physically and adapt to different environments, such as office settings, community centers, and healthcare facilities.
Norwalk Nursing and Rehab AND Granger Nursing and Rehab is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or veteran status.
#J-18808-Ljbffr