Aquent
Senior Manager, Multi-Channel Marketing
Aquent, Boston, Massachusetts, us, 02298
Position Overview:
The Senior Manager, Multi-Channel Marketing is responsible for overseeing the strategy, media, and creative execution of all owned marketing assets, including email, organic social, and corresponding on-site assets. This role serves as the main point of contact for owned channels, ensuring cohesive communication and collaboration with cross-functional teams such as Merchandising, Planning, Media & Digital Marketing, and Web Store Operations. The Senior Marketing Manager will lead initiatives across Influencer, PR, and multi-channel campaigns while managing budgets to maximize efficiency and impact.
The following information provides an overview of the skills, qualities, and qualifications needed for this role.Key Responsibilities:Owned Channel Strategy & Execution : Develop and oversee strategy for all owned marketing assets, including email, organic social, and on-site content, ensuring alignment with overall marketing goals.Cross-Functional Collaboration : Act as the main point of contact for owned channels, building strong relationships with cross-functional partners, including Merchandising, Planning, Media & Digital Marketing, and Web Store Operations.Photography & Creative Oversight : Partner with Creative to lead the photography process, ensuring seasonal merchandise needs are met, selecting appropriate talent, and approving final photography selections for marketing campaigns.Influencer Marketing : Set the strategic direction and guide the team in executing effective influencer marketing plans to drive engagement and brand loyalty.PR & Multi-Channel Campaigns : Set marketing direction and work closely with internal teams and agency partners to execute high-impact multi-channel PR strategies.Performance Measurement : Collaborate with critical business and marketing partners, including Consumer Insights & Analytics (CI&A), Media/Digital Marketing, and Merchandising, to evaluate the performance of marketing initiatives.Budget Management : Ensure marketing spend is on budget, optimizing fund allocation for high-impact results and continuously seeking ways to improve efficiency.Team Leadership : Oversee two Marketing Specialists, providing guidance on day-to-day activities and supporting their professional development through coaching and feedback.Requirements:6-8 years of experience in Advertising/Marketing, preferably with both ad agency and client-side experience.Experience in retail marketing and multi-channel campaign production.Strong strategic thinking, with the ability to connect objectives across channels for integrated marketing campaigns.Excellent communication skills, both verbal and written.Highly organized with exceptional project management and multi-tasking abilities.Strong attention to detail and a focus on delivering high-quality work.Highly motivated and ambitious, with a track record of generating new ideas and driving innovation.This role is ideal for a multi-channel marketing expert who thrives in a collaborative, fast-paced environment and has a passion for delivering impactful campaigns that resonate with audiences.
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The Senior Manager, Multi-Channel Marketing is responsible for overseeing the strategy, media, and creative execution of all owned marketing assets, including email, organic social, and corresponding on-site assets. This role serves as the main point of contact for owned channels, ensuring cohesive communication and collaboration with cross-functional teams such as Merchandising, Planning, Media & Digital Marketing, and Web Store Operations. The Senior Marketing Manager will lead initiatives across Influencer, PR, and multi-channel campaigns while managing budgets to maximize efficiency and impact.
The following information provides an overview of the skills, qualities, and qualifications needed for this role.Key Responsibilities:Owned Channel Strategy & Execution : Develop and oversee strategy for all owned marketing assets, including email, organic social, and on-site content, ensuring alignment with overall marketing goals.Cross-Functional Collaboration : Act as the main point of contact for owned channels, building strong relationships with cross-functional partners, including Merchandising, Planning, Media & Digital Marketing, and Web Store Operations.Photography & Creative Oversight : Partner with Creative to lead the photography process, ensuring seasonal merchandise needs are met, selecting appropriate talent, and approving final photography selections for marketing campaigns.Influencer Marketing : Set the strategic direction and guide the team in executing effective influencer marketing plans to drive engagement and brand loyalty.PR & Multi-Channel Campaigns : Set marketing direction and work closely with internal teams and agency partners to execute high-impact multi-channel PR strategies.Performance Measurement : Collaborate with critical business and marketing partners, including Consumer Insights & Analytics (CI&A), Media/Digital Marketing, and Merchandising, to evaluate the performance of marketing initiatives.Budget Management : Ensure marketing spend is on budget, optimizing fund allocation for high-impact results and continuously seeking ways to improve efficiency.Team Leadership : Oversee two Marketing Specialists, providing guidance on day-to-day activities and supporting their professional development through coaching and feedback.Requirements:6-8 years of experience in Advertising/Marketing, preferably with both ad agency and client-side experience.Experience in retail marketing and multi-channel campaign production.Strong strategic thinking, with the ability to connect objectives across channels for integrated marketing campaigns.Excellent communication skills, both verbal and written.Highly organized with exceptional project management and multi-tasking abilities.Strong attention to detail and a focus on delivering high-quality work.Highly motivated and ambitious, with a track record of generating new ideas and driving innovation.This role is ideal for a multi-channel marketing expert who thrives in a collaborative, fast-paced environment and has a passion for delivering impactful campaigns that resonate with audiences.
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