Rhapsody
Director, Product Marketing
Rhapsody, Boston, Massachusetts, us, 02298
The following information aims to provide potential candidates with a better understanding of the requirements for this role.
About Rhapsody:
Healthcare is innovating and you can be a part of it. Getting data from one provider to another, or from a provider to a health insurance company, is harder than it should be. Our mission is to change this – to accelerate innovation by easing the data access burden. Imagine developing solutions that accelerate digital transformation. This is what we do at Rhapsody. By providing data exchange and data quality solutions that enable information to move seamlessly from one system to another. Whether building an application or using one, every part of the health ecosystem needs Rhapsody as a foundation.
Most people will not ever see our products (that's how infrastructure works) and services during a medical visit. Our solutions run behind the scenes, and you can think of them as a central nervous system helping to move data to accelerate innovation and improve outcomes. If using your knowledge to help solve this important problem sounds rewarding, apply today at rhapsody.health.
What we have to offer you:
Comprehensive benefits package on day 1 (medical, dental, vision, life, disability)
401k with a generous company match
Unlimited PTO, sick time & volunteer days
An innovative, inclusive, and fun work environment
Continuous learning and development opportunities
Position Summary: We seek an experienced and strategic
Director of Product Marketing
to join our dynamic marketing team. In this role, you will lead our Acute Care and Ambulatory Care product marketing efforts, focusing on driving growth and differentiation for Rhapsody health solutions. You will be responsible for developing and executing go-to-market strategies, creating compelling and differentiated messaging, and ensuring our products meet the evolving needs of our Ideal Customer Profile (ICP), such as CIOs and Technical Leaders in healthcare organizations.
The Director of Product Marketing will work closely with cross-functional teams, including Product Management, Sales Enablement, and Content, to drive pipeline creation, accelerate sales cycles, and maximize market impact. This role requires a strategic thinker with deep healthcare market expertise, strong analytical skills, and the ability to translate complex product capabilities into customer-centric narratives that resonate with target audiences.
Key Responsibilities:
Develop and Execute Go-to-Market Strategies:
Lead the creation and implementation of go-to-market strategies for Rhapsody health solutions, tailored to specific Acute Care and Ambulatory Care market segments.
Positioning and Messaging:
Define and articulate compelling, value-based, customer-centered positioning and messaging based on competitive and market analysis.
Sales Enablement:
Collaborate with Sales Enablement to develop tools, training, and content that empower the sales team to effectively market and sell Rhapsody solutions, including data sheets, product videos, presentations, and other materials.
Product Launches:
Lead all aspects of product launch activities, including the commercialization checklist, and drive cross-functional collaboration to ensure successful product introductions.
Market Insights and Feedback:
Serve as the voice of the customer by gathering and analyzing market feedback, customer insights, and competitive intelligence to inform product strategy and development.
Win/Loss Analysis:
Conduct win/loss analysis to understand key buying criteria, refine messaging, and optimize go-to-market strategies.
Pricing Strategy:
Own and manage pricing strategy and communication for targeted segments, ensuring alignment with market demand and competitive positioning.
Demand Generation Support:
Work with growth and content teams to create campaigns, collateral, white papers, thought leadership content, videos, blogs, and other materials that drive awareness, lead generation, and customer engagement.
Relationship Building:
Develop and maintain strong relationships with key opinion leaders, industry analysts, and partners to increase market visibility and influence.
Performance Analysis:
Analyze key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and adjust strategies to maximize impact.
Requirements and Skills:
Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
10+ years of experience in product marketing, strategic marketing, or related roles, ideally within the B2B tech or health tech sector.
Demonstrated ability to develop and implement successful go-to-market strategies and drive measurable results.
Proven track record in leading product launches and building effective sales enablement programs.
Strong analytical skills and the ability to leverage data to inform strategic decision-making.
Exceptional communication, storytelling, and presentation skills, with the ability to simplify complex concepts and convey value propositions clearly.
Experience managing pricing strategies and working closely with cross-functional teams to achieve business objectives.
Ability to build strong relationships with internal and external stakeholders, including sales, product, and industry influencers.
A self-starter with a strategic mindset and a hands-on approach who thrives in a fast-paced, dynamic environment.
Title will be determined based on experience.
Proficiency in market research, competitive analysis, and customer segmentation.
Rhapsody provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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Most people will not ever see our products (that's how infrastructure works) and services during a medical visit. Our solutions run behind the scenes, and you can think of them as a central nervous system helping to move data to accelerate innovation and improve outcomes. If using your knowledge to help solve this important problem sounds rewarding, apply today at rhapsody.health.
What we have to offer you:
Comprehensive benefits package on day 1 (medical, dental, vision, life, disability)
401k with a generous company match
Unlimited PTO, sick time & volunteer days
An innovative, inclusive, and fun work environment
Continuous learning and development opportunities
Position Summary: We seek an experienced and strategic
Director of Product Marketing
to join our dynamic marketing team. In this role, you will lead our Acute Care and Ambulatory Care product marketing efforts, focusing on driving growth and differentiation for Rhapsody health solutions. You will be responsible for developing and executing go-to-market strategies, creating compelling and differentiated messaging, and ensuring our products meet the evolving needs of our Ideal Customer Profile (ICP), such as CIOs and Technical Leaders in healthcare organizations.
The Director of Product Marketing will work closely with cross-functional teams, including Product Management, Sales Enablement, and Content, to drive pipeline creation, accelerate sales cycles, and maximize market impact. This role requires a strategic thinker with deep healthcare market expertise, strong analytical skills, and the ability to translate complex product capabilities into customer-centric narratives that resonate with target audiences.
Key Responsibilities:
Develop and Execute Go-to-Market Strategies:
Lead the creation and implementation of go-to-market strategies for Rhapsody health solutions, tailored to specific Acute Care and Ambulatory Care market segments.
Positioning and Messaging:
Define and articulate compelling, value-based, customer-centered positioning and messaging based on competitive and market analysis.
Sales Enablement:
Collaborate with Sales Enablement to develop tools, training, and content that empower the sales team to effectively market and sell Rhapsody solutions, including data sheets, product videos, presentations, and other materials.
Product Launches:
Lead all aspects of product launch activities, including the commercialization checklist, and drive cross-functional collaboration to ensure successful product introductions.
Market Insights and Feedback:
Serve as the voice of the customer by gathering and analyzing market feedback, customer insights, and competitive intelligence to inform product strategy and development.
Win/Loss Analysis:
Conduct win/loss analysis to understand key buying criteria, refine messaging, and optimize go-to-market strategies.
Pricing Strategy:
Own and manage pricing strategy and communication for targeted segments, ensuring alignment with market demand and competitive positioning.
Demand Generation Support:
Work with growth and content teams to create campaigns, collateral, white papers, thought leadership content, videos, blogs, and other materials that drive awareness, lead generation, and customer engagement.
Relationship Building:
Develop and maintain strong relationships with key opinion leaders, industry analysts, and partners to increase market visibility and influence.
Performance Analysis:
Analyze key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and adjust strategies to maximize impact.
Requirements and Skills:
Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
10+ years of experience in product marketing, strategic marketing, or related roles, ideally within the B2B tech or health tech sector.
Demonstrated ability to develop and implement successful go-to-market strategies and drive measurable results.
Proven track record in leading product launches and building effective sales enablement programs.
Strong analytical skills and the ability to leverage data to inform strategic decision-making.
Exceptional communication, storytelling, and presentation skills, with the ability to simplify complex concepts and convey value propositions clearly.
Experience managing pricing strategies and working closely with cross-functional teams to achieve business objectives.
Ability to build strong relationships with internal and external stakeholders, including sales, product, and industry influencers.
A self-starter with a strategic mindset and a hands-on approach who thrives in a fast-paced, dynamic environment.
Title will be determined based on experience.
Proficiency in market research, competitive analysis, and customer segmentation.
Rhapsody provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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