PR Specialist, Seller Experience , Selling Partner Services PR

Description The Amazon Public Relations team is seeking a driven, detail-oriented, and savvy PR professional for the role of Public Relations Specialist, Seller Experience. The person who fills this role will be responsible for proactive PR activities and storytelling around the many tools and services Amazon offers independent sellers to help them grow their business and thrive selling in Amazons store. This person will work with numerous stakeholders within the Selling Partner Services business to mine for new story angles, identify data and insights to support seller-focused narratives, and drive communications programs and announcements for launches of new tools and services, with a particular focus on AI innovation and support for small businesses. This person will work closely with business partners to provide PR counsel and guidance, drive PR strategy for key business announcements, work in close collaboration with business leaders, and drive messaging and narrative development. The role will also support issues management related to seller experience narratives as needed, helping to manage media escalations while looking around corners to plan ahead for potential issues. This role can be located in Seattle, WA or the Washington, D.C. area. The successful candidate will be a self-starter who can clearly formulate and communicate PR recommendations and plans to both peers and executives, drive collaborative decisions, build relationships internally and externally, and deliver results. He/she will also be comfortable providing counsel and guidance to a wide variety of counterparts crossing a number of disciplines, and will be an expert in clearly communicating complex programs. Additionally, this role will consistently work with a range of media contacts across ecommerce trade and national business publications, and must have strong media relations chops. The ideal candidate will have strong B2B PR experience, a track record of successfully managing proactive announcements with coverage results, and media relations expertise in both pitching proactive stories on a national scale and managing issues and reactive storylines. Key job responsibilities Lead PR strategy and programs related to the many ways we support seller success Provide counsel to executives and cross-functional teams on PR approaches and messaging Manage and guide proactive PR announcements, launches, and narratives Develop and manage relationships with a range of top-tier media contacts Write and evolve messaging and talking points in a thoughtful and strategic way Build, guide, and execute PR plans, including communicating plans internally and securing leadership approvals Successfully manage complex, fast-moving and unexpected communications challenges, both proactively and reactively Proactively seek out opportunities to create news moments, and pull together strategic recommendations Help manage a third-party agency to support PR activities Willingness to represent Amazon as a spokesperson Basic Qualifications - 5+ years of recent professional communications or public relations experience - Bachelor's degree in communications, public relations, or a related field Preferred Qualifications - B2B Public Relations experience - Ability to successfully managing proactive announcements with coverage results - Media relations expertise in both pitching proactive stories on a national scale and managing issues and reactive storylines Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $68,900/year in our lowest geographic market up to $147,400/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.