Senior Digital Marketing Strategist

Elevate Your Career Work where your ideas have impact COMPANY Allspring Global Investments is a leading independent asset management firm that offers a broad range of investment products and solutions designed to help meet clients' goals. At Allspring, our vision is to inspire a new era of investing that pursues both financial returns and positive outcomes. With decades of trusted experience propelling us forward, we strive to build portfolios aimed at generating successful outcomes for our clients. We do this through the independence of thought that powers our investment strategies and by bringing a renewed approach to look around the corner to unlock what's possible. Allspring is a company committed to thoughtful investing, purposeful planning, and the desire to deliver outcomes that expand above and beyond financial gains. For more information, please visit About Us - Allspring Global Investments. At Allspring, unique views inspire us. We leverage the diversity of people, ideas, and skills to help our clients pursue their financial goals. We strive to attract and retain a diverse talent pool that enables us to better serve our global client base. Intentionally fostering a diverse and inclusive culture allows us to empower innovation, productivity, and engagement. It's also essential for elevating the experience of our clients as well as the communities in which we operate. Thank you for considering Allspring as you explore the next step in your career journey. POSITION Allspring is looking for a dynamic and visionary Senior Digital Marketing Strategist to lead the charge in transforming our digital marketing efforts. Leveraging modern technologies and data driven insights to create personalized, omnichannel experiences that resonate with our target audiences in the online and sales channels. Your expertise will help us stay ahead in the competitive financial services landscape, driving engagement, lead generation, and revenue growth. We currently operate in a hybrid working model, whereby you will be required to work in-office 3 days a week. Location(s): Charlotte, NC, Menomonee Falls, WI, Milwaukee, WI RESPONSIBILITIES Strategy Development: Collaborate with channel marketing and platforms to design and implement a comprehensive digital marketing plan. Focus on integrated journeys, personalization, A/B testing, lead generation, and customer data to drive business results. Campaign Execution: Partner with channel marketing and sales teams for end-to-end management of integrated digital marketing campaigns. Oversee planning, execution, optimization, and performance analysis to ensure cohesive online and offline interactions. Experimentation: Lead A/B testing and experimentation using advance tools and artificial intelligence. Optimize marketing efforts to improve conversion rates and enhance customer experiences. Digital segmentation: Enhance segmentation strategies using marketing data to identify, target, and engage high-value audience segments. Apply lead scoring to prioritize high-quality leads. SEO and SEM Optimization: Implement SEO and SEM strategies to improve organic search rankings, increase website traffic, and boost overall visibility in search engine results pages (SERPs). Analytics and Reporting: Monitor key performance indicators (KPIs) and utilize data analytics tools to track campaign performance. Generate actionable insights, and provide regular reports to stakeholders. Team Collaboration: Collaborate cross-functionally with internal teams, including marketing, sales, product, and ET, to align digital marketing efforts with overall business objectives and ensure seamless integration across channels. Stay Current: Keep up to date with emerging digital marketing trends, tools, and technologies. Apply this knowledge to continuously enhance our marketing capabilities. CANDIDATE If you are a strategic thinker with a passion for digital marketing and ready to raise the bar, we would love to hear from you. REQUIRED QUALIFICATIONS Experience: Minimum of 5 years of experience in digital marketing roles, with a focus on strategy development, campaign management, and performance optimization, preferably in financial services industry. Education: Bachelor's degree in marketing, business administration, communications, or related field. Additional certifications in digital marketing or related disciplines are a plus. Digital marketing expertise: Strong understanding of digital marketing channels including email, social media, search engine marketing, and content marketing. PREFERRED QUALIFICATIONS Strategic Thinker: Strong strategic mindset with the ability to analyze complex data, identify trends, and translate insights into actionable strategies and recommendations. Technical Proficiency: Proficient in using digital marketing tools and platforms, including but not limited to customer data platforms (CDP), marketing automation platforms (MAP), personalization technologies, artificial intelligence (AI), and content management systems (CMS). Innovation: Proven track record of innovative thinking and creative problem-solving, with the ability to introduce new ideas, methodologies, or approaches to digital marketing strategies and campaigns. Analytical Skills: Excellent analytical and problem-solving skills, with a keen attention to detail and the ability to interpret data to drive informed decision-making. Communication Skills: Exceptional written and verbal communication skills, with the ability to effectively convey ideas, present findings, and collaborate with internal and external stakeholders. Adaptability: Demonstrated ability to thrive in a fast-paced, dynamic environment, with a proactive and adaptable approach to managing competing priorities and deadlines. Team Leadership: Previous experience leading cross-functional teams and fostering a collaborative and results-driven work environment is preferred. LI-KC1 LI-Hybrid We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)