SEO (Search Engine Optimization) Strategist

Salary:

$55,000.00 - $92,500.00 Annually

Location :

Orchard Ridge Campus (Farmington Hills)

Job Type:

Management Staff Non-Exempt

Remote Employment:

Remote Only

Job Number:

202400100

Division:

Marketing & Communications

Opening Date:

11/04/2024

Closing Date:

11/24/2024 11:59 PM Eastern

Shift Days/Hours:

Monday - Friday, 8:30am - 5:00pm

Summary of Purpose

Responsible for developing and implementing strategies to improve the organic search ranking of our website and increase conversions. This includes staying up to date with search engine algorithms, conducting keyword research, writing and optimizing website content, analyzing performance metrics to make improvements to the website, developing, maintaining and communication best practice standards and providing assistance to webpage creators and contributors promoting a best-in-class digital experience for all users.Typical Duties

This description is intended to indicate the types of duties and responsibilities requested of the employee assigned this title. It is not intended to be an exhaustive list of all the duties and responsibilities that may be required:

Conduct keyword research using available tools to identify high-value keywords relevant to target audience and strategic priorities and write supportive content.Optimize website content, including titles, meta descriptions, headings, and body copy, for target keywords.Improve website structure and internal linking for better crawlability and user experience.Develop and execute link-building strategies to acquire high-quality backlinks from authoritative websites.Collaborate with stakeholders to develop SEO-friendly content that aligns with target keywords and audience intent.Monitor website traffic, keyword rankings, and other relevant metrics using tools like Google Analytics, Google Search Console, and SEO software.Share reports on SEO performance, trends, and insights for stakeholders.Responsible for maintaining and communicating best practice documentation and content strategy.Maintains knowledge of college policies and procedures, and state and federal laws and regulations.Performs other duties as assigned.Knowledge and Skills Required

In-depth knowledge of search engine algorithms, ranking factors and SEO best practices.Strong analytical skills and ability to interpret data to drive actionable insights.Excellent verbal and written communication and collaboration skills.Experience and basic understanding of content management systems and web development languages (HTML, CSS, JavaScript).Knowledge of UX best practices, web quality assurance systems and ADA website compliance.Ability to work as a team player in a multi-cultural diverse working environment and demonstrate excellent customer service.Proven ability to work well both independently and within a group environment.

Minimum Education and Experience

Education : Bachelor's degree in Marketing, Communications, Computer Science, or related field.

Experience : Three (3) - Five (5) years of experience in digital content creation and management or similar role. Experience in higher education applications and with multi-cultural students and staff preferred.

We are excited to have you consider Oakland Community College (OCC) as your employer of choice!

OCC strives to provide valuable and empowering services not only to our students, but also to our employees.

See below the benefits offered by the College under the benefit types: full-time and part-time

Full-Time Positions for the Following Employee Groups:Classified, Exempt (Non-union), Faculty, Maintenance, Operating Engineers, Public Safety, Teamsters

Benefit Effective Date:

First of the month after date of hire

Medical

Multiple PPO medical plans with prescription coverage to choose from; Traditional and 2 High Deductible plans provided by Blue Cross Blue Shield of Michigan (BCBSM)

Free preventive services on every planHealth Savings Account (HSA) available with the High Deductible medical plans

MESSA medical is offered to the Faculty and Public Safety employeesWestern Michigan Health Insurance Pool (WMHIP) medical is offered to Classified, Exempt (Non-union), Maintenance, Operating Engineers, and TeamstersThere is a $2,000 prorated Medical Opt Out stipend with proof of other applicable medical coverageDental

Blue Cross Blue Shield of Michigan (BCBSM) plan provided by the College, no payroll deductionsVision

NVA (National Vision Administrators) plan provided by the College, no payroll deductionsFlexible Spending Accounts (FSAs)

Health Care, Limited Purpose, Dependent Care, and Adoption FSAs are availableLife Insurance

TheCollege provides $120,000 of coverage (portion is subject to taxation), no payroll deductionsDisability

70% of wages provided for Short-Term and Long-Term DisabilityRetirement

College employees are part of the Michigan Public School Employees Retirement System (MPSERS) provided by the Michigan Office of Retirement Services (ORS)The Exempt, Faculty, and Teamsters employee groups can elect the Optional Retirement Plan (ORP) provided by TIAA; opting out of MPSERSVoluntary Retirement Accounts

Employees can open and contribute via payroll deduction into 403(b) and/or 457(b) voluntary retirement accountsVoluntary Benefits

Employees can elect voluntary benefits of optional life insurance (for self, spouse, and/or children), cancer protection, pet insurance, legal & ID shield, long term and/or critical care during annual open enrollment in NovemberTuition

OCC tuition waiver program for employees and their dependentsEmployees may take Non-OCC classes using the tuition reimbursement programEmployee Assistance Program (EAP)

Employees have a free resource to assist with a wide-range of needs, including counseling sessions

Employee Group:

Classified Part-Time

Benefit Effective Date:

First of the month after date of hire

Part-time Classified employees are offered the opportunity to have medical, dental, vision at the full monthly premium; life insurance is also available at a nominal cost. Participation requires that benefit costs be taken via payroll deduction.

Medical

There are 4 PPO Blue Cross Blue Shield of Michigan (BCBSM) medical plans within the Western Michigan Health Insurance Pool (WMHIP) that employees can choose fromMedical plans include prescription coverage, free in-network preventive services, and a Health Savings Account (HSA) with high deductible medical plansDental

Blue Cross Blue Shield of Michigan (BCBSM) plan that has free in-network preventive services including two annual cleaningsVision

NVA (National Vision Administrators) plan that includes annual examinations with participating providersLife Insurance

Employees can choose to have a life insurance policy of $10,000 or $20,000Retirement

College employees are part of the Michigan Public School Employees Retirement System (MPSERS) provided by the Michigan Office of Retirement Services (ORS)Voluntary Retirement Accounts

Employees can open and contribute, via payroll deduction, into 403(b) and/or 457(b) voluntary retirement accountsTuition

OCC tuition waiver program for employees and their dependentsEmployees may take Non-OCC classes using the tuition reimbursement program

Employee Group:

Adjunct Faculty and Hourly (Non-union)

Retirement

College employees are part of the Michigan Public School Employees Retirement System (MPSERS) provided by the Michigan Office of Retirement Services (ORS)Voluntary Retirement Accounts

Employees can open and contribute, via payroll deduction, into 403(b) and/or 457(b) voluntary retirement accountsTuition

OCC tuition reimbursement program available for Adjunct Employees

Contact Information: hr@oaklandcc.edu

01

Do you have a minimum of a Bachelors Degree or higher?

YesNo

02

Do you have three (3) - five (5) years of experience in digital content creation and management or similar role?

YesNo

Required Question