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The Hershey Company

Senior Manager, In-House Design

The Hershey Company, Hershey, Pennsylvania, United States, 17033


Senior Manager, In-House Design

Posted Date:

Nov 6, 2024

Requisition Number:

123533

Job Location: Remote

Senior Manager, In House Design: Creative director for all In House Design projects, both strategic and adaptive design across all brands, HAS and CARB process lead for Design function and people leader of 6 staff members and TPN Design relationship manager.Senior Manager, In House Design will help develop, improve, and expand Hershey's core brand equities through consistent application of world class design, while building the design capability of The Hershey Company. The Design Manager generally has 10-15 years of experience as a design manager or leading design agencies/design projects. This position reports to the Senior Director Strategic Design.

The Senior Manager, In House Design will manage multiple initiatives simultaneously and will need to operate at both a detailed project management level and a broad strategic, conceptual level. This role requires influencing clients, financial negotiation, and clear communication with all stakeholders.Top ChallengesAdvance capabilities of original design work across Salty, CMG, and ProteinDelivering synergistic designs aesthetic across all consumer touchpoints, rooted in brand VIS strategies and 4boxImprove composition and quality of static creative assets (banners, meta, etc.)

ResponsibilitiesAdaptive packaging design and implementationDevelopment of preproduction art and other packaging assetsDevelopment of toolkits as neededPackaging design and concepting (designing with support of Design Managers)Ensure HAS files have been approved and released for universal useDevelop and implement tools and techniques to support and optimize design process.Support the development and distribution of capability building tools to gain consistency, scale, and speed across the Marketing Strategy and Communication ecosystem.Support design execution, capability development and consulting with other creative teams within the larger Hershey organization.

OMNI team representative and Retail media asset development and productionBannerAddressable customer specific creativeTPN briefing and creative reviewsSuper 6 Development for Seasonal and Everyday imagery for existing products (occasionally Innovation)

Art DirectingReview all art created by direct reports.Collaborate with Design Managers to ensure latest design VIS being followedDevelop high level presentations to support design initiatives and raise design awareness and understanding across the organization.Support driving a common point of view around design for The Hershey Company internally and externally.Monitor design trends, processes, agencies, etc. that can inform and drive innovation across our projects.

Team LeadershipEnsure processes are followedDevelop new or refresh processes along with Design Operations TeamConsider team relationships and development, influence collaboration and team buildingManage all HR systems and timeline responsibilitiesGrow skills of all direct reports

Bachelor's Degree in graphic design, or like, is mandatoryTeam: 6 Designers as direct reports#LI-AM1