Channel Marketing Specialist

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As a Channel Marketing Specialist your goal is to focus on dealer recruitment, new customer onboarding and dealer development. You will collaborate internally with marketing, sales and commercial operations to achieve key business unit goals and strategic initiatives. You will collaborate with dealers, distributors and retailers on marketing including co-op and our customer advertising programs.

You will do this by:

• Generating and deploying content, training and presentations working with channel partners
• Managing internal specialist (direct report) for dealer recruitment
• Onboarding new customers including managing local digital advertising to drive new business
• Interfacing with dealers on consumer leads including managing the distribution and disposition program
• Collaborating with management, marketing and sales to develop channel marketing and sales strategies while executing across an integrated marketing plan
• Working with marketing communications to develop and distribute channel specific communications including email campaigns, printed collateral, merchandising, digital content, advertising and customer presentations
• Frequently evaluating channel marketing, promotions and customer needs to make recommendations to management
• Assisting in planning and execution of trade shows and events

The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities.

You are the kind of person who is/has:

• strong project management skills
• ability to work cross functionally in a fast paced environment
• a desire to help customers succeed

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Required Qualifications:

• Bachelor's Degree in Business Administration, Marketing or related field OR equivalent education and experience
• Minimum of three years, with five or more preferred, experience in marketing or related field

Preferred Qualifications:

• Experience with CRM/lead management software

Additional Knowledge & Skills:

• Well-developed understanding of business-to-business and business-to-consumer marketing and sales practices
• Digital marketing including: SEM, social media, email marketing and database management
• Organized with ability to handle multiple projects independently
• Strong ability to communicate (verbal, written) and collaborate cross functionally in a fast-paced environment
• Project management skills
• Team-oriented
• Fluent in English and primary language used in area of responsibility and/or location

Travel Required:

• % of Travel: 15
• How often: as needed
• Where: domestically

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Location:

• Wauwatosa, WI (hybrid eligible)

Briggs & Stratton, headquartered in Milwaukee, Wisconsin, provides innovative products and diverse power solutions to help people get work done. Briggs & Stratton is the world's largest producer of engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of lithium-ion battery, standby generator, energy storage system, lawn and garden, turf care and job site products through its Briggs & Stratton®, Vanguard®, Ferris®, Simplicity®, Billy Goat®, Allmand®, SimpliPhi®, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in more than 100 countries on six continents.

Briggs & Stratton is committed to a policy of equal employment opportunity. The Company conducts all employment practices without regard to race, sex, color, religion, national origin, age, disability, protected veteran's status, pregnancy, genetic information, sexual orientation or any other basis prohibited by law. Briggs & Stratton also undertakes affirmative action to assure equal employment opportunity for minorities and women, for persons with disabilities, and for protected veterans.