JP Morgan Chase & Co.
Business Banking Acquisition Marketing Vice President
JP Morgan Chase & Co., Columbus, OH
Job Description
The Business Banking Acquisition Marketing Team is responsible for driving high-quality customer growth for through prospect acquisition and relationship deepening. The team generates over 310K accounts annually (28% of business banking account production), and has grown production every year since 2016.
As the Business Banking Acquisition Marketing Vice President your focus is on serving offers to existing Business Banking clients with the intention of driving primary bank status and/or adding new products to their relationship. In addition, Cash Management, Payroll, Business Credit Journey and Savings products are examples of campaigns you will own. You will also create the strategy behind deepening objectives, partnering with D&A and finance to develop the offer financials, presenting to leadership as an advocate for the strategy, and collaborating with partners to bring the program to life. You will also partner with product, analytics, test design, and campaign management, to support a multi-quarter marketing strategy to ultimately deliver on deepening goals at a profitable ROI.
Job Responsibilities:
Required qualifications, capabilities and skills:
About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Our business bankers work in the Consumer Bank to provide financial solutions to small business owners across the U.S. Customers turn to us for financing and advice as they start, run and grow their businesses. We partner with clients throughout the process, investing in our communities and people for the long-term.
The Business Banking Acquisition Marketing Team is responsible for driving high-quality customer growth for through prospect acquisition and relationship deepening. The team generates over 310K accounts annually (28% of business banking account production), and has grown production every year since 2016.
As the Business Banking Acquisition Marketing Vice President your focus is on serving offers to existing Business Banking clients with the intention of driving primary bank status and/or adding new products to their relationship. In addition, Cash Management, Payroll, Business Credit Journey and Savings products are examples of campaigns you will own. You will also create the strategy behind deepening objectives, partnering with D&A and finance to develop the offer financials, presenting to leadership as an advocate for the strategy, and collaborating with partners to bring the program to life. You will also partner with product, analytics, test design, and campaign management, to support a multi-quarter marketing strategy to ultimately deliver on deepening goals at a profitable ROI.
Job Responsibilities:
- Scope opportunity to enhance increased primary bank relationships within our existing client base and prioritize concepts.
- Develop a multi-channel marketing strategy to enhance increased balances and/or product deepening within business banking.
- Partner with Marketing D&A, test design and finance to build proforma's for offer concepts that meet KPI's.
- Build pilot marketing strategy for Business Credit journey to acquire and engage users with the product.
- Make recommendations for campaign improvement based on results and contribute innovative and creative ideas to improve prospect experience and campaign performance.
- Draft business cases for each quarterly program and present to senior leaders for funding approval.
- Develop creative briefs and partner with execution team to ensure the strategic vision is executed flawlessly.
Required qualifications, capabilities and skills:
- Bacehlor's degree in Marketing, Analytics, or Finance
- 6+ years of marketing or equivalent experience, with expertise in marketing, product and/or innovation
- Strong analytical, problem solving and planning skills
- Strong ability to story-tell both verbally and through the creation of powerpoint slides.
- Proven ability to take initiative, influence others and achieve results.
- Experienced manager of marketing financials, acquisition KPI's and expected returns.
- A curious and analytical thinker, with the ability to take data, distill it, and use it to develop and lead strategies.
- Experience delivering key results in a data-driven environment, using systems such as Tableau, Adobe Analytics, and API data sets as a detection framework to measure results and identify issues
About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Our business bankers work in the Consumer Bank to provide financial solutions to small business owners across the U.S. Customers turn to us for financing and advice as they start, run and grow their businesses. We partner with clients throughout the process, investing in our communities and people for the long-term.