Caesars Entertainment
Interactive Marketing Specialist (Corporate)
Caesars Entertainment, Las Vegas, Nevada, us, 89105
Job Description
Job Summary:
The Interactive Marketing Specialist I plays a key role in executing and supporting Interactive Marketing campaigns developed by our enterprise and property partners. The Specialist will accomplish this by developing strategic relationships within multiple disciplines of the Marketing organization and property teams. Additionally, the specialist will be responsible for providing training these partners to help ensure flawless execution at the property-level.
Location Details:
The ideal candidate for this position will reside in Las Vegas and/or be willing to relocate. This is a Hybrid role with two days in-office, three days work-from-home (subject to change).
Key Job Functions:Setup, consult, and execute real time & Interactive Marketing offer requests and handle inquiries within established timelines.Assist in Salesforce and IoT (Real Time Trigger/Internet of Things)-related projects including, but not limited to: training, adoption, support, establishing standards, identifying efficiencies and creating documentation.Learn and apply knowledge of all functions related to Interactive Marketing channelsCollaborate with external partners to help gather required information for upcoming marketing offersAssist in seed-test and UAT activities and roll-out of new Interactive Marketing productsPerform administration functions including, but not limited to, maintaining team documentation and shared network resourcesPrepare data in an informational format that can be distributed to all levels of management within the organizationPerform product readiness testing in the slot lab or on property as neededOther tasks related to team as assigned or requested by managerKey Job Requirements:
Must be detail-oriented and possess strong time-management skillsAbility to communicate effectively to all levels within the organizationAble to use a Windows-based PC and have intermediate proficiency using Microsoft Office productsSupport digital marketing offers during normal business hours and occasionally outside normal business hours as needed.Willingness to learn new technologies and train property operatorsAbility to multi-task and work in fast paced environmentWork Experience:
At least two years of work experience in marketing, analytics or IT field; direct marketers preferredPassion for Interactive Marketing products and/or digital technology is desiredWorking knowledge in casino industry is preferred.Experience or knowledge in Salesforce products is a plusEducation / Training:
College degree or equivalent work experience required.
About Us
At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.
Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values - Together We Win, All In On Service and Blaze the Trail - every day. Our mission, "Create the Extraordinary". Our vision, "Create spectacular worlds. That immerse, inspire and connect you. We don't perform magic; we create it with excellence. #WeAreCaesars". If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.
Job Summary:
The Interactive Marketing Specialist I plays a key role in executing and supporting Interactive Marketing campaigns developed by our enterprise and property partners. The Specialist will accomplish this by developing strategic relationships within multiple disciplines of the Marketing organization and property teams. Additionally, the specialist will be responsible for providing training these partners to help ensure flawless execution at the property-level.
Location Details:
The ideal candidate for this position will reside in Las Vegas and/or be willing to relocate. This is a Hybrid role with two days in-office, three days work-from-home (subject to change).
Key Job Functions:Setup, consult, and execute real time & Interactive Marketing offer requests and handle inquiries within established timelines.Assist in Salesforce and IoT (Real Time Trigger/Internet of Things)-related projects including, but not limited to: training, adoption, support, establishing standards, identifying efficiencies and creating documentation.Learn and apply knowledge of all functions related to Interactive Marketing channelsCollaborate with external partners to help gather required information for upcoming marketing offersAssist in seed-test and UAT activities and roll-out of new Interactive Marketing productsPerform administration functions including, but not limited to, maintaining team documentation and shared network resourcesPrepare data in an informational format that can be distributed to all levels of management within the organizationPerform product readiness testing in the slot lab or on property as neededOther tasks related to team as assigned or requested by managerKey Job Requirements:
Must be detail-oriented and possess strong time-management skillsAbility to communicate effectively to all levels within the organizationAble to use a Windows-based PC and have intermediate proficiency using Microsoft Office productsSupport digital marketing offers during normal business hours and occasionally outside normal business hours as needed.Willingness to learn new technologies and train property operatorsAbility to multi-task and work in fast paced environmentWork Experience:
At least two years of work experience in marketing, analytics or IT field; direct marketers preferredPassion for Interactive Marketing products and/or digital technology is desiredWorking knowledge in casino industry is preferred.Experience or knowledge in Salesforce products is a plusEducation / Training:
College degree or equivalent work experience required.
About Us
At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.
Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values - Together We Win, All In On Service and Blaze the Trail - every day. Our mission, "Create the Extraordinary". Our vision, "Create spectacular worlds. That immerse, inspire and connect you. We don't perform magic; we create it with excellence. #WeAreCaesars". If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.