CoreTrust Purchasing Group
Senior Content Marketing Lead Job at CoreTrust Purchasing Group in Nashville
CoreTrust Purchasing Group, Nashville, IN, United States
Every company needs supplies and services to operate. From laptops and rental cars to pens and pallets, all companies have procurement needs. That's where CoreTrust comes in. CoreTrust provides a B2B marketplace that has transformed how companies buy billions of dollars' worth of supplies and services annually. We're on a mission to be the one place where buyers and suppliers connect, secure purchasing agreements, transact, and partner to realize savings.
To support CoreTrust's continued rapid growth, we're seeking a Senior Content Marketing Lead to build our content marketing engine from the ground up. This is a unique opportunity for the entrepreneurial-minded-master-creator who loves roles that blend content strategy, full-stack marketing savvy, and broad creative capabilities to elevate brand, connect with audiences, and drive meaningful impact for a fast-growing business. Reporting to the CMO and leading an external team of copywriters and agencies (who you will help select), you'll operate in an agile marketing environment that fully leverages your creative talents to set the groundwork for a scalable content marketing function.
If you are innovative, action-oriented, experienced in delivering high-quality content of many types and for many channels, and skilled at starting new initiatives for near and long-term impact - and if you have strong opinions about the Oxford comma and AI-generated content - then we want to hear from you!
Responsibilities
To support CoreTrust's continued rapid growth, we're seeking a Senior Content Marketing Lead to build our content marketing engine from the ground up. This is a unique opportunity for the entrepreneurial-minded-master-creator who loves roles that blend content strategy, full-stack marketing savvy, and broad creative capabilities to elevate brand, connect with audiences, and drive meaningful impact for a fast-growing business. Reporting to the CMO and leading an external team of copywriters and agencies (who you will help select), you'll operate in an agile marketing environment that fully leverages your creative talents to set the groundwork for a scalable content marketing function.
If you are innovative, action-oriented, experienced in delivering high-quality content of many types and for many channels, and skilled at starting new initiatives for near and long-term impact - and if you have strong opinions about the Oxford comma and AI-generated content - then we want to hear from you!
Responsibilities
- Develop and implement a comprehensive content marketing strategy that supports our marketing objectives and customer needs
- Build amazing content - that you choose to be the best for our needs - that might span emails, blogs, videos, infographics, case studies, eBooks, USG, testimonials, whitepapers, webinar scripts, etc.
- Create and manage the editorial calendar to ensure transparency, timely development and review, message alignment, and consistent delivery across channels
- Orchestrate all writing, editing, and optimization of engaging and SEO/GEO-friendly content for our website, landing pages, blog, social media, email campaigns, and other digital platforms
- Develop and manage a content team of external copywriters, freelancers, and agencies while providing guidance, feedback, and coaching to ensure a drumbeat of high-quality content creation and deliver
- Identify and engage key influencers, content syndication channels, and opportunities to source, curate, and distribute high-impact content
- Engage and collaborate with an SEO/GEO consultant to conduct keyword research, competitor analysis, and content audits to identify content gaps and opportunities
- Analyze and report on the performance and ROI of our content marketing activities, using metrics such as traffic, engagement, conversion, and retention
- Monitor and evaluate the latest trends, best practices, and tools in content marketing, and recommend new ideas, innovations, and investments
- Bachelor's degree or equivalent work experience in marketing, communications, journalism, or a related field
- 10+ years of experience in content marketing, preferably in a B2B SaaS environment
- Excellent writing, editing, and storytelling skills, with a portfolio of published content samples
- Outstanding creative capabilities and highly skilled at activating a company's brand
- Strong knowledge of SEO principles and tools with a proven track record of thriving in Google's world
- Proficient in CMS solutions (e.g. StoryBlok, WordPress, HubSpot) and a variety of content marketing tools (e.g. Salesforce Marketing Cloud, Figma, Semrush's Topic Research, GSC); experimental with AI
- Experience leading and managing an external content team, including identifying, contracting, and managing freelance writers, designers, and agencies
- Ability to work independently and collaboratively in a fast-paced and dynamic environment
- Creative, analytical, and strategic thinker, with a customer-centric and data-driven mindset
- Experience in Private Equity-backed companies, B2B, SaaS, or Procurement
- Experience in Agile marketing methodologies (especially Scrum)
- Skilled at developing content personalization capabilities
- Competitive compensation package
- Free individual employee medical coverage
- Company subsidized dental and vision coverage
- Dollar for dollar 401(k) match up to 6% of your salary with immediate vesting
- Company-paid Short-Term and Long-Term Disability coverage
- Employee Assistance Program to support your wellbeing and mental health
- $1500 annual stipend for undergraduate/graduate college courses; $500 annual stipend for continuing education courses/certifications
- Free snacks and beverages on-site
- Brand new, state-of-the-art, tech-enabled work environment in downtown Nashville
- Flexible/hybrid work culture