Alnylam
Director, US Patient Services Marketing
Alnylam, Cambridge, Massachusetts, us, 02140
Work_Category - hybrid
Description
Overview
The Director, US Patient Services Marketing, Strategy & Innovation will be responsible for developing and executing on Alnylam's Patient Services strategy and tactics with a focus on the needs of patients currently enrolled in Alnylam Assist as well as future pipeline products and new indications. S/he will leverage all communication channels to drive an exceptional customer experience and reduce time-to-therapy for patients engaging with the service model for educational needs and/or initiating treatment with an Alnylam product. This individual will also lead the US Patient Services Marketing team, which is collectively responsible for creating and implementing strategies across Alnylam's protfolio to support patients/caregivers and HCP audiences. In close partnership with the TTR and Rare Brand Marketing teams, the Director of US Patient Services Marketing, Strategy & Innovation will identify additional educational opportunities across stakeholders in support of Alnylam's commercial business.
This position will report to the Senior Director, US Patient Services
Key Responsibilities
Lead US Patient Services Marketing function for Alnylam's best-in-class patient support services program Alnylam Assist . Critical in this position will full accountability for re-branding the program to convey an elevated patient experience and one that is aligned with Alnylam's "patient first" philosophy
Collaborate with US brand Marketing leads for Alnylam's TTR and Rare franchises, including extensive preparation for upcoming, potential expansion into ATTR amyloidosis and throughout all stages of marketing communications and campaign strategies
Lead the development and execution of the Alnylam Assist website and Patient Educational Liaison (PEL) digital offerings working in close collaboration with the Global Digital Engagement Team in Commercial and the Strategic Technologies team
Evaluate new technologies and services that would enhance current strategy. Stay abreast of industry trends and ensure Alnylam Assist offerings remain on the leading edge of innovation to optimize high-touch, personal interactions when warranted
Assess patient support needs and problem-solve areas critical for exceptional customer experience
Contribute to the development of a patient community engagement plan in partnership with the brand Marketing Teams and the Alnylam Advocacy team (I.e. programs, walks, community events, etc.)
Develop materials that increase provider and patient/caregiver awareness of Alnylam's patient support services
Serve as the US Patient Services marketing point-of-contact for the TTR and Rare brand marketing teams and Patient Advocacy
Remain current with market trends in both the provider and patient services landscape through regular research, interactions with brand management and involvement to ensure that all patient service's activities reflect actual business/organizational needs while meeting the needs of the target audience and maintaining highest quality of service
Represent patients and their families within Alnylam, helping us to meet their needs
Collaborate with legal, regulatory, and compliance stakeholders to ensure compliance with patient support strategy / tactics and internal development and rollout of all collateral
Effectively manage and maintain relationships with Agency Partners; ensure that workload index for vendors is monitored effectively and efficiently, soliciting process improvements when necessary
Qualifications
BS/BA degree (science or business degree preferred) with a minimum of 10 years of experience in the pharmaceutical or biotech industry or at an agency working with pharmaceutical / biotech clients
5-7+ years of proven experience in marketing and a comprehensive understanding of patient and provider support services programs
Launch experience and commercialization of new products highly preferred
Demonstrated capability to design, implement and deliver superior program branding that will highlight Alnylam's commitment to patients
Comprehensive understanding of digital ecosystems, tools and digital media channels globally
Experience in developing and executing HCP and patient materials for support services programs in the US
Understanding of how desktop, mobile, social, search, paid, earned and other online and offline channels influence a consumer's journey
Broad awareness of and passion for the latest developments in digital marketing required
Patient-centric and customer service minded
Experience in rare disease strongly preferred
Excellent written and communication skills
Proven ability to influence without authority and work with cross-functional teams in the development and delivery of strategic imperatives
Proven ability in managing external agencies and vendors
Proven project / program management / budget experience
About Alnylam
Alnylam Pharmaceuticals (Nasdaq: ALNY) has led the translation of RNA interference (RNAi) into a whole new class of innovative medicines with the potential to transform the lives of people afflicted with rare and more prevalent diseases. Based on Nobel Prize-winning science, RNAi therapeutics represent a powerful, clinically validated approach to treating diseases at their genetic source by "interfering" with mRNA that cause or contribute to disease. Since our founding in 2002, Alnylam has led the
RNAi Revolution
and continues to turn scientific possibility into reality.
Our people-first culture is guided by our core values: fiercely innovative, open culture, purposeful urgency, passion for excellence, and commitment to people, and these values influence how we work and the business decisions we make. Thanks to feedback from our employees over the years, we've been fortunate to be named a top employer around the world. Alnylam is extremely proud to have been recognized as the #1 Large Employer by Boston Globe Top Places to Work in 2022, one of Science Magazine's Top Biopharma Employers, one of America's Most Responsible Companies for 2023 by Newsweek, a Fast Company Best Workplace for Innovators, and a Great Place to Work in Canada, France, Italy, Spain, Switzerland, and UK - among others.
At Alnylam, we commit to an inclusive recruitment process and equal employment opportunity. We are dedicated to building an environment where employees can feel that they belong, can bring their authentic selves to work, and achieve to their full potential. By empowering employees to embrace their unique differences at work, our business grows stronger with advanced and original thinking, allowing us to bring groundbreaking medicines to patients.
Qualified applicants will receive consideration for employment without regard to their race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, ethnicity, marital status, protected veteran status, disability, or any other characteristics prohibited by law. Alnylam is an E-Verify employer.
Description
Overview
The Director, US Patient Services Marketing, Strategy & Innovation will be responsible for developing and executing on Alnylam's Patient Services strategy and tactics with a focus on the needs of patients currently enrolled in Alnylam Assist as well as future pipeline products and new indications. S/he will leverage all communication channels to drive an exceptional customer experience and reduce time-to-therapy for patients engaging with the service model for educational needs and/or initiating treatment with an Alnylam product. This individual will also lead the US Patient Services Marketing team, which is collectively responsible for creating and implementing strategies across Alnylam's protfolio to support patients/caregivers and HCP audiences. In close partnership with the TTR and Rare Brand Marketing teams, the Director of US Patient Services Marketing, Strategy & Innovation will identify additional educational opportunities across stakeholders in support of Alnylam's commercial business.
This position will report to the Senior Director, US Patient Services
Key Responsibilities
Lead US Patient Services Marketing function for Alnylam's best-in-class patient support services program Alnylam Assist . Critical in this position will full accountability for re-branding the program to convey an elevated patient experience and one that is aligned with Alnylam's "patient first" philosophy
Collaborate with US brand Marketing leads for Alnylam's TTR and Rare franchises, including extensive preparation for upcoming, potential expansion into ATTR amyloidosis and throughout all stages of marketing communications and campaign strategies
Lead the development and execution of the Alnylam Assist website and Patient Educational Liaison (PEL) digital offerings working in close collaboration with the Global Digital Engagement Team in Commercial and the Strategic Technologies team
Evaluate new technologies and services that would enhance current strategy. Stay abreast of industry trends and ensure Alnylam Assist offerings remain on the leading edge of innovation to optimize high-touch, personal interactions when warranted
Assess patient support needs and problem-solve areas critical for exceptional customer experience
Contribute to the development of a patient community engagement plan in partnership with the brand Marketing Teams and the Alnylam Advocacy team (I.e. programs, walks, community events, etc.)
Develop materials that increase provider and patient/caregiver awareness of Alnylam's patient support services
Serve as the US Patient Services marketing point-of-contact for the TTR and Rare brand marketing teams and Patient Advocacy
Remain current with market trends in both the provider and patient services landscape through regular research, interactions with brand management and involvement to ensure that all patient service's activities reflect actual business/organizational needs while meeting the needs of the target audience and maintaining highest quality of service
Represent patients and their families within Alnylam, helping us to meet their needs
Collaborate with legal, regulatory, and compliance stakeholders to ensure compliance with patient support strategy / tactics and internal development and rollout of all collateral
Effectively manage and maintain relationships with Agency Partners; ensure that workload index for vendors is monitored effectively and efficiently, soliciting process improvements when necessary
Qualifications
BS/BA degree (science or business degree preferred) with a minimum of 10 years of experience in the pharmaceutical or biotech industry or at an agency working with pharmaceutical / biotech clients
5-7+ years of proven experience in marketing and a comprehensive understanding of patient and provider support services programs
Launch experience and commercialization of new products highly preferred
Demonstrated capability to design, implement and deliver superior program branding that will highlight Alnylam's commitment to patients
Comprehensive understanding of digital ecosystems, tools and digital media channels globally
Experience in developing and executing HCP and patient materials for support services programs in the US
Understanding of how desktop, mobile, social, search, paid, earned and other online and offline channels influence a consumer's journey
Broad awareness of and passion for the latest developments in digital marketing required
Patient-centric and customer service minded
Experience in rare disease strongly preferred
Excellent written and communication skills
Proven ability to influence without authority and work with cross-functional teams in the development and delivery of strategic imperatives
Proven ability in managing external agencies and vendors
Proven project / program management / budget experience
About Alnylam
Alnylam Pharmaceuticals (Nasdaq: ALNY) has led the translation of RNA interference (RNAi) into a whole new class of innovative medicines with the potential to transform the lives of people afflicted with rare and more prevalent diseases. Based on Nobel Prize-winning science, RNAi therapeutics represent a powerful, clinically validated approach to treating diseases at their genetic source by "interfering" with mRNA that cause or contribute to disease. Since our founding in 2002, Alnylam has led the
RNAi Revolution
and continues to turn scientific possibility into reality.
Our people-first culture is guided by our core values: fiercely innovative, open culture, purposeful urgency, passion for excellence, and commitment to people, and these values influence how we work and the business decisions we make. Thanks to feedback from our employees over the years, we've been fortunate to be named a top employer around the world. Alnylam is extremely proud to have been recognized as the #1 Large Employer by Boston Globe Top Places to Work in 2022, one of Science Magazine's Top Biopharma Employers, one of America's Most Responsible Companies for 2023 by Newsweek, a Fast Company Best Workplace for Innovators, and a Great Place to Work in Canada, France, Italy, Spain, Switzerland, and UK - among others.
At Alnylam, we commit to an inclusive recruitment process and equal employment opportunity. We are dedicated to building an environment where employees can feel that they belong, can bring their authentic selves to work, and achieve to their full potential. By empowering employees to embrace their unique differences at work, our business grows stronger with advanced and original thinking, allowing us to bring groundbreaking medicines to patients.
Qualified applicants will receive consideration for employment without regard to their race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, ethnicity, marital status, protected veteran status, disability, or any other characteristics prohibited by law. Alnylam is an E-Verify employer.