U.S. Bank
Salesforce Marketing Cloud Product Owner
U.S. Bank, Minneapolis, Minnesota, United States, 55400
At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at-all from Day One.
Job Description
This position sits within the Martech & Marketing Data (MMD) team and has product ownership of the SalesForce Marketing Cloud platform. The MMD team sits within the Marketing Analytics organization and is focused on enabling the Marketing Analytics, Marketing Activation and Analytics & Customer Experience teams with data and tools necessary to do their jobs.
As a product owner, responsibilities include managing a robust product vision and roadmap, understanding user personas, stakeholder needs and satisfaction. Managing a roadmap via OKRs aligned to product-level KPIs, this role is responsible for opportunity and issues logs, vendor management, competitor/new entrant monitoring and any associated RFPs. Stakeholder partnership includes organized and ongoing bi-directional idea generation and solutioning, including a keen eye towards product innovation, particular in the area of AI/GenAI.
Basic Qualifications
Bachelor's degree, or equivalent work experience Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results Preferred Skills/Experience
5+ Years experience Salesforce Marketing Cloud Deep understanding of all Salesforce Marketing Cloud builders including, Journey Builder, Email Studio, Mobile Push, Automation Studio and Salesforce Marketing Cloud API's. Proficiency in the following languages: AMPscript, SQL, JavaScript, HTML, CSS, Salesforce Marketing Cloud Server Side JavaScript. General Networking Knowledge, DNS, SSL. Able to pick up new concepts and technology rapidly; able to explain it to both business & IT stakeholders. Proven track record of strong product management skills Exceptional organizational skills, with the ability to manage and prioritize various responsibilities and consistently meet deadlines Flexibility to effectively deal with unexpected assignments and changes to workload based on management priorities Strong understanding of SalesForce Marketing Cloud to ensure the martech stack helps segment marketers achieve KPIs. Exceptional interpersonal skills and the ability to communicate, partner, and collaborate. Ideal candidates will be able to think big-picture, have experience with a variety of data sources and technology platforms, while simultaneously driving forward product and feature enhancements to benefit the marketing and sales teams. Experience managing a technical team Experience using multiple instances of SFMC An understanding of SOAP and REST APIs Experience with, and knowledge of, SFMC, including Einstein for Marketing Salesforce CRM and Cloud Connector experience Architect data feeds, platform configuration, and components needed to run complex automated email campaigns Solid understanding of: Solution design and architecture Relational database concepts, with exposure to SQL Data management and segmentation Scripting and query development Proven experience in designing and building solutions with external platform integrations Marketing Cloud certification Strong relationship management, organizational, and project management skills Highly detail-oriented demeanor, with the ability to juggle multiple, competing priorities Experience guiding customer-facing discussions Excellent verbal and written communication skills Desired experience with the Adobe AEP platform Location:
The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
Benefits:
Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
Healthcare (medical, dental, vision) Basic term and optional term life insurance Short-term and long-term disability Pregnancy disability and parental leave 401(k) and employer-funded retirement plan Paid vacation (from two to five weeks depending on salary grade and tenure) Up to 11 paid holiday opportunities Adoption assistance Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
EEO is the Law
U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company's status as an equal opportunity employer by viewing the federal
KNOW YOUR RIGHTS
EEO poster.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $116,280.00 - $136,800.00 - $150,480.00
U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date.
Job Description
This position sits within the Martech & Marketing Data (MMD) team and has product ownership of the SalesForce Marketing Cloud platform. The MMD team sits within the Marketing Analytics organization and is focused on enabling the Marketing Analytics, Marketing Activation and Analytics & Customer Experience teams with data and tools necessary to do their jobs.
As a product owner, responsibilities include managing a robust product vision and roadmap, understanding user personas, stakeholder needs and satisfaction. Managing a roadmap via OKRs aligned to product-level KPIs, this role is responsible for opportunity and issues logs, vendor management, competitor/new entrant monitoring and any associated RFPs. Stakeholder partnership includes organized and ongoing bi-directional idea generation and solutioning, including a keen eye towards product innovation, particular in the area of AI/GenAI.
Basic Qualifications
Bachelor's degree, or equivalent work experience Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results Preferred Skills/Experience
5+ Years experience Salesforce Marketing Cloud Deep understanding of all Salesforce Marketing Cloud builders including, Journey Builder, Email Studio, Mobile Push, Automation Studio and Salesforce Marketing Cloud API's. Proficiency in the following languages: AMPscript, SQL, JavaScript, HTML, CSS, Salesforce Marketing Cloud Server Side JavaScript. General Networking Knowledge, DNS, SSL. Able to pick up new concepts and technology rapidly; able to explain it to both business & IT stakeholders. Proven track record of strong product management skills Exceptional organizational skills, with the ability to manage and prioritize various responsibilities and consistently meet deadlines Flexibility to effectively deal with unexpected assignments and changes to workload based on management priorities Strong understanding of SalesForce Marketing Cloud to ensure the martech stack helps segment marketers achieve KPIs. Exceptional interpersonal skills and the ability to communicate, partner, and collaborate. Ideal candidates will be able to think big-picture, have experience with a variety of data sources and technology platforms, while simultaneously driving forward product and feature enhancements to benefit the marketing and sales teams. Experience managing a technical team Experience using multiple instances of SFMC An understanding of SOAP and REST APIs Experience with, and knowledge of, SFMC, including Einstein for Marketing Salesforce CRM and Cloud Connector experience Architect data feeds, platform configuration, and components needed to run complex automated email campaigns Solid understanding of: Solution design and architecture Relational database concepts, with exposure to SQL Data management and segmentation Scripting and query development Proven experience in designing and building solutions with external platform integrations Marketing Cloud certification Strong relationship management, organizational, and project management skills Highly detail-oriented demeanor, with the ability to juggle multiple, competing priorities Experience guiding customer-facing discussions Excellent verbal and written communication skills Desired experience with the Adobe AEP platform Location:
The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
Benefits:
Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
Healthcare (medical, dental, vision) Basic term and optional term life insurance Short-term and long-term disability Pregnancy disability and parental leave 401(k) and employer-funded retirement plan Paid vacation (from two to five weeks depending on salary grade and tenure) Up to 11 paid holiday opportunities Adoption assistance Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
EEO is the Law
U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company's status as an equal opportunity employer by viewing the federal
KNOW YOUR RIGHTS
EEO poster.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $116,280.00 - $136,800.00 - $150,480.00
U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date.