Kroger
Digital Communications Developer
Kroger, Cincinnati, Ohio, United States, 45208
Job Description
Responsible for the hands-on coding, building, testing and deployment of customer-facing dynamic email communications. Create the development of a comprehensive email program, entailing all aspects of email best practices including targeted/segmented content, personalized content and automated trigger emails. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety.
Responsibilities
- Execute new email campaigns from initial concept through end-to-end coding/campaign ID tagging within email service provider platform- Execute mobile messaging including but not limited to, content development, QA, set-up and performance- Perform Q/A on all aspects of emails (copy, links, tracking, UX, etc.) prior to sends- Ensure email template/code is in responsive design- Purge non-deliverable email addresses and opt-outs and data segmentation- Develop ways to personalize email content based on customer history, targeting, A/B split testing, live content and more- Must be able to perform the essential job functions of this position with or without reasonable accommodation
Qualifications
Minimum- Any experience in HTML and CSS coding for email specifically- Any experience using Adobe Analytics- Any experience with email marketing reputation and list hygiene tools (Litmus, Return Path)- Any experience coding complex email campaigns with a high level of personalization and understanding of the email marketing lifecycle- Ability to adapt to changing and evolving business requirements and objectives- Strong quantitative skills to analyze data and make informed decisions- Thorough knowledge of email and channel regulations; thorough knowledge of CAN SPAM Act- Understanding of database table design and structure- Understanding of and experience working with large databases- High degree of accuracy and attention to detail- Ability to multi-task and set priorities
Desired- Bachelor's Degree Marketing, Business, Computer Science or related area preferred- Any experience with Javascript a plus- Any experience with SQL or similar query language a plus- Any experience in AMPscript (Salesforce) or similar dynamic content language a plus- Any experience using Marketing Cloud solution- Any experience with major ESP providers, Salesforce Marketing Cloud (SFMC), HubSpot, Marketo, Pardot, Eloqua, MailChimp, Campaign Monitor
About Us
From one tiny Cincinnati grocery store more than a century ago, we've grown into what today is the nation's largest grocer with nearly 2,800 stores in 35 states operating under 28 different names. As America's grocer, we take pride in bringing diverse teams with a passion for food and people together with one common purpose: To Feed the Human Spirit. With a history of innovation, we work tirelessly to create amazing experiences for our customers, communities AND each other, with food at the heart of it all.
Here, people matter. That's why we strive to provide the ingredients you need to create your own recipe for success at work and in life. We help feed your future by providing the value and care you need to grow. If you're caring, purpose-driven and hungry to learn, your potential is unlimited.
Whether you're seeking a part-time position or a new career path, we've got a fresh opportunity for you. Apply today to become part of our Kroger family!
Responsible for the hands-on coding, building, testing and deployment of customer-facing dynamic email communications. Create the development of a comprehensive email program, entailing all aspects of email best practices including targeted/segmented content, personalized content and automated trigger emails. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety.
Responsibilities
- Execute new email campaigns from initial concept through end-to-end coding/campaign ID tagging within email service provider platform- Execute mobile messaging including but not limited to, content development, QA, set-up and performance- Perform Q/A on all aspects of emails (copy, links, tracking, UX, etc.) prior to sends- Ensure email template/code is in responsive design- Purge non-deliverable email addresses and opt-outs and data segmentation- Develop ways to personalize email content based on customer history, targeting, A/B split testing, live content and more- Must be able to perform the essential job functions of this position with or without reasonable accommodation
Qualifications
Minimum- Any experience in HTML and CSS coding for email specifically- Any experience using Adobe Analytics- Any experience with email marketing reputation and list hygiene tools (Litmus, Return Path)- Any experience coding complex email campaigns with a high level of personalization and understanding of the email marketing lifecycle- Ability to adapt to changing and evolving business requirements and objectives- Strong quantitative skills to analyze data and make informed decisions- Thorough knowledge of email and channel regulations; thorough knowledge of CAN SPAM Act- Understanding of database table design and structure- Understanding of and experience working with large databases- High degree of accuracy and attention to detail- Ability to multi-task and set priorities
Desired- Bachelor's Degree Marketing, Business, Computer Science or related area preferred- Any experience with Javascript a plus- Any experience with SQL or similar query language a plus- Any experience in AMPscript (Salesforce) or similar dynamic content language a plus- Any experience using Marketing Cloud solution- Any experience with major ESP providers, Salesforce Marketing Cloud (SFMC), HubSpot, Marketo, Pardot, Eloqua, MailChimp, Campaign Monitor
About Us
From one tiny Cincinnati grocery store more than a century ago, we've grown into what today is the nation's largest grocer with nearly 2,800 stores in 35 states operating under 28 different names. As America's grocer, we take pride in bringing diverse teams with a passion for food and people together with one common purpose: To Feed the Human Spirit. With a history of innovation, we work tirelessly to create amazing experiences for our customers, communities AND each other, with food at the heart of it all.
Here, people matter. That's why we strive to provide the ingredients you need to create your own recipe for success at work and in life. We help feed your future by providing the value and care you need to grow. If you're caring, purpose-driven and hungry to learn, your potential is unlimited.
Whether you're seeking a part-time position or a new career path, we've got a fresh opportunity for you. Apply today to become part of our Kroger family!