HomeServices of America Inc
Digital Marketing Specialist
HomeServices of America Inc, Plano, Texas, us, 75086
Manage digital marketing platforms for the Ebby Halliday Companies’ real estate brands – Ebby Halliday Realtors, Dave Perry-Miller Real Estate, and Williams Trew.
Job Responsibilities:
Utilize reporting tools to drive strategic marketing decisionsLaunch, manage, and optimize digital marketing campaigns across programmatic, SEM, and paid social channels; evaluate performance metrics and adjust strategies to maximize ROIManage website updates, ensuring content is optimized for SEO and aligned with marketing goalsCollaborate with internal teams to ensure cohesive and effective digital strategies that align with brand standardUse technology and data-driven insights to solve complex marketing challenges, improve operational efficiency, and support strategic decision-makingUtilize Google Analytics to create detailed reports, analyze data trends, and provide actionable insights and recommendations to enhance campaign performanceQualifications
Education:
Bachelor’s degree in business, marketing, or related field or equivalent work experience.
Knowledge and Skills:
Minimum of 3 years as a digital marketing associate or relevant experience (preferably in a marketing agency or real estate setting)Proficient in Google Analytics: Strong skills in data analysis, report creation, and translating data insights into actionable marketing recommendationsDigital advertising expertise: Hands-on experience with programmatic advertising, SEM, and paid social media; ability to launch, assess, and optimize campaigns effectivelyCMS knowledge: Strong proficiency in managing CMS platformsStrategic problem solver: A tech-savvy individual with a passion for using digital tools to drive marketing strategy and improve efficiencyAnalytical and creative: Exceptional analytical skills paired with a creative approach to problem-solvingEffective communicator: Strong written and verbal communication skills with the ability to present data-driven insights clearlyAbility to work both independently and as part of a teamStrong organization, time management skills, and an eye for designMeticulous attention to detail and accuracy
Other (licenses, certifications, schedule flexibility/OT, travel, etc.):
Google AdWords Professional certification is preferred.
We offer a full suite of benefits, including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)
Equal Opportunity Employer
Job Responsibilities:
Utilize reporting tools to drive strategic marketing decisionsLaunch, manage, and optimize digital marketing campaigns across programmatic, SEM, and paid social channels; evaluate performance metrics and adjust strategies to maximize ROIManage website updates, ensuring content is optimized for SEO and aligned with marketing goalsCollaborate with internal teams to ensure cohesive and effective digital strategies that align with brand standardUse technology and data-driven insights to solve complex marketing challenges, improve operational efficiency, and support strategic decision-makingUtilize Google Analytics to create detailed reports, analyze data trends, and provide actionable insights and recommendations to enhance campaign performanceQualifications
Education:
Bachelor’s degree in business, marketing, or related field or equivalent work experience.
Knowledge and Skills:
Minimum of 3 years as a digital marketing associate or relevant experience (preferably in a marketing agency or real estate setting)Proficient in Google Analytics: Strong skills in data analysis, report creation, and translating data insights into actionable marketing recommendationsDigital advertising expertise: Hands-on experience with programmatic advertising, SEM, and paid social media; ability to launch, assess, and optimize campaigns effectivelyCMS knowledge: Strong proficiency in managing CMS platformsStrategic problem solver: A tech-savvy individual with a passion for using digital tools to drive marketing strategy and improve efficiencyAnalytical and creative: Exceptional analytical skills paired with a creative approach to problem-solvingEffective communicator: Strong written and verbal communication skills with the ability to present data-driven insights clearlyAbility to work both independently and as part of a teamStrong organization, time management skills, and an eye for designMeticulous attention to detail and accuracy
Other (licenses, certifications, schedule flexibility/OT, travel, etc.):
Google AdWords Professional certification is preferred.
We offer a full suite of benefits, including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)
Equal Opportunity Employer