Search Marketing Manager (Performance)

The Bouqs is looking for a dynamic Search Marketing Manager to join our team! As the Search Marketing Manager, you will own all SEM campaigns, product feeds, and assist with other paid media efforts in order to drive orders and growth and meet daily and monthly performance goals. This team member oversees the paid search budget, will surface opportunities and innovation for search and keyword trends to drive marketing initiatives in Search and other marketing channels as needed. This team member will report into the Sr. Director of Performance Marketing.

Responsibilities:

Own all paid search accounts (Google, Shopping, Bing, etc) - structure, build, budgets, and performanceMaintain product feeds for Goggle shopping and all other marketing channels.Provide general guidance on strategy and planning for other acquisition and awareness platformsComplete and present budget and performance projectionsDevelop robust test & learn initiatives for copy, landing pages, bidding strategies, audiences, and moreUtilize multiple data sources to evaluate paid media performance and drive key optimizationsTranslate data to understand current performance and derive clear, actionable insightsWork closely with Creative, Brand, Product, Engineering, and Merchandising teams to enhance paid optimization effortsResearch and determine growth opportunities by analyzing keyword trends, gap analysis, and competitive insightsProvide a feedback loop by sharing applicable learnings to broader team and partnersManage vendor and agency relationshipsFind and test new marketing channels and tacticsStay up to date on marketing team subject matter expert on marketing technology integrations with various platforms such as Google Ads, Google Merchant Center, Google Analytics, Feedonomics, and Funnel.IOQualifications:

4+ years of e-commerce experience (PPC/SEM) using Google Ads and Microsoft adsBachelor's degreeKnowledgeable in paid media channels outside of Google and Bing adsExperience managing large scale campaigns and optimizing towards different bidding strategies - tCPA, CPC, tROASHighly proficient in Excel - comfortable dissecting large data sets (site-side and platform)Excellent written and verbal communication skills, ability to translate quantitative and qualitative data/insights in an easily digestible formatCustomer-focused and hyper-analytical, with a positive, entrepreneurial spiritCompensation & Perks:

Competitive Base Salary Range of $95,000.00 - $115,000.00 USD + Equity PackageHealth, Dental & Vision with 100% employee coverage401k MatchingThree Weeks Paid VacationDiscounts on The World's Best Flowers (obviously!)