Cross-Channel Growth Lead, Ads Marketing Job at Google in San Francisco

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Mountain View, CA, USA; San Francisco, CA, USA.Minimum qualifications:Bachelor's degree or equivalent practical experience9 years of experience in Growth marketingExperience with analytical problem solving or quantitative analysis and communicating or presenting those findingsExperience in driving cross-functional projects and alignment in organizationsExperience in content marketing or publishing, thought leadership, or Business-to-Business publishingPreferred qualifications:Experience in cultivating and growing online Business-to-Business communities and newsletter subscribersKnowledge of newsletter/podcast/social trends, best practices and platformsDistinctive problem-solving and analysis skills, with strong business judgmentExcellent written and verbal communication skillsDemonstrated track record of owning growth across multiple channelsAbout the job:The Scaled Growth team drives growth for our Ads business by helping our customers enhance their marketing capabilities and providing them with actionable insights. We're seeking an experienced Growth Marketer to lead our organic marketing efforts. You will drive tangible business outcomes by maximizing engagement with our content across multiple organic/owned channels. This includes developing and executing a comprehensive cross-channel strategy that attracts, educates, and nurtures current and potential customers in target segments throughout different stages of their journey. You will take customers on a personalized journey from engagement to business outcome and work cross-functionally to measure those outcomes.A core part of this job is continual improvement by testing, learning, and innovating to drive organic growth among priority customer segments. The leader will be held accountable to, and should be comfortable with, quantitative performance targets.Responsibilities:Develop an integrated strategy across organic channels to drive business outcomes. Develop a distinct strategy for each channel to optimize audience engagement and content distribution across channels.Implement strategies to grow a community of engaged marketers from target segments on the platform. Implement strategies to grow segment email lists, followers, web users and other communities, and run organic email marketing programs.Work with measurement teams to align on the right metrics and with technical teams to operationalize them. Analyze performance metrics to refine strategy and execution.Manage processes to deliver content across each channel. Support ad hoc operational needs and manage priority projects.Partner on the curation of high-quality content for specific channels that resonates with target audiences, working with internal/external teams.Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.#J-18808-Ljbffr