Associate Director, Digital Advertising (Omni-channel) Job at Closed Loop Market

Salary: $95,000-$110,000

Closed Loop is a game-changing digital advertising agency that helps innovative companies like Calendly, Calm, Clover, Rakuten, and Insperity maximize performance and achieve exceptional results through integrated paid media campaigns. We believe that happy employees create happy clients—it's part of the reason we were named by Ad Age as one of the Best Places to Work for the last six years.

As we evolve and expand our full-funnel digital capabilities, we are seeking an Associate Director of Digital Advertising to join our growing and innovative team. You will serve the entirety of our book of business as both a de facto practitioner and subject matter expert, affording you a unique opportunity to work across a multitude of brands. Partnering with and reporting to our VP of Advertising, you’ll be tasked with helping sell through our core philosophy of the intersection between brand and performance through best-in-class strategic media recommendations. So, if you thrive in a collaborative, entrepreneurial environment, are idea-driven, believe in a balance of data and human ingenuity, and are passionate about driving measurable results across the digital landscape, we want to hear from you!

You Will Be A Part Of:

• Strategic Development: Design and implement integrated omni-channel media strategies that align with client objectives and leverage the full spectrum of digital channels. With that, a proven proficiency across the entirety of the ecosystem is required with a marked focus on Programmatic (DV360, Trade Desk), CTV/OTT (MNTN, Amazon, YouTube), Publisher Direct, Native, Influencer, Social (Meta), Syndicated Content, and DOOH. Must have extensive and holistic hands-on tactical execution experience across all channels and be able to launch campaigns autonomously. 
• Thought Leadership: You will serve as both the internal and external subject matter expert regarding all things omni and full-funnel, furnishing clients with strategic solutions while proactively coaching up internal teams to deepen capabilities. You’ll be asked to stay ahead of industry trends and emerging technologies, sharing knowledge with the team to foster innovation and improve agency capabilities while providing regular POVs to be used as both collateral and internal IP. 
• Data Analysis & Optimization: Utilize advanced analytics to monitor campaign performance, derive actionable insights, and continuously optimize strategies for maximum effectiveness. In short, you know how to distill complex data sets into a meaningful story. A demonstrated experience managing MMM/MTA solutions, brand lift studies, and data clean rooms is mandatory.
• Client Management: This role will involve direct client engagement. You will be expected to effectively sell through strategies to C-suite-level POCs, build and maintain strong, trusting client relationships, and ensure clear ongoing communication of campaign progress, insights, and strategic recommendations.
• Biz Dev/Pitch Work: Experience as a core subject matter contributor in RFP/pitch submissions, working in a collaborative and fast-paced manner. Ability to proactively and creatively identify content needs,  present ideas with the bigger picture, and work as a guide.
• Cross-Channel Coordination: Collaborate with complementary teams, including Business Intelligence, Account Management, and Business Development, to ensure the cohesive execution of media strategies across all platforms.
• Ad Trafficking: Fluency in fundamental ad trafficking/tracking best practices and processes is not required but is a marked plus
• Presentation & Reporting: Prepare and deliver compelling presentations and reports to clients and stakeholders, showcasing campaign results and strategic insights. Proficiency in Tableau and Google Analytics is required. 
• Mentorship & Training: Provide guidance and mentorship to junior team members, fostering a collaborative environment and encouraging professional growth.
• Internal Growth: Proactively partner with client strategists to identify new business opportunities and areas for growth within client accounts, contributing to agency expansion efforts.

You'll Have:

• B.A. or B.S. in Marketing, Advertising, or a related field.
• 7+ years of experience designing and managing paid advertising campaigns to specific ROI goals. B2B experience and/or agency experience is a big plus.
• Experience leading digital advertising teams (preferably at an agency).
• Proven track record managing high campaign volumes, large budgets & complex strategies across multiple channels, and driving quantifiable results.
• Hands-on experience with multiple advertising platforms (Google, Meta, LinkedIn).
• Experience managing ALL facets of digital advertising campaigns.
• Experience making effective pitches/presentations to key decision-makers.
• Experience leading meetings and proactively managing client/stakeholder relationships.
• Experience with data analysis, visualization, and presentation.
• Experience using analytics tools (Google Analytics).
• Strong project management and communication skills.
• Ability to quickly learn new software applications.

What’s in it for you:

• Competitive salary.
• Unlimited time-off policy.
• Medical, dental, and vision coverage plus 401(k) matching and Flexible Spending Account (FSA).
• Remotely work for a company that was built for remote work. We've always been remote, and our company's structure, processes, and culture reflect that.
• Work with top-tier clients. We make a point of working with larger, growing brands that we find interesting. As a result, you get to focus your efforts on a couple of clients who are doing big things.
• Great colleagues who value teamwork, skill, and ability more than fancy rhetoric. You'll have the opportunity to learn from some of the brightest and most supportive people in our industry.

The salary range for this position is $95k-110k/year, DOE.

Note: Final candidates will be asked to complete and present a strategic assignment applying the skill set outlined above. Additional details will be provided at the appropriate time.

Interested? If you like what you see, please complete the application below, upload your resume, and provide us with your best cover letter. We actually read them! Please note that prior to any offer of employment, reference and background checks will be performed. Closed Loop is an Equal Opportunity Employer.

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