Western Governors University
Social Media Specialist, Salt Lake City, Utah
Western Governors University, Salt Lake City, Utah, United States, 84193
If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
Essential Functions and Responsibilities:
Lead and manage social media planning, strategy, integration, and implementation for the university:
Follow and keep up to date WGU's social media plan,Collaborate with other departments to integrate social media efforts,Develop content for social media, including articles, posts, and videos.
Develop ideas and strategies for PR and marketing stories and content:
Brainstorm and develop PR and social media campaign plans,Create graphics and videos for social media content.
Write materials for social media and respond to online comments.Agency and vendor management.Social media tracking and reporting.Support for promotional events, campaigns, and activities that support new student acquisition.Performs other related duties as assigned.Knowledge, Skill and Abilities:
Strong knowledge of best practices for social media channels.Ability to work effectively with all external audiences as well as WGU staff at all levels.Outstanding writing skills and ability to write effectively for different audiences.Understanding of and ability to develop relationships with media.Work independently, conceptualize projects, and manage multiple priorities.Perform creative writing and related activities such as conducting interviews, research, and editing.Work calmly and maintain good judgment in a fast-paced, dynamic, and entrepreneurial environment.Ability to understand and interpret information accurately.Ability to influence others positively.Initiate creative and innovative promotional ideas.Demonstrated skill and ability in the use of social media, including X (Twitter), Facebook, Instagram, LinkedIn, and YouTube.Demonstrated skill and ability in the effective use of equipment, computers and other resources for completion of projects such as posters, displays, PowerPoints, etc.Self-direction and reliability.Excellent communication, collaboration, and customer service skills.Competencies:
Organizational Impact:
Works to achieve operational targets within job areas impacting department, function, or office results.Work is performed independently on moderately complex projects and assignments with some guidance required for direction and complex tasks. Sets objectives for oneself to meet the goals of projects or assignments.Problem Solving & Decision Making:
Responsible for employing adjustments or recommended enhancements to systems and processes to solve problems or improve the job area's effectiveness while leveraging a systems-thinking approach.Problems faced may require an understanding of a broader set of issues and job areas.Communication & Influence:
Collaborates with contacts typically within the job area to obtain or provide information requiring some explanation or interpretation.Leadership & Talent Management
May provide guidance and assistance to entry-level professionals and or support employees.Demonstrates the WGU leadership principles in all aspects of service to students, employees, and partners of WGU.Job Qualifications:
Minimum Qualifications:
Bachelor's degree in English, Journalism, Communication, Marketing or related field.2+ years related experience in social media marketing and content creation, 2 years experience would include any internships as well or an equivalent combination of relevant education and/or experience.Expertise in Microsoft Office tools, knowledge and experience with social media tools such as Sprout Social, Hootsuite, Tagger, or others.Located in commuting distance to Salt Lake City office locationPhysical Requirements:
Prolonged periods sitting at a desk and working on a computer.Some air travel is required.Must be able to lift up to 15 pounds at times.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Pay Range: $60,300.00 - $90,500.00
How to apply: apply online
Full-time Regular Positions (FT classification, standard working hours = 40)
This is a full-time, regular position that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.
The University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
Essential Functions and Responsibilities:
Lead and manage social media planning, strategy, integration, and implementation for the university:
Follow and keep up to date WGU's social media plan,Collaborate with other departments to integrate social media efforts,Develop content for social media, including articles, posts, and videos.
Develop ideas and strategies for PR and marketing stories and content:
Brainstorm and develop PR and social media campaign plans,Create graphics and videos for social media content.
Write materials for social media and respond to online comments.Agency and vendor management.Social media tracking and reporting.Support for promotional events, campaigns, and activities that support new student acquisition.Performs other related duties as assigned.Knowledge, Skill and Abilities:
Strong knowledge of best practices for social media channels.Ability to work effectively with all external audiences as well as WGU staff at all levels.Outstanding writing skills and ability to write effectively for different audiences.Understanding of and ability to develop relationships with media.Work independently, conceptualize projects, and manage multiple priorities.Perform creative writing and related activities such as conducting interviews, research, and editing.Work calmly and maintain good judgment in a fast-paced, dynamic, and entrepreneurial environment.Ability to understand and interpret information accurately.Ability to influence others positively.Initiate creative and innovative promotional ideas.Demonstrated skill and ability in the use of social media, including X (Twitter), Facebook, Instagram, LinkedIn, and YouTube.Demonstrated skill and ability in the effective use of equipment, computers and other resources for completion of projects such as posters, displays, PowerPoints, etc.Self-direction and reliability.Excellent communication, collaboration, and customer service skills.Competencies:
Organizational Impact:
Works to achieve operational targets within job areas impacting department, function, or office results.Work is performed independently on moderately complex projects and assignments with some guidance required for direction and complex tasks. Sets objectives for oneself to meet the goals of projects or assignments.Problem Solving & Decision Making:
Responsible for employing adjustments or recommended enhancements to systems and processes to solve problems or improve the job area's effectiveness while leveraging a systems-thinking approach.Problems faced may require an understanding of a broader set of issues and job areas.Communication & Influence:
Collaborates with contacts typically within the job area to obtain or provide information requiring some explanation or interpretation.Leadership & Talent Management
May provide guidance and assistance to entry-level professionals and or support employees.Demonstrates the WGU leadership principles in all aspects of service to students, employees, and partners of WGU.Job Qualifications:
Minimum Qualifications:
Bachelor's degree in English, Journalism, Communication, Marketing or related field.2+ years related experience in social media marketing and content creation, 2 years experience would include any internships as well or an equivalent combination of relevant education and/or experience.Expertise in Microsoft Office tools, knowledge and experience with social media tools such as Sprout Social, Hootsuite, Tagger, or others.Located in commuting distance to Salt Lake City office locationPhysical Requirements:
Prolonged periods sitting at a desk and working on a computer.Some air travel is required.Must be able to lift up to 15 pounds at times.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Pay Range: $60,300.00 - $90,500.00
How to apply: apply online
Full-time Regular Positions (FT classification, standard working hours = 40)
This is a full-time, regular position that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.
The University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.