Content and Social Media Specialist Job at RedLegg in Cambridge

Key responsibilities:- Develop and maintain engaging and informative content for websites, blogs, social media, white papers, and sales materials- Tailor content to target different buyer personas and sales funnel stages- Create SEO-optimized content in line with our SEO strategy and targeted keywords- Execute a strategic social media plan across various platforms- Manage a social media content calendar- Analyze social media and content performance using metrics- Collaborate with cross-functional teams and vendors to create content that showcases our expertise and supports our SEO strategy- Stay updated on industry best practices, trends, and content formats- Identify content needs, updates, revisions, and develop a content roadmap- Support the development and implementation of marketing campaigns to promote services and eventsKey requirements:- Proficient in English (C2 level desired)- 3+ years of experience in content and social media marketing- Demonstrated ability to create compelling B2B content- Strong writing, editing, and proofreading skills- Knowledge of social media platforms, trends, and best practices- Familiarity with SEO techniques and content optimization- Proficiency in CMS platforms, particularly Hubspot- Experience working remotely- Ability to work in the US Central Time zoneNice-to-have:- Bachelor's degree or higher- Familiarity with AI tools- Experience in tracking content performance and making data-driven improvements- Proficiency in Canva or InDesign for minor design tasksIf you are passionate about storytelling, detail-oriented, and looking to take our content and social media efforts to the next level, we would love to hear from you. Join our team and help drive our marketing efforts forward.
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