Senior Partner Marketing Manager, Programs

Senior Partner Marketing Manager, Programs at Confluent in Boise, Idaho, United States Job Description With Confluent, organizations can harness the full power of continuously flowing data to innovate and win in the modern digital world. We have a purpose that drives us to do better every day - we're creating an entirely new category within data infrastructure - data streaming. This technology will allow every organization to create experiences and use the power of data in ways that profoundly impact the way we all live. This impact is our purpose and drives us to do better every day. One Confluent. One team. One Data Streaming Platform. Data Connects Us. About the Role: The Confluent Global Partner Marketing Center of Excellence (COE) is chartered with building repeatable, scalable 'with' and 'thru' partner marketing programs with a priority set of global CSP, ISV, and SI partners with the goal of generating pipeline and revenue within both existing and net new customers. What You Will Do: + Understand Confluent's Brand, Land, and Expand campaign framework, messaging, target personas, customer journeys, and available content/assets. + Understand Confluent's global priority CSP, ISV, and global/regional System Integration (SI) partners, including joint success metrics, joint value propositions, key content/assets, available programs/resources, etc. + Architect, build, evangelize, land, measure, and optimize 'with' and 'thru' partner marketing programs, with a particular focus on certain channels/tactic types supporting regional Field Marketing led plans. This may include digital, Confluent and/or partner run in-person or virtual conferences, 1 to many and 1 to few event series or stand-alone events, etc. + Ensure data and reporting mechanisms are in place to enable the proper audience targeting and program performance measurement. + Build, evangelize, and drive utilization of campaign briefs as well as detailed, integrated campaign playbooks, which may include the following: program KPIs, segmentation/targeting guidance, message map/joint value proposition, pre/during/post promotional strategies/tactics, long form assets (white papers, case studies, webinars), short form/promotional assets (blogs), down funnel CTAs, digital nurture flows, and Sales/SDR call scripts. + Regularly engage with Field Marketing stakeholders. Serve as strategic advisor on global partner marketing strategy, partners, programs, resources, and measurement to enable Field Marketing Managers to properly plan, execute, and optimize partner aligned campaigns. Surface a To view full details and how to apply, please login or create a Job Seeker account