GlaxoSmithKline
Sr Manager, Non-Personal Promotional Marketing - Belamaf
GlaxoSmithKline, Waltham, Massachusetts, United States, 02254
Site Name:
USA - Pennsylvania - Philadelphia, USA - Massachusetts - Waltham, USA - North Carolina - DurhamPosted Date:
Nov 5 2024Cancer continues to be a core area of intensive focus at GSK, and while much progress has been made in the past few years, more can be done to redefine expectations in cancer care.As we look to redefine expectations in cancer care, we need experienced, entrepreneurial-minded individuals to help on this journey. Being part of Oncology at GSK is being part of something special. The focus of the organization couldn't be clearer - we are fueled by a personal passion to give our customers and our patients MORE. More of ourselves, more to fight for, and more moments that matter! Are you an experienced marketer looking to be part of an innovative, dynamic, and growing organization? GSK's US Oncology Belamaf brand Team is looking for a
Sr Manager, Non-Personal Promotional Marketing.As the non-personal promotion (NPP) marketing lead for Belamaf, you will be responsible for strategy and execution of all NPP marketing. This role is part of the HCP Belamaf marketing team and will identify and execute both traditional NPP tactics such as web, social, and mobile as well as innovative tactics. The role will also be responsible for digital media buys and using insights and measurement to optimize the media spend. This role will primarily focus on HCP, but also support patient and other healthcare stakeholder digital marketing efforts. You will be part of a high-performing team moving with focus at pace to be ambitious for patients.Key responsibilities include some of the following:Lead the development of NPP brand strategies and marketing plans leveraging insightsManage external partners to deliver on brand goals and key tactics such as patient/HCP websites, digital media, and other innovative NPP tacticsLead cross functional matrix partners towards a common goal and excellent executionWorking in an agile manner to pivot based on changes in market conditionsDrive strategic resource allocation and tracking to achieve maximum business valueEnsure adherence to GSK International Code of Pharmaceutical Marketing and confirm that codes are implemented and applied appropriatelyAnalyze external and internal data to identify gaps and opportunitiesDefine key performance indicators (KPIs) and targets that move the team toward successWhy You?Basic Qualifications:Bachelor's degree3+ years of pharma/biotech marketing experienceAbility to travel up to 25% of the time, including some weekends.Preferred Qualifications:Marketing experiences should result in demonstration of the following:Possesses a firm understanding of core marketing principles including market analysis, consumer behavior, branding, positioning, and campaign management.Demonstrates proficiency in utilizing a variety of marketing tools and techniques such as digital marketing platforms, analytics tools, CRM systems, and content management systemsAn advanced degree such as an Master's degree in Business Administration (MBA)Philadelphia, PA (FMC Building office-based)More than two years' experience in digital or non-personal promotion marketingKnowledge of the US healthcare system, market environment, customer care, and competitors especially in rare disease or hematology-oncology.Excellent communication, negotiation, and presentation skills for a wide variety of audiences.Ability to interact and influence a diverse group of internal and external stakeholders.#LI-GSKPlease visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.Why GSK?Uniting science, technology and talent to get ahead of disease together.GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.Important notice to Employment businesses/ AgenciesGSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit GSK's Transparency Reporting For the Record site.
USA - Pennsylvania - Philadelphia, USA - Massachusetts - Waltham, USA - North Carolina - DurhamPosted Date:
Nov 5 2024Cancer continues to be a core area of intensive focus at GSK, and while much progress has been made in the past few years, more can be done to redefine expectations in cancer care.As we look to redefine expectations in cancer care, we need experienced, entrepreneurial-minded individuals to help on this journey. Being part of Oncology at GSK is being part of something special. The focus of the organization couldn't be clearer - we are fueled by a personal passion to give our customers and our patients MORE. More of ourselves, more to fight for, and more moments that matter! Are you an experienced marketer looking to be part of an innovative, dynamic, and growing organization? GSK's US Oncology Belamaf brand Team is looking for a
Sr Manager, Non-Personal Promotional Marketing.As the non-personal promotion (NPP) marketing lead for Belamaf, you will be responsible for strategy and execution of all NPP marketing. This role is part of the HCP Belamaf marketing team and will identify and execute both traditional NPP tactics such as web, social, and mobile as well as innovative tactics. The role will also be responsible for digital media buys and using insights and measurement to optimize the media spend. This role will primarily focus on HCP, but also support patient and other healthcare stakeholder digital marketing efforts. You will be part of a high-performing team moving with focus at pace to be ambitious for patients.Key responsibilities include some of the following:Lead the development of NPP brand strategies and marketing plans leveraging insightsManage external partners to deliver on brand goals and key tactics such as patient/HCP websites, digital media, and other innovative NPP tacticsLead cross functional matrix partners towards a common goal and excellent executionWorking in an agile manner to pivot based on changes in market conditionsDrive strategic resource allocation and tracking to achieve maximum business valueEnsure adherence to GSK International Code of Pharmaceutical Marketing and confirm that codes are implemented and applied appropriatelyAnalyze external and internal data to identify gaps and opportunitiesDefine key performance indicators (KPIs) and targets that move the team toward successWhy You?Basic Qualifications:Bachelor's degree3+ years of pharma/biotech marketing experienceAbility to travel up to 25% of the time, including some weekends.Preferred Qualifications:Marketing experiences should result in demonstration of the following:Possesses a firm understanding of core marketing principles including market analysis, consumer behavior, branding, positioning, and campaign management.Demonstrates proficiency in utilizing a variety of marketing tools and techniques such as digital marketing platforms, analytics tools, CRM systems, and content management systemsAn advanced degree such as an Master's degree in Business Administration (MBA)Philadelphia, PA (FMC Building office-based)More than two years' experience in digital or non-personal promotion marketingKnowledge of the US healthcare system, market environment, customer care, and competitors especially in rare disease or hematology-oncology.Excellent communication, negotiation, and presentation skills for a wide variety of audiences.Ability to interact and influence a diverse group of internal and external stakeholders.#LI-GSKPlease visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.Why GSK?Uniting science, technology and talent to get ahead of disease together.GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.Important notice to Employment businesses/ AgenciesGSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit GSK's Transparency Reporting For the Record site.