SEO Specialist

Our client is looking for a

data-driven SEO Specialist

to lead the development, execution, and optimization of search engine optimization strategies across multiple brands. As the SEO Specialist, you will play a key role in increasing organic visibility, driving traffic, and improving search rankings for both B2C and B2B audiences. You will collaborate with internal teams to ensure content and technical SEO best practices are consistently implemented, helping our client reach its growth and lead generation goals.

Key Responsibilities

SEO Strategy Development:

Develop and execute comprehensive SEO strategies to drive organic traffic, improve search engine rankings, and meet business objectives.Conduct detailed keyword research to identify target keywords and search queries for content creation.Collaborate with the

Senior Content Strategist

and

Content Writers

to optimize new and existing content for SEO, ensuring alignment with overall content strategy.On-Page & Technical SEO Optimization:

Implement on-page SEO improvements, including keyword optimization, meta tags, internal linking, and URL structure.Identify and resolve technical SEO issues such as site speed, crawl errors, indexing issues, and mobile optimization.Work closely with the

Web Development Team

to ensure that technical SEO best practices are followed during website development and redesign projects.Performance Tracking & Reporting:

Monitor and analyze SEO performance metrics (organic traffic, search rankings, click-through rates, etc.) using tools like

Google Analytics ,

Google Search Console , and

SEMrush .Create and present regular SEO performance reports, providing actionable insights and recommendations to improve rankings and traffic.Stay up to date with industry trends and algorithm changes, making adjustments to the SEO strategy as needed.Local SEO:

Implement

local SEO

strategies to improve visibility for our client various brands in specific geographic markets.Optimize Google Business Profiles and other local listings to ensure accuracy and consistency in

NAP

(Name, Address, Phone) data.Collaborate with

Brand Leaders

to ensure local SEO efforts align with business needs and local marketing strategies.Competitor & Industry Analysis:

Conduct regular SEO audits and competitive analysis to identify opportunities for growth.Track and analyze competitors' SEO strategies to identify areas for improvement and ensure our client remains competitive in organic search.Collaboration & Team Support:

Work closely with the

Paid Media Team

to ensure cohesive messaging and campaign alignment between organic and paid search efforts.Collaborate with the

Content

and

Creative Teams

to ensure all content is optimized for search engines and follows SEO best practices.Required Skills & Qualifications

Bachelor's degree in Marketing, Business, IT, or a related field.3+ years of experience

in SEO, with a proven track record of improving organic search rankings and driving traffic.Deep understanding of

SEO best practices , including keyword research, on-page optimization, and technical SEO.Proficiency in SEO tools such as

Google Analytics ,

Google Search Console ,

SEMrush ,

Ahrefs , or similar platforms.Strong analytical skills with the ability to interpret data and make data-driven decisions.Familiarity with

CMS platforms

(e.g., WordPress) and basic knowledge of

HTML/CSS

for troubleshooting SEO issues.Preferred Qualifications

Experience working with both

B2B and B2C

brands, especially in home services or related industries.Familiarity with

local SEO

strategies and tools such as

BrightLocal

or

Yext .Experience with

multi-location SEO

and managing Google Business Profiles for multiple locations.Knowledge of

SEO automation tools

and AI-driven platforms.Personal Attributes

Detail-oriented

with a strong focus on accuracy and optimization.A strategic thinker who can translate business goals into effective SEO strategies.Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.Excellent communication skills, with the ability to explain technical SEO concepts to non-technical team members.A proactive learner who stays updated on industry trends and algorithm changes.Growth Opportunities

As our client expands, there will be opportunities for the

SEO Specialist

to take on more responsibility, including managing SEO for additional brands and verticals.Opportunity to advance into a

Senior SEO Specialist

or

SEO Manager

role as the company scales.Benefits

Competitive salary with performance-based bonuses.Comprehensive health, dental, and vision insurance.Paid time off, holidays, and a flexible work environment.Professional development opportunities and industry certifications.Opportunity to work with a

fast-growing company

and contribute to the growth of multiple brands.