Content Strategist

OVERVIEWYou're an emerging content strategist passionate about creating data-informed digital experiences. With 3+ years of experience in website projects and SEO, you understand how to craft user journeys that resonate. You're energized by the intersection of content strategy and technology, seeing AI tools as powerful allies in elevating your creative process.What excites you most is breaking down complex problems into clear, actionable solutions. You have a keen eye for user behavior patterns and love translating data insights into strategic recommendations. Whether conducting content audits, developing site architectures, or optimizing for search, you bring analytical rigor and creative intuition to your work.THE COMPANYThe Cannabis Ad Agency is a performance marketing agency focused on dispensaries. We've built a data-driven framework to help dispensaries gain visibility into their marketing activities. CAA is a team with diverse expertise but a singular focus: to drive distinction in dispensary marketing. Our mission is to help each client lead their local cannabis market.We can recommend stage-appropriate service packages by developing a deep familiarity with our client's financial targets and mapping them to the marketing activities required to achieve them. This approach allows us to grow with the clients healthy and measuredly.We are strategists, designers, developers, and cannabis growth experts adept at developing a comprehensive understanding of our client's requirements, executing through the marketing channels we manage, and synthesizing results to deliver iterative improvement in results month over month.CAA might be the place for you if youre a naturally curious, entrepreneurial spirit with a relentless drive to test, learn, optimize, and think youd benefit from best-in-class infrastructure.We are looking for someone who:Has hands-on experience with website content strategy and SEO best practicesEmbraces AI tools like ChatGPT & Claude to augment and streamline content workflowsDemonstrates strong analytical skills and attention to detailBrings enthusiasm for learning and adapting to a fast-paced industryValues collaboration with cross-functional teamsTHE ROLECore Strategy Work:Develop and execute content strategies for website projects and digital campaignsConduct website audits, competitive analysis, and user research to inform recommendationsCreate user journeys, content hierarchies, and sitemaps that enhance digital experiencesBuild and maintain content systems that scale across digital touchpointsCollaboration & Communication:Partner with SEO, design, and development teams to implement content strategiesPresent recommendations and insights to internal teams and clientsTransform complex data into clear, actionable insightsBalance user needs with business objectives in all deliverablesContent OperationsLeverage AI tools to augment content workflows and improve efficiencyDevelop and maintain content governance frameworksMonitor content performance and optimize based on analyticsEnsure content meets brand guidelines and industry compliance standardsREQUIREMENTSExperience & EducationBachelor's degree preferred but not required3+ years experience in content strategy, digital marketing, or related fieldDemonstrated experience with website projects and SEO initiativesProficiency with AI tools for content generation and optimizationFamiliarity with Google's E-E-A-T and YMYL requirementsTechnical SkillsWorking knowledge of content management systemsExperience with analytics platforms (Google Analytics, etc.)Understanding of SEO best practices and toolsFamiliarity with UX/UI principles and information architectureProfessional QualitiesStrong analytical mindset with attention to detailExcellent written and verbal communication skillsSelf-motivated learner who stays current with digital trendsAbility to manage multiple projects and adapt to changing prioritiesCollaborative team player who thrives in fast-paced environments