Publicis CoLab
Supervisor media planning
Publicis CoLab, Chicago, Illinois, United States, 60290
Company Description
Find out more about this role by reading the information below, then apply to be considered.With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.OverviewThe Media Planning Supervisor will focus on servicing clients in the creation, execution, and monitoring of media plans to secure the best investment options in a variety of mediums to maximize clients' reach to targeted consumers. The ideal candidate for this position will be a thoughtful decision-maker and team player who loves data and has the proven ability to assist with strategic planning initiatives including: deck writing, budget and channel allocation, and audience development. This is an energetic, collaborative team that partners with an analytics-driven client to provide guidance as they continue to grow and evolve their brand.ResponsibilitiesManage planning initiatives and collaborate with various teams to execute plans across various channels including digital, TV, audio, social, programmatic and more.Own tactical plan development, recommendation building, and negotiations across their respective channels.Collaborate and foster relationships with key partners including clients, internal teams, and leadership.Lead strategic planning initiatives including deck writing, budget and channel allocation, and audience development.Analyze data to inform purchase and channel allocation.Develop guidelines & budget allocations.Oversee day-to-day campaign execution and be responsible for ensuring campaigns deliver on KPIs.Support the development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities.Responsible for the management and development of Associates and Senior Associates.QualificationsBachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights.3+ years of experience in media planning experience across media channels.Strong digital media experience preferred.Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting.Strong organizational, communication, and time-management skills.Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment.Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint.Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore etc.).
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Find out more about this role by reading the information below, then apply to be considered.With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.OverviewThe Media Planning Supervisor will focus on servicing clients in the creation, execution, and monitoring of media plans to secure the best investment options in a variety of mediums to maximize clients' reach to targeted consumers. The ideal candidate for this position will be a thoughtful decision-maker and team player who loves data and has the proven ability to assist with strategic planning initiatives including: deck writing, budget and channel allocation, and audience development. This is an energetic, collaborative team that partners with an analytics-driven client to provide guidance as they continue to grow and evolve their brand.ResponsibilitiesManage planning initiatives and collaborate with various teams to execute plans across various channels including digital, TV, audio, social, programmatic and more.Own tactical plan development, recommendation building, and negotiations across their respective channels.Collaborate and foster relationships with key partners including clients, internal teams, and leadership.Lead strategic planning initiatives including deck writing, budget and channel allocation, and audience development.Analyze data to inform purchase and channel allocation.Develop guidelines & budget allocations.Oversee day-to-day campaign execution and be responsible for ensuring campaigns deliver on KPIs.Support the development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities.Responsible for the management and development of Associates and Senior Associates.QualificationsBachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights.3+ years of experience in media planning experience across media channels.Strong digital media experience preferred.Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting.Strong organizational, communication, and time-management skills.Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment.Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint.Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore etc.).
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