Enclave
Vice President of Marketing & Sales
Enclave, Minneapolis, Minnesota, United States, 55416
Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.WHO WE ARE
We're inspired by spaces. It's in our name. It's in our DNA. As a unified real estate investment firm, Enclave's development, construction and management teams create distinct spaces where our partners, team members and communities thrive.
Specializing in multifamily, industrial and commercial developments across the Midwest and Mountain West, Enclave has grown to 245+ team members, completing over 150 projects representing more than $1.75 billion in assets under management since its founding in 2011.
A 50 Best Place to Work for six years in a row and counting, Enclave is an award-winning workplace comprised of empowered team members who share in Enclave's vision and support one another to do their best work.
ROLE SUMMARYThe Vice President (VP) of Marketing and Sales leads the strategic direction and execution of marketing and sales efforts across the company's real estate development, construction, and property management divisions. This role is responsible for developing and implementing integrated strategies that increase market share, enhance brand visibility, and drive business growth. As a key member of the leadership team, the VP collaborates with executive leadership to align the company's vision and brand with its ambitious growth objectives, fostering cross-functional collaboration to deliver measurable results.
ESSENTIAL RESPONSIBILITIESStrategic Leadership & Planning
Lead the development and execution of comprehensive marketing and sales strategies that align with the company's growth goals across real estate development, construction, and property management.
Create long-term marketing and sales plans focused on brand development, market expansion, and revenue generation.
Partner with divisional leaders to identify new market opportunities, customer segments, and business channels to enhance performance and growth.
Utilize data analytics and market trends to evaluate and optimize business strategies, marketing initiatives, and partner engagement.
Maximize the use of CRM systems and sales technologies to manage marketing and sales resources effectively.
Present performance reports on marketing campaigns, business development outcomes, and partner satisfaction for executive review.
Marketing & Brand Management
Oversee the creation and execution of integrated marketing plans, including digital marketing, social media, public relations, advertising, and traditional marketing strategies.
Ensure consistent, cohesive brand messaging across all platforms, channels, and campaigns to build and strengthen brand equity.
Manage and grow the company's digital presence, including SEO, SEM, content strategy, website management, and lead generation.
Conduct in-depth market research, competitive analysis, and customer insights to refine marketing strategies and stay ahead in the competitive landscape.
Champion the external talent brand, supporting employee education and the launch of company programs and engagement initiatives that drive satisfaction and retention.
Business Development & Cross-Functional Integration
Drive business development efforts to meet company objectives through a high success rate in development and construction RFPs, as well as exceptional property performance.
Collaborate with the product development and investor relations teams to stay informed on new developments and investment offerings, shaping marketing and communication strategies that align with these initiatives.
Cultivate and strengthen relationships with key stakeholders, including divisional leaders, investors, and tenants, to optimize business opportunities and partnerships.
Identify and pursue networking and event opportunities that enhance the company's brand visibility and position it as a leader in the industry.
Work closely with development, construction, property management, and finance teams to ensure marketing and sales strategies are in sync with project timelines, financial objectives, and operational priorities.
Provide strategic leadership and guidance to cross-functional teams to align project launches, RFP strategies, and promotional campaigns with overall business goals.
Team Leadership & Development
Recruit, lead, and mentor a high-performing marketing and business development team, fostering a culture of innovation, accountability, and excellence.
Offer ongoing training and development opportunities, keeping the team up to date with industry trends, technology, and best practices.
Cultivate a results-driven environment where team members are encouraged to take initiative, think creatively, and exceed performance goals.
CREDENTIALS | EXPERIENCE
Education:
Bachelor's degree in marketing, Business, or related field (MBA preferred).
Experience:
10+ years of leadership experience in marketing and business development, preferably within real estate, construction, or property management sectors.
Proven track record in executing large-scale marketing campaigns and leading high-performing teams in a dynamic environment.
Extensive experience in multi-channel brand development, market analysis, and driving growth strategies.
COMPETENCIES
Visionary leadership with expertise in real estate marketing, property sales, and client acquisition strategies.
Exceptional ability to lead cross-functional teams, collaborate with executives, and manage relationships with stakeholders and partners.
Excellent analytical skills, with the ability to interpret market data, sales trends, and financial reports to drive informed decisions.
Superior communication, negotiation, and presentation skills, with a drive to elevate the business and grow relationships.
Strong project management skills, capable of overseeing multiple initiatives and meeting deadlines in a fast-paced environment.
PHYSICAL & ENVIRONMENTAL
The physical requirements listed here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
OFFICE STAFF
This position requires the ability to sit or stand for extended periods of time while performing office tasks and have the capacity to maintain proper posture and ergonomics to prevent discomfort or injury.
This position requires manual dexterity and proficiency in using computer keyboards, mice, and other office equipment.
This position must have the ability to handle and manipulate paperwork, files, and office supplies.
This job description is intended to provide general information and describe the requirements of the position. Actual
duties, responsibilities, and qualifications may vary based on assignments or projects. This document is not to be
construed as an exhaustive statement of duties, responsibilities, or requirements and does not imply a contract
between Enclave and the employee. The company retains the right to change the job duties,
responsibilities and qualifications as deemed necessary.
Enclave provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.
#J-18808-Ljbffr
We're inspired by spaces. It's in our name. It's in our DNA. As a unified real estate investment firm, Enclave's development, construction and management teams create distinct spaces where our partners, team members and communities thrive.
Specializing in multifamily, industrial and commercial developments across the Midwest and Mountain West, Enclave has grown to 245+ team members, completing over 150 projects representing more than $1.75 billion in assets under management since its founding in 2011.
A 50 Best Place to Work for six years in a row and counting, Enclave is an award-winning workplace comprised of empowered team members who share in Enclave's vision and support one another to do their best work.
ROLE SUMMARYThe Vice President (VP) of Marketing and Sales leads the strategic direction and execution of marketing and sales efforts across the company's real estate development, construction, and property management divisions. This role is responsible for developing and implementing integrated strategies that increase market share, enhance brand visibility, and drive business growth. As a key member of the leadership team, the VP collaborates with executive leadership to align the company's vision and brand with its ambitious growth objectives, fostering cross-functional collaboration to deliver measurable results.
ESSENTIAL RESPONSIBILITIESStrategic Leadership & Planning
Lead the development and execution of comprehensive marketing and sales strategies that align with the company's growth goals across real estate development, construction, and property management.
Create long-term marketing and sales plans focused on brand development, market expansion, and revenue generation.
Partner with divisional leaders to identify new market opportunities, customer segments, and business channels to enhance performance and growth.
Utilize data analytics and market trends to evaluate and optimize business strategies, marketing initiatives, and partner engagement.
Maximize the use of CRM systems and sales technologies to manage marketing and sales resources effectively.
Present performance reports on marketing campaigns, business development outcomes, and partner satisfaction for executive review.
Marketing & Brand Management
Oversee the creation and execution of integrated marketing plans, including digital marketing, social media, public relations, advertising, and traditional marketing strategies.
Ensure consistent, cohesive brand messaging across all platforms, channels, and campaigns to build and strengthen brand equity.
Manage and grow the company's digital presence, including SEO, SEM, content strategy, website management, and lead generation.
Conduct in-depth market research, competitive analysis, and customer insights to refine marketing strategies and stay ahead in the competitive landscape.
Champion the external talent brand, supporting employee education and the launch of company programs and engagement initiatives that drive satisfaction and retention.
Business Development & Cross-Functional Integration
Drive business development efforts to meet company objectives through a high success rate in development and construction RFPs, as well as exceptional property performance.
Collaborate with the product development and investor relations teams to stay informed on new developments and investment offerings, shaping marketing and communication strategies that align with these initiatives.
Cultivate and strengthen relationships with key stakeholders, including divisional leaders, investors, and tenants, to optimize business opportunities and partnerships.
Identify and pursue networking and event opportunities that enhance the company's brand visibility and position it as a leader in the industry.
Work closely with development, construction, property management, and finance teams to ensure marketing and sales strategies are in sync with project timelines, financial objectives, and operational priorities.
Provide strategic leadership and guidance to cross-functional teams to align project launches, RFP strategies, and promotional campaigns with overall business goals.
Team Leadership & Development
Recruit, lead, and mentor a high-performing marketing and business development team, fostering a culture of innovation, accountability, and excellence.
Offer ongoing training and development opportunities, keeping the team up to date with industry trends, technology, and best practices.
Cultivate a results-driven environment where team members are encouraged to take initiative, think creatively, and exceed performance goals.
CREDENTIALS | EXPERIENCE
Education:
Bachelor's degree in marketing, Business, or related field (MBA preferred).
Experience:
10+ years of leadership experience in marketing and business development, preferably within real estate, construction, or property management sectors.
Proven track record in executing large-scale marketing campaigns and leading high-performing teams in a dynamic environment.
Extensive experience in multi-channel brand development, market analysis, and driving growth strategies.
COMPETENCIES
Visionary leadership with expertise in real estate marketing, property sales, and client acquisition strategies.
Exceptional ability to lead cross-functional teams, collaborate with executives, and manage relationships with stakeholders and partners.
Excellent analytical skills, with the ability to interpret market data, sales trends, and financial reports to drive informed decisions.
Superior communication, negotiation, and presentation skills, with a drive to elevate the business and grow relationships.
Strong project management skills, capable of overseeing multiple initiatives and meeting deadlines in a fast-paced environment.
PHYSICAL & ENVIRONMENTAL
The physical requirements listed here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
OFFICE STAFF
This position requires the ability to sit or stand for extended periods of time while performing office tasks and have the capacity to maintain proper posture and ergonomics to prevent discomfort or injury.
This position requires manual dexterity and proficiency in using computer keyboards, mice, and other office equipment.
This position must have the ability to handle and manipulate paperwork, files, and office supplies.
This job description is intended to provide general information and describe the requirements of the position. Actual
duties, responsibilities, and qualifications may vary based on assignments or projects. This document is not to be
construed as an exhaustive statement of duties, responsibilities, or requirements and does not imply a contract
between Enclave and the employee. The company retains the right to change the job duties,
responsibilities and qualifications as deemed necessary.
Enclave provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.
#J-18808-Ljbffr