Dentsu
Director, Integrated Media Planning
Dentsu, Newnan, Georgia, United States, 30263
Company Description:iProspect is a global, award-winning agency – focused on converting consumer intent into action and driving business performance for some of the world's largest brands. For brands to win, they must understand consumers' intent and harness the best digital platforms and systems to not only engage but convert them. iProspect excels in finding the sweet spot between brands and people. Information and choices. Intentions and data. It's our specialty.Job Description:
All potential candidates should read through the following details of this job with care before making an application.Note: this is a hybrid role with in-office requirements. You will work onsite with the client 1-2 days per week.We are looking to add a Director, Integrated Media Planning to our team within iProspect. Your responsibilities will bring you in person with your client on a periodic basis. Reporting to the Group Director, Integrated Media Planning, you will lead a team of media planners and oversee the development of integrated media strategies for a national healthcare services client. You will set the strategic direction for your client's media program.Responsibilities:Develop and present integrated media plans and strategies to clients.Ensure campaign delivery, performance, and optimization.Foster relationships with media partners.Manage daily client communications and contribute to overall agency relationship development.Monitor industry trends and identify growth opportunities, ensuring innovation is brought to client recommendations.Accountable for all operational aspects of the media campaign process including trafficking, budget management, media actualization, and creative asset management.Lead collaboration with other teams to ensure campaign success.Contribute to development of agency best practices, solutions, and process improvements.Qualifications:8+ years of media planning experience in a large agency environment.5+ years of experience in an agency planning team management, with a focus on building local and regional media strategy.6+ years of experience managing successful media campaigns.Hands-on experience developing media plans and recommendations across the following channels: Paid Search, Paid Social, Programmatic, Native, Video, CTV/OTT, and traditional (TV, Print, OOH).8+ years of experience in media planning tools and software (Comscore, Nielsen, Kantar, ad server trafficking).6+ years of experience establishing communication and engagement with clients.2+ years of experience planning media for healthcare services or hospital clients.2+ years of experience with budget management, media planning, and reporting against healthcare vertical goals (i.e. optimizing to revenue per patient acquired).What you get:Generous paid holiday schedule.Opportunity to get experience with a variety of leading brands.Agile, hybrid work environment with work from home & in office days.Comprehensive healthcare plans.401(k) with employer match.Flexible time-off.16 weeks paid parental leave.The anticipated salary range for this position is $94,000 - $152,375. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.#LI-AK8 #LI-HybridAbout dentsu:Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM, and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people, and society.Dentsu, Innovating to Impact.Find out more:https://www.dentsu.com/https://www.group.dentsu.com/en/We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry, and for our society. We keep our people at the center, creating space for growth, understanding, and learning so they can thrive. We embed diversity in our mindset, in our solutions, and in our teams to empower an inclusive, equitable, and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state, or local laws, regulations, or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
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All potential candidates should read through the following details of this job with care before making an application.Note: this is a hybrid role with in-office requirements. You will work onsite with the client 1-2 days per week.We are looking to add a Director, Integrated Media Planning to our team within iProspect. Your responsibilities will bring you in person with your client on a periodic basis. Reporting to the Group Director, Integrated Media Planning, you will lead a team of media planners and oversee the development of integrated media strategies for a national healthcare services client. You will set the strategic direction for your client's media program.Responsibilities:Develop and present integrated media plans and strategies to clients.Ensure campaign delivery, performance, and optimization.Foster relationships with media partners.Manage daily client communications and contribute to overall agency relationship development.Monitor industry trends and identify growth opportunities, ensuring innovation is brought to client recommendations.Accountable for all operational aspects of the media campaign process including trafficking, budget management, media actualization, and creative asset management.Lead collaboration with other teams to ensure campaign success.Contribute to development of agency best practices, solutions, and process improvements.Qualifications:8+ years of media planning experience in a large agency environment.5+ years of experience in an agency planning team management, with a focus on building local and regional media strategy.6+ years of experience managing successful media campaigns.Hands-on experience developing media plans and recommendations across the following channels: Paid Search, Paid Social, Programmatic, Native, Video, CTV/OTT, and traditional (TV, Print, OOH).8+ years of experience in media planning tools and software (Comscore, Nielsen, Kantar, ad server trafficking).6+ years of experience establishing communication and engagement with clients.2+ years of experience planning media for healthcare services or hospital clients.2+ years of experience with budget management, media planning, and reporting against healthcare vertical goals (i.e. optimizing to revenue per patient acquired).What you get:Generous paid holiday schedule.Opportunity to get experience with a variety of leading brands.Agile, hybrid work environment with work from home & in office days.Comprehensive healthcare plans.401(k) with employer match.Flexible time-off.16 weeks paid parental leave.The anticipated salary range for this position is $94,000 - $152,375. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.#LI-AK8 #LI-HybridAbout dentsu:Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM, and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people, and society.Dentsu, Innovating to Impact.Find out more:https://www.dentsu.com/https://www.group.dentsu.com/en/We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry, and for our society. We keep our people at the center, creating space for growth, understanding, and learning so they can thrive. We embed diversity in our mindset, in our solutions, and in our teams to empower an inclusive, equitable, and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state, or local laws, regulations, or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
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