Fresno Pacific University
Marketing Strategist
Fresno Pacific University, Fresno, California, United States, 93650
Salary:
$22.00 - $25.50 Hourly
Location :
Fresno, CA
Job Type:
Full-Time
Remote Employment:
Flexible/Hybrid
Job Number:
2024-00326
Department:
University Marketing & Communications
Opening Date:
10/10/2024
Position Summary
Anticipated Hiring Hourly Range: $22.00-$25.50 per hour
The Marketing Strategist will coordinate the execution of the annual marketing and communication plan as well as coordinate projects from other assigned FPU departments. The Marketing Strategist will assist with the development of marketing plans and shall coordinate the development of marketing and promotional materials, writing and managing multi-tier digital communication sequences, coordinating content development (including photo and video), managing content on the website, and developing and executing social media plans.
Essential Functions
Culture:Be in agreement with the university's Confession of Faith, found , have a personal commitment to Jesus Christ as Savior and Lord, be active in the life of the church, and live a life consistent with a commitment to the Lordship of Christ.Embrace the mission, vision, and values of Fresno Pacific University.Be Christ-centered in all areas while working with staff, faculty, students, and or any person or organization in the course of representing the University.All FPU employees are called to exercise the gifts and calling of God through their daily life and role here at FPU. As ministers to students and other employees in daily life, FPU employees seek to embody the ideals laid out in the FPU Idea.A steadfast commitment to the "The Fresno Pacific University Idea" and agreement to support its ideals and practices while employed by the University.Duties:
In collaboration with the Director of Communications and Director of Enrollment Marketing and, coordinate the development of new marketing materials and the creation of new graphics, including project management, writing copy, collaborating on design, and coordinating photo and video shoots.Coordinate the development and maintenance of, and/or write content for webpages, direct mail, email, social media, and event campaigns for all assigned clients.Track marketing and solicitation projects (including print, social media, and email) to avoid overlap in communications and to ensure timely completion of projects.Track and record marketing and solicitation expenses and report these to appropriate staff regularly.Track the response rates of various marketing and solicitation digital campaigns and report the data to campaign managers.In collaboration with the Executive Director of Development, research constituent demographics, best practices, conduct focus groups and update annual marketing reports.Coordinate the ordering of marketing promotional items.Complete tasks timely with work that is comprehensive, complete, and accurateCommunicates clearly, listens attentively, and seeks to understand othersCollaborates productively with colleagues of varying skillsetOther duties as assigned.Qualifications
Required:
Bachelor's Degree in related fieldTwo years of experience working in a marketing-related fieldExcellent written and oral communication skillsAbility to coordinate multiple projects simultaneouslyExperience with social media managementPreferred:
Experience and/or training in digital photographyExperience and/or training in copywritingExperience in art directing photo shoots, indoors and outdoorsExperience in marketing Christian higher educationEnvironmental Conditions:
Indoors in normal office environment with little exposure to excessive noise, dust, fumes, vibrations, and temperature changes at least ninety percent (90 percent) of the timeFrequent computer use at workstation, up to eight hours per dayFrequently work at a fast pace with unscheduled interruptionsProficient at multitaskingPublic contact position requiring business-like apparelPhysical Demands:
Indoor work environment.Perform the following, with or without reasonable accommodation: stand, sit, kneel, stoop, reach, lift, grasp, finger, see (near and far) for reading and data analysis on a computer screen, hear and talk for ordinary conversation and telephone calls.Perform analytical and cognitive thinking and decision making.Approximately 90% of this position's duties require use of a computerMust be able to lift up to 40 poundsAttendance and punctuality.Travel alone between campuses.Based on the main campus of Fresno Pacific University.Reasonable accommodations for those with disabilities will be provided in accordance with law.
University Information
Reserving its rights as a religious institution, Fresno Pacific University is an equal employment opportunity employer and does not discriminate on the basis of race, color, national origin, ethnicity, sex, age or disability, or other classes protected by applicable law. Committed to excellence and actively supportive of cultural diversity, FPU invites individuals who contribute to such diversity to apply. If you need assistance or an accommodation due to a disability, you should contact FPU's Human Resources Department at hr@fresno.edu. As a religious institution, the University will administer the equal opportunity employment policy consistent with the Fresno Pacific University statement of faith, the FPU Idea and the University's governance by the Pacific District Conference of Mennonite Brethren Churches.
*This information, including salary, is accurate as of October 10, 2024.
Fresno Pacific University offers a wide range of affordable benefits that includes medical, dental, and vision coverage. As well as, a 403(b) retirement plan, life insurance, and a number of unique unviersity benefits. Please visit and you may review our current Holiday Calendar.
For any benefits questions, please email us at hr@fresno.edu.
$22.00 - $25.50 Hourly
Location :
Fresno, CA
Job Type:
Full-Time
Remote Employment:
Flexible/Hybrid
Job Number:
2024-00326
Department:
University Marketing & Communications
Opening Date:
10/10/2024
Position Summary
Anticipated Hiring Hourly Range: $22.00-$25.50 per hour
The Marketing Strategist will coordinate the execution of the annual marketing and communication plan as well as coordinate projects from other assigned FPU departments. The Marketing Strategist will assist with the development of marketing plans and shall coordinate the development of marketing and promotional materials, writing and managing multi-tier digital communication sequences, coordinating content development (including photo and video), managing content on the website, and developing and executing social media plans.
Essential Functions
Culture:Be in agreement with the university's Confession of Faith, found , have a personal commitment to Jesus Christ as Savior and Lord, be active in the life of the church, and live a life consistent with a commitment to the Lordship of Christ.Embrace the mission, vision, and values of Fresno Pacific University.Be Christ-centered in all areas while working with staff, faculty, students, and or any person or organization in the course of representing the University.All FPU employees are called to exercise the gifts and calling of God through their daily life and role here at FPU. As ministers to students and other employees in daily life, FPU employees seek to embody the ideals laid out in the FPU Idea.A steadfast commitment to the "The Fresno Pacific University Idea" and agreement to support its ideals and practices while employed by the University.Duties:
In collaboration with the Director of Communications and Director of Enrollment Marketing and, coordinate the development of new marketing materials and the creation of new graphics, including project management, writing copy, collaborating on design, and coordinating photo and video shoots.Coordinate the development and maintenance of, and/or write content for webpages, direct mail, email, social media, and event campaigns for all assigned clients.Track marketing and solicitation projects (including print, social media, and email) to avoid overlap in communications and to ensure timely completion of projects.Track and record marketing and solicitation expenses and report these to appropriate staff regularly.Track the response rates of various marketing and solicitation digital campaigns and report the data to campaign managers.In collaboration with the Executive Director of Development, research constituent demographics, best practices, conduct focus groups and update annual marketing reports.Coordinate the ordering of marketing promotional items.Complete tasks timely with work that is comprehensive, complete, and accurateCommunicates clearly, listens attentively, and seeks to understand othersCollaborates productively with colleagues of varying skillsetOther duties as assigned.Qualifications
Required:
Bachelor's Degree in related fieldTwo years of experience working in a marketing-related fieldExcellent written and oral communication skillsAbility to coordinate multiple projects simultaneouslyExperience with social media managementPreferred:
Experience and/or training in digital photographyExperience and/or training in copywritingExperience in art directing photo shoots, indoors and outdoorsExperience in marketing Christian higher educationEnvironmental Conditions:
Indoors in normal office environment with little exposure to excessive noise, dust, fumes, vibrations, and temperature changes at least ninety percent (90 percent) of the timeFrequent computer use at workstation, up to eight hours per dayFrequently work at a fast pace with unscheduled interruptionsProficient at multitaskingPublic contact position requiring business-like apparelPhysical Demands:
Indoor work environment.Perform the following, with or without reasonable accommodation: stand, sit, kneel, stoop, reach, lift, grasp, finger, see (near and far) for reading and data analysis on a computer screen, hear and talk for ordinary conversation and telephone calls.Perform analytical and cognitive thinking and decision making.Approximately 90% of this position's duties require use of a computerMust be able to lift up to 40 poundsAttendance and punctuality.Travel alone between campuses.Based on the main campus of Fresno Pacific University.Reasonable accommodations for those with disabilities will be provided in accordance with law.
University Information
Reserving its rights as a religious institution, Fresno Pacific University is an equal employment opportunity employer and does not discriminate on the basis of race, color, national origin, ethnicity, sex, age or disability, or other classes protected by applicable law. Committed to excellence and actively supportive of cultural diversity, FPU invites individuals who contribute to such diversity to apply. If you need assistance or an accommodation due to a disability, you should contact FPU's Human Resources Department at hr@fresno.edu. As a religious institution, the University will administer the equal opportunity employment policy consistent with the Fresno Pacific University statement of faith, the FPU Idea and the University's governance by the Pacific District Conference of Mennonite Brethren Churches.
*This information, including salary, is accurate as of October 10, 2024.
Fresno Pacific University offers a wide range of affordable benefits that includes medical, dental, and vision coverage. As well as, a 403(b) retirement plan, life insurance, and a number of unique unviersity benefits. Please visit and you may review our current Holiday Calendar.
For any benefits questions, please email us at hr@fresno.edu.