Aquent
Email Marketing Lead
Aquent, New York, New York, us, 10261
As the Email Marketing Lead, you will be responsible for the email marketing strategy and implementation for engagement marketing campaigns driving enrollment and usage of value proposition features for credit card products. This role is 100% Remote.In this role, you will be focused on setting up the email marketing strategy, cadence, personalization, creative development and delivery. You will also be responsible for results learning and strategy optimization recommendations.You will partner with the Customer Management strategy lead and other team members including a variety of cross-functional stakeholders and business areas including the email channel team, Sales Force Marketing Cloud build team, digital product and operations teams to ensure flawless end-to-end execution and a successful launch.Core Responsibilities –
Ensure all your application information is up to date and in order before applying for this opportunity.Serving as the engagement marketing strategist driving best-in-class customer experiences and a successful launch, the following responsibilities are key to the role:Leading the development of engagement marketing emails with internal stakeholdersPartnering with internal execution and channel teams on the implementation of the email marketing plan, including setting personalization and test strategies with the email channel management prior to launchOverseeing email creative development to ensure initiatives are on-strategy, on time and in budgetTracking email campaign execution progress with the Execution Lead to ensure records are captured within our client’s marketing workflow tool to maintain their high controls standardOptimizing email engagement to improve results and create meaningful touchpoints and elevate the overall customer experience based on results and best practicesWorking across multi-functional teams, such as:Product and Marketing Strategy teamEmail Channel team and OperationsAgencies for creative development and executionMarketing Information Management and channel teams to influence and coordinate targetingQualifications:Proven track record in email marketing with 5-10 years of experience requiredExperience with Sales Force Marketing CloudExperience with Email Results Reporting and AnalysisExperience working in a fast-paced environment, with strong skills in multi-tasking and prioritizationHigh energy, solutions oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlinesTeam player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and prioritiesCreativity and innovation with a focus on constant improvementExcellent written and oral communication skillsHighly proficient with Excel and PowerPoint presentationSpecific experience in financial services including debit or credit marketing and/or agency-side experience is a plusThe target hiring compensation range for this role is $58 to $63 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
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Ensure all your application information is up to date and in order before applying for this opportunity.Serving as the engagement marketing strategist driving best-in-class customer experiences and a successful launch, the following responsibilities are key to the role:Leading the development of engagement marketing emails with internal stakeholdersPartnering with internal execution and channel teams on the implementation of the email marketing plan, including setting personalization and test strategies with the email channel management prior to launchOverseeing email creative development to ensure initiatives are on-strategy, on time and in budgetTracking email campaign execution progress with the Execution Lead to ensure records are captured within our client’s marketing workflow tool to maintain their high controls standardOptimizing email engagement to improve results and create meaningful touchpoints and elevate the overall customer experience based on results and best practicesWorking across multi-functional teams, such as:Product and Marketing Strategy teamEmail Channel team and OperationsAgencies for creative development and executionMarketing Information Management and channel teams to influence and coordinate targetingQualifications:Proven track record in email marketing with 5-10 years of experience requiredExperience with Sales Force Marketing CloudExperience with Email Results Reporting and AnalysisExperience working in a fast-paced environment, with strong skills in multi-tasking and prioritizationHigh energy, solutions oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlinesTeam player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and prioritiesCreativity and innovation with a focus on constant improvementExcellent written and oral communication skillsHighly proficient with Excel and PowerPoint presentationSpecific experience in financial services including debit or credit marketing and/or agency-side experience is a plusThe target hiring compensation range for this role is $58 to $63 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
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