Smith Commerce
SEO Lead/Manager
Smith Commerce, Columbus, Ohio, United States, 43224
SEO Manager
In January 2022, Smith, a global performance commerce agency, acquired Adept, a Columbus, Ohio-based agency best known for maximizing brand growth through digital marketing. Through this acquisition, the agency will deliver on its commitment to relentless optimization across all stages of the customer journey, transforming potential into performance.
The agency exists to be a catalyst for growth. Our purpose has influenced our approach to digital marketing and our ability to drive business value from our efforts. We offer a holistic approach by integrating our team of experts with deep knowledge in each channel.
While some agencies specialize in a certain industry, a marketing channel, or a particular digital tactic - we specialize in growth. Internalizing each business and its goals, we build collaborative relationships with our clients around data-driven marketing that delivers measurable results. It's an approach that enables us to work with growth-minded brands across a variety of verticals - including healthcare, retail, education, finance, construction/engineering, real estate, and professional services.
We are looking for an experienced brand marketer that is both strategically minded as well as execution oriented. This individual will help drive growth through the development of our brand and go to market position, as well as the implementation and management of high impact, lead generation activities. The successful candidate will need strong subject matter expertise in brand and corporate marketing and the B2B market.
Who You Are
The SEO Manager is responsible for holistic SEO account management including strategy, planning, tracking diagnostics, analysis, and optimization. This role is responsible for developing and overseeing the implementation of SEO strategies spanning content, link-winning, reputation management, website improvements, local SEO, and other organic tactics.
What You'll Do
Management of SEO direct reportsSEO Strategy Development & Ongoing Performance Improvement for Primary AccountsOversee SEO strategy for large, complex and high-profile accountsSupport business development, research, and brand strategy initiatives with SEO expertiseSupport for service line evolution and process developmentKey Responsibilities Include
Lead, manage and hold your direct SEO direct reports accountable for their performance and achievement of key accountabilitiesConduct 1:1s, quarterly conversations, and annual reviews with direct report(s)Skills Training of Team - Assist team members with the training of tools, processes, skills, and optimizationsCreate development plans for all assigned direct reports to ensure they have a clear path for development and training planKeep a pulse on morale and satisfaction of direct reportsDevelop organic strategies and roadmaps for primary portfolio that focus on client goals and opportunities.Provide input and oversight into the creation of organic strategies and roadmaps for secondary portfolio (portfolio of direct reports).Provide strategic counsel and recommendations to clients and internal team on opportunities for expansion, new tactics, and strategic shifts.Present findings and optimizations to clients in a clear and easy-to-understand mannerAccurately develop, implement, and manage successful client results, demonstrating revenue/lead goals, efficiency, and volume to ensure high profitability and quality traffic generation.Continually evaluate the effectiveness of performance by performing keyword research, website performance analysis, gap analysis, competitor analysis, comprehensive content and technical audits.Rising client performance issues to SEO Director as needed for primary and secondary portfolio.Ability to provide strategic SEO consulting, roadmap creation, and execution for the largest and most complex SEO clients in Adept's portfolio.Ability to delegate tasks for primary portfolio as needed to ensure direct report(s) maintain(s) a reasonable workload, and so the Manager maintains an ability to provide oversight and strategic leadership.Collaboration with paid media, conversion optimization, content, and other departments to develop holistic strategy recommendations.Assist in assessing and scoping SEO extension and new business opportunitiesProactively bring new opportunities, tools/technologies and insights to SEO Director when they could lead to innovation of the SEO service offeringSupport the creation and maintenance of SEO process documentation and templates.Support the execution of the SEO vision in alignment with the SEO Director, including support for thought leadership and SEO team education & alignment.What We Look For
Experience and desire in people-leadership, including management and training experience in digital marketingExperience managing SEO strategy for large, highly complex websitesAbility to manage and execute SEO strategies across multiple accountsAbility to provide all aspects of SEO execution support, including a mix of hands-on implementation, strategic oversight, and collaboration with client and internal teamsAbility to collaborate alongside developers, copywriters, paid media specialists, and other members of the SEO teamAbility to collaborate with other agency partners and client teamsAbility to make complex SEO concepts understandableInterest in continuing education in digital marketingAbout Adept [a Smith Company]
Founded in 2008, Adept has grown to be a team of 35+ digital marketing specialists with experts in strategy, SEO, paid media, web design & development, conversion optimization, analytics, video production and content development. Adept has been named a Central Ohio Top 10 Agency, according to Columbus Business First, and our growth over the years has earned us a place on The Agency Post's list of fastest-growing companies, three times to the Inc. 5000 List of America's Fast Growing Companies, and four times to Central Ohio's Fast 50. Learn more about Adept at www.adeptmarketing.com.
About Smith
Smith is a performance commerce agency that designs and develops digital solutions, enabling over 500,000 transactions around the globe each day. With over 20 years of commerce expertise and an industry-leading blend of creative, analytical, and technical skills, we create innovative solutions that enhance customer experience, accelerate digital sales and optimize operations. A relentless focus on outcomes guides us as we partner with clients to create commerce experiences that help them thrive in the global economy, driving over $38 billion in revenue each year. Learn more about why Smith is the performance commerce company at www.smithcommerce.com.
We share our mission and values. Together, we can optimize every stage of the customer journey, transforming potential into performance.
What Makes Adept, a Smith Company, Special?
We live and breathe our Core Values:
Do The Right ThingBring Our BestMake a DifferenceAutonomy - Problem solving, leadingConnectivity - Trusted, collaborative, dependableClarity - Empathetic, understanding, concisePragmatism - Data-driven, realistic, results-orientedStorytelling - Engaging, visual, inspiring
One of the top 10 agencies in OhioFast-paced and rapidly growing companyWe work with a variety of clients and brands across multiple industriesWe believe in the work we do - we think of our client's business as our businessCompany recognizes and rewards high performers for their contributionsSmart and talented team who do not settle for mediocrityFreedom to share ideas, implement change, and improve processes- each person has an opportunity to add valueLeadership is easily accessible and really cares about the employees- people are the priorityAble to make an impact on Adept as well as impact our client's businessFlexible work environment - option to work remotely/out-of-stateOpportunities for paid attendance to industry conferences, learning and training of your choosingPaid travel and hotel stays for in-office visitsSummer FridaysA full social committee that coordinates 5K runs, book clubs, Adept Talks, happy hours, meditation groups, and events like Top Golf and Fall festivalsNew office space in January 2020 located between Downtown Columbus and Grandview
Benefits: Medical, dental, vision & pet insurance, 401K, PTO, parental leave, flexible schedules, paid holidays, summer half days, continuing education, volunteer opportunities, team events, in-office snacks.
In January 2022, Smith, a global performance commerce agency, acquired Adept, a Columbus, Ohio-based agency best known for maximizing brand growth through digital marketing. Through this acquisition, the agency will deliver on its commitment to relentless optimization across all stages of the customer journey, transforming potential into performance.
The agency exists to be a catalyst for growth. Our purpose has influenced our approach to digital marketing and our ability to drive business value from our efforts. We offer a holistic approach by integrating our team of experts with deep knowledge in each channel.
While some agencies specialize in a certain industry, a marketing channel, or a particular digital tactic - we specialize in growth. Internalizing each business and its goals, we build collaborative relationships with our clients around data-driven marketing that delivers measurable results. It's an approach that enables us to work with growth-minded brands across a variety of verticals - including healthcare, retail, education, finance, construction/engineering, real estate, and professional services.
We are looking for an experienced brand marketer that is both strategically minded as well as execution oriented. This individual will help drive growth through the development of our brand and go to market position, as well as the implementation and management of high impact, lead generation activities. The successful candidate will need strong subject matter expertise in brand and corporate marketing and the B2B market.
Who You Are
The SEO Manager is responsible for holistic SEO account management including strategy, planning, tracking diagnostics, analysis, and optimization. This role is responsible for developing and overseeing the implementation of SEO strategies spanning content, link-winning, reputation management, website improvements, local SEO, and other organic tactics.
What You'll Do
Management of SEO direct reportsSEO Strategy Development & Ongoing Performance Improvement for Primary AccountsOversee SEO strategy for large, complex and high-profile accountsSupport business development, research, and brand strategy initiatives with SEO expertiseSupport for service line evolution and process developmentKey Responsibilities Include
Lead, manage and hold your direct SEO direct reports accountable for their performance and achievement of key accountabilitiesConduct 1:1s, quarterly conversations, and annual reviews with direct report(s)Skills Training of Team - Assist team members with the training of tools, processes, skills, and optimizationsCreate development plans for all assigned direct reports to ensure they have a clear path for development and training planKeep a pulse on morale and satisfaction of direct reportsDevelop organic strategies and roadmaps for primary portfolio that focus on client goals and opportunities.Provide input and oversight into the creation of organic strategies and roadmaps for secondary portfolio (portfolio of direct reports).Provide strategic counsel and recommendations to clients and internal team on opportunities for expansion, new tactics, and strategic shifts.Present findings and optimizations to clients in a clear and easy-to-understand mannerAccurately develop, implement, and manage successful client results, demonstrating revenue/lead goals, efficiency, and volume to ensure high profitability and quality traffic generation.Continually evaluate the effectiveness of performance by performing keyword research, website performance analysis, gap analysis, competitor analysis, comprehensive content and technical audits.Rising client performance issues to SEO Director as needed for primary and secondary portfolio.Ability to provide strategic SEO consulting, roadmap creation, and execution for the largest and most complex SEO clients in Adept's portfolio.Ability to delegate tasks for primary portfolio as needed to ensure direct report(s) maintain(s) a reasonable workload, and so the Manager maintains an ability to provide oversight and strategic leadership.Collaboration with paid media, conversion optimization, content, and other departments to develop holistic strategy recommendations.Assist in assessing and scoping SEO extension and new business opportunitiesProactively bring new opportunities, tools/technologies and insights to SEO Director when they could lead to innovation of the SEO service offeringSupport the creation and maintenance of SEO process documentation and templates.Support the execution of the SEO vision in alignment with the SEO Director, including support for thought leadership and SEO team education & alignment.What We Look For
Experience and desire in people-leadership, including management and training experience in digital marketingExperience managing SEO strategy for large, highly complex websitesAbility to manage and execute SEO strategies across multiple accountsAbility to provide all aspects of SEO execution support, including a mix of hands-on implementation, strategic oversight, and collaboration with client and internal teamsAbility to collaborate alongside developers, copywriters, paid media specialists, and other members of the SEO teamAbility to collaborate with other agency partners and client teamsAbility to make complex SEO concepts understandableInterest in continuing education in digital marketingAbout Adept [a Smith Company]
Founded in 2008, Adept has grown to be a team of 35+ digital marketing specialists with experts in strategy, SEO, paid media, web design & development, conversion optimization, analytics, video production and content development. Adept has been named a Central Ohio Top 10 Agency, according to Columbus Business First, and our growth over the years has earned us a place on The Agency Post's list of fastest-growing companies, three times to the Inc. 5000 List of America's Fast Growing Companies, and four times to Central Ohio's Fast 50. Learn more about Adept at www.adeptmarketing.com.
About Smith
Smith is a performance commerce agency that designs and develops digital solutions, enabling over 500,000 transactions around the globe each day. With over 20 years of commerce expertise and an industry-leading blend of creative, analytical, and technical skills, we create innovative solutions that enhance customer experience, accelerate digital sales and optimize operations. A relentless focus on outcomes guides us as we partner with clients to create commerce experiences that help them thrive in the global economy, driving over $38 billion in revenue each year. Learn more about why Smith is the performance commerce company at www.smithcommerce.com.
We share our mission and values. Together, we can optimize every stage of the customer journey, transforming potential into performance.
What Makes Adept, a Smith Company, Special?
We live and breathe our Core Values:
Do The Right ThingBring Our BestMake a DifferenceAutonomy - Problem solving, leadingConnectivity - Trusted, collaborative, dependableClarity - Empathetic, understanding, concisePragmatism - Data-driven, realistic, results-orientedStorytelling - Engaging, visual, inspiring
One of the top 10 agencies in OhioFast-paced and rapidly growing companyWe work with a variety of clients and brands across multiple industriesWe believe in the work we do - we think of our client's business as our businessCompany recognizes and rewards high performers for their contributionsSmart and talented team who do not settle for mediocrityFreedom to share ideas, implement change, and improve processes- each person has an opportunity to add valueLeadership is easily accessible and really cares about the employees- people are the priorityAble to make an impact on Adept as well as impact our client's businessFlexible work environment - option to work remotely/out-of-stateOpportunities for paid attendance to industry conferences, learning and training of your choosingPaid travel and hotel stays for in-office visitsSummer FridaysA full social committee that coordinates 5K runs, book clubs, Adept Talks, happy hours, meditation groups, and events like Top Golf and Fall festivalsNew office space in January 2020 located between Downtown Columbus and Grandview
Benefits: Medical, dental, vision & pet insurance, 401K, PTO, parental leave, flexible schedules, paid holidays, summer half days, continuing education, volunteer opportunities, team events, in-office snacks.