Verizon
Product Marketing Associate Director
Verizon, Virginia Beach, Virginia, United States, 23464
The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.When you join VerizonYou want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.
What you’ll be doing...
You'll be managing a team of tenured professionals responsible for the marketing strategy, design, and execution plan to grow Verizon Business Group's rich portfolio of Advanced Communications, Contact Center, UCC and over the top voice & collaboration products and solutions. These products and services are sold across Business Markets, Global Enterprise, and Public Sector with specialist teams including Consulting Services, Connected Experience Specialist, and Solution Architects.
You will lead your team by leveraging market data and insights, Verizon base customer and prospect analytics, customer persona types and other information to develop the appropriate launch strategy for new products and growth/nurture strategies for existing products. You will also serve as the product and portfolio CMO working with the product management organization in the development of the product/portfolio business case, product success key performance indicators (KPIs) and objectives and key results (OKRs). The team under your direction will be responsible in partnership and collaboration with product, segment marketing, sales, and solutions architects to develop product/portfolio value proposition, customer outcome/benefits, VBG’s market differentiation, and the channel and digital activation strategy.
What we’re looking for...
You are highly collaborative, innovative, a strategic thinker, with an execution focus that understands what motivates your direct reports and other partners, how to appropriately 'pitch' value to partners, how to establish and grow a partner ecosystem and marketplace. You will be the product marketing leader at Verizon’s Advanced Communication solutions. This position mandates strong leadership traits required to not only manage your team, but to also manage senior leaders at Verizon. This position requires a leader that can be effective in a matrix environment.
You’ll need to have:
Eight or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Experience leading manager/director of a mid-size team.
Development of B2B marketing programs.
Experience with Product Marketing and/or value proposition creation.
Experience with product placement strategy and/or sales enablement creation and execution.
Even better if you have one or more of the following:
A Master’s degree.
Prior experience in building partner ecosystem marketing programs.
Market Research Analysis experience.
Prior experience in thought leadership, demand generation, campaigns, and innovative sales enablement tactics.
Strategic consulting with a business development and marketing focus.
Strong project management, analytical, problem-solving, interpersonal, communication, negotiating, and relationship-building skills.
UCC, Contact Center, Mobility and/or advanced communication product experience.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.
Where you’ll be workingIn this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.
Scheduled Weekly Hours40
Equal Employment OpportunityWe’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $120,000.00 and $244,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.
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What you’ll be doing...
You'll be managing a team of tenured professionals responsible for the marketing strategy, design, and execution plan to grow Verizon Business Group's rich portfolio of Advanced Communications, Contact Center, UCC and over the top voice & collaboration products and solutions. These products and services are sold across Business Markets, Global Enterprise, and Public Sector with specialist teams including Consulting Services, Connected Experience Specialist, and Solution Architects.
You will lead your team by leveraging market data and insights, Verizon base customer and prospect analytics, customer persona types and other information to develop the appropriate launch strategy for new products and growth/nurture strategies for existing products. You will also serve as the product and portfolio CMO working with the product management organization in the development of the product/portfolio business case, product success key performance indicators (KPIs) and objectives and key results (OKRs). The team under your direction will be responsible in partnership and collaboration with product, segment marketing, sales, and solutions architects to develop product/portfolio value proposition, customer outcome/benefits, VBG’s market differentiation, and the channel and digital activation strategy.
What we’re looking for...
You are highly collaborative, innovative, a strategic thinker, with an execution focus that understands what motivates your direct reports and other partners, how to appropriately 'pitch' value to partners, how to establish and grow a partner ecosystem and marketplace. You will be the product marketing leader at Verizon’s Advanced Communication solutions. This position mandates strong leadership traits required to not only manage your team, but to also manage senior leaders at Verizon. This position requires a leader that can be effective in a matrix environment.
You’ll need to have:
Eight or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Experience leading manager/director of a mid-size team.
Development of B2B marketing programs.
Experience with Product Marketing and/or value proposition creation.
Experience with product placement strategy and/or sales enablement creation and execution.
Even better if you have one or more of the following:
A Master’s degree.
Prior experience in building partner ecosystem marketing programs.
Market Research Analysis experience.
Prior experience in thought leadership, demand generation, campaigns, and innovative sales enablement tactics.
Strategic consulting with a business development and marketing focus.
Strong project management, analytical, problem-solving, interpersonal, communication, negotiating, and relationship-building skills.
UCC, Contact Center, Mobility and/or advanced communication product experience.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.
Where you’ll be workingIn this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.
Scheduled Weekly Hours40
Equal Employment OpportunityWe’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $120,000.00 and $244,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.
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