Raisin GmbH
Head of Content Marketing (m/f/d) – Marketing
Raisin GmbH, Manchester, New York, United States, 14504
Your growth is our growth. Our success is your success.
Considering applying for this job Do not delay, scroll down and make your application as soon as possible to avoid missing out.About RaisinTeam The Marketing Team is responsible for customer acquisition and retention for all of Raisin’s international savings and investments platforms. It focuses on understanding the journey of (potential) customers and optimizing the customer experience across all touch points.
The Head of Content is responsible for overseeing all content creation and strategy across the company, particularly in editorial finance content, advertising copy, and UX copywriting. This role requires a strategic thinker with a deep understanding of financial topics, a strong background in content marketing, and the ability to lead and inspire a team of writers and editors. They will ensure that all content aligns with the company's brand tone of voice, meets business goals, and engages target audiences across all platforms.This role is fundamental to help scale our business effectively and efficiently, driving engagement of prospects and existing customers. It will report directly to the CMO and lead an already strong team with the perspective to grow it further.
Your Responsibilities
Content Strategy & PlanningDevelop and implement a comprehensive content strategy across the complete customer lifecycle that aligns with business objectives and enhances the company's brand perception.Lead the creation of editorial finance content, ensuring accuracy, relevance, and compliance.Collaborate with other marketing teams to create compelling advertising copy that drives customer acquisition and engagement.Oversee UX copywriting efforts, ensuring that all digital interfaces offer a seamless and intuitive user experience.Editorial Finance ContentLead a team of content managers and editors to produce high-quality content, including static content, articles, reports, and newsletters.Use various content formats to convey messages, including copy, infographics, illustrations, and videos.Ensure content is informative, engaging, and tailored for affluent and educated B2C audiences.Stay updated on industry trends, financial regulations, and economic news to ensure content remains current and authoritative.Manage the editorial calendar, balancing short-term needs with long-term content projects.Advertising CopyDevelop and refine messaging for advertising campaigns across various channels, including digital, print, and social media.Work closely with the design and marketing teams to ensure copy and visuals align, creating cohesive and effective campaigns.Ensure all advertising copy adheres to brand guidelines and compliance requirements.UX CopywritingOversee the creation of clear, concise, and user-friendly copy for websites, apps, and other digital products.Collaborate with product managers, UX designers, and developers to ensure copy enhances the overall user experience and drives desired actions.Ensure maintenance of a consistent tone of voice across all digital touch points.Content Performance & OptimizationLeverage AI to increase productivity and quality.Use analytics tools to measure the effectiveness of content across different platforms.Regularly review content performance metrics, making data-driven decisions to optimize content strategy.Report on content performance, highlighting successes, challenges, and opportunities for improvement.Team Leadership & DevelopmentRecruit, train, and manage a diverse team of content managers, editors, and copywriters.Establish state-of-the-art workflows, benefiting from AI.Provide ongoing mentorship and professional development opportunities to help team members grow their skills.Foster a collaborative and creative work environment, encouraging innovation and the sharing of ideas.Set and monitor team performance goals, ensuring that content projects are delivered on time and with quality.
Your Profile
Bachelor's degree in Communications, Journalism, or a related field; a Master's degree is a plus.7+ years of experience in content creation, with a significant focus on editorial finance content.Proven track record of developing and executing successful content strategies in a digital corporate or agency environment.Experience leading and developing a team of content professionals.Strong understanding of financial products, services, and regulations.Embrace opportunities made available by Gen-AI and implement AI-supported workflows for productivity and quality.Exceptional writing, editing, and proofreading skills, with a keen eye for detail.Strong project management skills, with the ability to juggle multiple priorities and deadlines.Proficiency in content management systems (CMS), SEO, and analytics tools.Excellent interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and advanced skills in stakeholder management.Creative thinker with the ability to innovate and adapt in a fast-paced environment.
Our Benefits At Raisin, we care about each other and prioritize fostering an open and caring environment in which everyone feels welcome and comfortable. Our culture is driven by our ambitious team, which connects more than 40 different nationalities.
You'll find us in our modern and open office in the trendy Kreuzberg district with a view of the Spree River, ideally connected to public transportation and surrounded by various restaurants and shopping opportunities.
As part of our team, you will benefit from:Employee Development Budget of €2,000 and four full training days per year.Access to Babbel for continuous language learning.Snacks, daily fresh fruit, and drinks provided at the office.Flexible working hours, home office, and 28 vacation days.Enjoy more than 50+ different sports with Urban Sports Club: We subsidize your membership by more than €20 per month.With JobRad, lease the bike of your choice and enjoy tax savings; Raisin covers your monthly insurance costs.A company pension scheme (Betriebliche Altersvorsorge), which we support with 20%.If you are moving from another country or city to join us, we will support your relocation.
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Considering applying for this job Do not delay, scroll down and make your application as soon as possible to avoid missing out.About RaisinTeam The Marketing Team is responsible for customer acquisition and retention for all of Raisin’s international savings and investments platforms. It focuses on understanding the journey of (potential) customers and optimizing the customer experience across all touch points.
The Head of Content is responsible for overseeing all content creation and strategy across the company, particularly in editorial finance content, advertising copy, and UX copywriting. This role requires a strategic thinker with a deep understanding of financial topics, a strong background in content marketing, and the ability to lead and inspire a team of writers and editors. They will ensure that all content aligns with the company's brand tone of voice, meets business goals, and engages target audiences across all platforms.This role is fundamental to help scale our business effectively and efficiently, driving engagement of prospects and existing customers. It will report directly to the CMO and lead an already strong team with the perspective to grow it further.
Your Responsibilities
Content Strategy & PlanningDevelop and implement a comprehensive content strategy across the complete customer lifecycle that aligns with business objectives and enhances the company's brand perception.Lead the creation of editorial finance content, ensuring accuracy, relevance, and compliance.Collaborate with other marketing teams to create compelling advertising copy that drives customer acquisition and engagement.Oversee UX copywriting efforts, ensuring that all digital interfaces offer a seamless and intuitive user experience.Editorial Finance ContentLead a team of content managers and editors to produce high-quality content, including static content, articles, reports, and newsletters.Use various content formats to convey messages, including copy, infographics, illustrations, and videos.Ensure content is informative, engaging, and tailored for affluent and educated B2C audiences.Stay updated on industry trends, financial regulations, and economic news to ensure content remains current and authoritative.Manage the editorial calendar, balancing short-term needs with long-term content projects.Advertising CopyDevelop and refine messaging for advertising campaigns across various channels, including digital, print, and social media.Work closely with the design and marketing teams to ensure copy and visuals align, creating cohesive and effective campaigns.Ensure all advertising copy adheres to brand guidelines and compliance requirements.UX CopywritingOversee the creation of clear, concise, and user-friendly copy for websites, apps, and other digital products.Collaborate with product managers, UX designers, and developers to ensure copy enhances the overall user experience and drives desired actions.Ensure maintenance of a consistent tone of voice across all digital touch points.Content Performance & OptimizationLeverage AI to increase productivity and quality.Use analytics tools to measure the effectiveness of content across different platforms.Regularly review content performance metrics, making data-driven decisions to optimize content strategy.Report on content performance, highlighting successes, challenges, and opportunities for improvement.Team Leadership & DevelopmentRecruit, train, and manage a diverse team of content managers, editors, and copywriters.Establish state-of-the-art workflows, benefiting from AI.Provide ongoing mentorship and professional development opportunities to help team members grow their skills.Foster a collaborative and creative work environment, encouraging innovation and the sharing of ideas.Set and monitor team performance goals, ensuring that content projects are delivered on time and with quality.
Your Profile
Bachelor's degree in Communications, Journalism, or a related field; a Master's degree is a plus.7+ years of experience in content creation, with a significant focus on editorial finance content.Proven track record of developing and executing successful content strategies in a digital corporate or agency environment.Experience leading and developing a team of content professionals.Strong understanding of financial products, services, and regulations.Embrace opportunities made available by Gen-AI and implement AI-supported workflows for productivity and quality.Exceptional writing, editing, and proofreading skills, with a keen eye for detail.Strong project management skills, with the ability to juggle multiple priorities and deadlines.Proficiency in content management systems (CMS), SEO, and analytics tools.Excellent interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and advanced skills in stakeholder management.Creative thinker with the ability to innovate and adapt in a fast-paced environment.
Our Benefits At Raisin, we care about each other and prioritize fostering an open and caring environment in which everyone feels welcome and comfortable. Our culture is driven by our ambitious team, which connects more than 40 different nationalities.
You'll find us in our modern and open office in the trendy Kreuzberg district with a view of the Spree River, ideally connected to public transportation and surrounded by various restaurants and shopping opportunities.
As part of our team, you will benefit from:Employee Development Budget of €2,000 and four full training days per year.Access to Babbel for continuous language learning.Snacks, daily fresh fruit, and drinks provided at the office.Flexible working hours, home office, and 28 vacation days.Enjoy more than 50+ different sports with Urban Sports Club: We subsidize your membership by more than €20 per month.With JobRad, lease the bike of your choice and enjoy tax savings; Raisin covers your monthly insurance costs.A company pension scheme (Betriebliche Altersvorsorge), which we support with 20%.If you are moving from another country or city to join us, we will support your relocation.
#J-18808-Ljbffr