Digital Advertising Specialist Job at Team Velocity in Herndon

As a Digital Advertising Specialist, you will be responsible for troubleshooting and optimizing a portfolio of paid media accounts across various channels. Your expertise will be crucial in diagnosing performance issues, implementing corrective actions, and ensuring the efficiency of our clients' campaigns.

This is a full-time, remote, salaried position headquartered in Herndon, VA. Candidate must reside in the Continental U.S., eastern and central time zones preferred.

Key Responsibilities:

• Manage and troubleshoot a portfolio of paid media accounts across various platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
• Diagnose and resolve performance issues in campaigns, identifying root causes and implementing effective solutions
• Conduct thorough keyword research and competitive analysis to inform campaign strategies and address performance gaps
• Continuously monitor and analyze campaign performance across the portfolio, providing actionable insights and recommendations
• Implement strategies to improve key performance indicators (KPIs) such as CTR, CPC, CPA, and ROI for each account
• Manage and allocate budgets effectively across the portfolio, ensuring maximum efficiency and impact for each account
• Stay up-to-date with the latest trends, tools, and best practices in paid media and digital marketing
• Create and present detailed reports on campaign performance to stakeholders and clients, highlighting troubleshooting efforts and outcomes
• Mentor and provide guidance to junior team members, focusing on best practices for account optimization and troubleshooting

Qualifications:

• Bachelor’s degree in marketing, advertising, business, or a related field
• 3+ years of experience in paid media optimization, preferably managing multiple accounts in a fast-paced, high-growth environment
• Proven track record of diagnosing and resolving performance issues in paid media campaigns across a portfolio of accounts
• Strong analytical skills with the ability to interpret data and make data-driven decisions for multiple clients
• Proficiency in using paid media platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising
• Experience with marketing automation tools and CRM systems (e.g., HubSpot, Salesforce)
• Excellent communication and presentation skills, with the ability to convey complex information to diverse stakeholders
• Ability to work independently and collaboratively in a team environment
• Certification in Google Ads, Microsoft Ads, Google Tag Manager

Preferred Skills:

• Experience with A/B testing and conversion rate optimization (CRO) across multiple accounts
• Familiarity with web analytics tools (e.g., Google Analytics, Adobe Analytics)
• Strong project management skills with the ability to manage multiple campaigns and accounts simultaneously
• Creative mindset with the ability to generate innovative ideas for campaigns tailored to different clients
• Knowledge of SEO and how it integrates with paid media efforts

Compensation
Competitive compensation will be commensurate with experience. Participation in company benefit offerings include medical, dental, vision, 401(k)/matching, paid vacation, wellness, and more. This is a full-time, salaried, remote position. Employee must be located within the Continental U.S., Eastern or Central time zone highly preferred, but all are welcome to apply.

Next Steps
If you are interested in this position and believe your experience is a perfect fit, please COMPLETE the online application. Please be sure to include a current resume along with your contact information. Incomplete submissions will not be considered. No phone calls please.

ABOUT TEAM VELOCITY
Team Velocity is a full-service marketing agency serving the automotive industry, providing fully integrated marketing solutions to OEMs and dealerships nationwide. We are revolutionizing the automotive industry with cutting-edge technology to help dealers sell and service more cars. Made by dealers for dealers, Team Velocity’s proprietary technology platform Apollo® analyzes consumer behavior to predict who will buy, what they will buy, and when they are ready to service. Apollo automates the entire communication process by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI, and lifetime revenue.

Our vision is to serve our clients with a single technology platform that empowers them to execute intelligent marketing across every online and offline channel. We aim to deliver a frictionless consumer experience, from the initial engagement to a final transaction.

Our team members are hard-working and driven to achieve success for our clients and our unique culture promotes creativity, camaraderie, and success.