KFC Corporation
Director, Marketing Technology COE Yum! Digital & Technology
KFC Corporation, Rock Island, Illinois, United States, 61201
Our story might surprise you. We’re the world’s largest restaurant company—encompassing KFC, Pizza Hut, Taco Bell and Habit Burger & Grill —but there’s a lot more going on behind the scenes than just frying chicken, baking pizzas, and serving up tacos. We put this delicious food in the hands of customers through apps, websites, kiosks, POS, and other digital dining experiences – and we are ramping up our investment in the world of AI driven marketing transformation. We have a world-class Digital & Technology team to help Yum! Brands deliver the next generation of MarTech (Marketing Technology) to 60,000 restaurants in more than 155 countries. That’s a huge responsibility, which is why we’re on a mission to find the most fearless leader who brings Marketing and Technology together to build out our MarTech function within Yum!.
Is this the role you are looking for If so read on for more details, and make sure to apply today.Position Overview : The Director, Marketing Technology COE will lead a cross-brand squad building the foundational development of advanced marketing technology solutions across Yum’s global footprint. This work will be the foundation to AI-Driven Marketing. This role is responsible for aligning brand technical and marketing teams and aiding them in their journeys toward core foundational market persona based Martech stacks, driving the acceleration of customer data platforms, CRM, loyalty and personalization, ensuring that the right Martech platforms and programs are identified, implemented, and optimized to deliver immediate and sustained commercial impact.This role will play a pivotal role in transforming Yum's Martech landscape by driving platform standardization, overseeing vendor relationships, and ensuring that performance marketing capabilities are aligned with Yum’s growth strategy.Key Responsibilities :Lead MarTech Platform and Program Strategy :
Define cross-brand Martech platform standards, ensuring consistency and scalability across diverse markets.Develop and implement comprehensive marketing solutions that enhance performance marketing capabilities, driving significant sales growth across brands and regions.Identify and select Martech platforms that meet the needs of both advanced and growth markets, balancing capability and cost-effectiveness.
Vendor Management :
Identify, negotiate, and manage relationships with preferred Martech platform and program vendors, leveraging Yum’s global scale for lower costs and consistent pricing.Manage service-level agreements, ensuring platforms and programs deliver on their commercial promises and commitments.Consolidate duplicative vendor instances to improve efficiency and reduce costs.
Martech Program Implementation :
Oversee the future strategy of implementation programs (e.g., CRM journeys, upsells in e-commerce) that drive sales growth in participating markets.Source and manage relationships with implementation partners, making the adoption of Martech solutions seamless for markets regardless of internal resourcing.Map best practices to guide markets in optimizing Martech investments for further commercial success.
Cross-Brand Consultative Leadership :
Act as a trusted advisor to brand Leadership Teams (Brand CMOs, CDTOs, Martech Leads) to expedite the adoption and implementation of AI-driven marketing solutions.Provide consultative support to ensure performance and brand-building efforts are aligned, creating a sustainable growth flywheel.Lead stakeholder engagements to ensure alignment with key cross-functional teams, including Ecommerce, Data, and Global Procurement.Collaborate with data platform experts to draft technical standards and serve as the primary liaison to Yum product teams, ensuring seamless integration between Martech platforms and key surfaces (e.g., Ecommerce, Kiosks, Digital Menu Boards).
Qualifications :10+ years of experience in Marketing Technology leadership, with expertise in both platforms (CRM systems, customer communication systems) and programs (CRM journeys, upsells, data tagging).Bachelor’s degree in Computer Science, Marketing, Business, or related field. Master’s degree preferred.Proven ability to manage large-scale vendor relationships and contracts, with a focus on cost efficiency and service delivery.Experience working with diverse decentralized brand + market combinations. This includes large, mature regions to growth markets, and the ability to tailor solutions accordingly.Demonstrated ability to drive cross-functional collaboration and manage stakeholders at all levels.Strong vision and communication skills to inspire and lead marketing transformation efforts.A few of our perks:4 weeks of vacation PLUS holidays5 sick days2 paid volunteer days401k matchingMedical, dental, visionLife insuranceHalf day FridaysGenerous parental leaveA world-famous recognition cultureJoin us in shaping the future of MarTech in the restaurant industry and make a significant impact on how millions of customers interact with our beloved brands worldwide.Salary Range: $155,700 to $201,630 annually + bonus eligibility.
This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.Benefits: Employees (and their eligible family members) may enroll in the following types of insurance coverage: medical, dental, vision, legal, and accidental death and dismemberment, as well as FSA/HSA (depending on enrolled medical plan). Yum! also provides short-term disability, long-term disability, and life insurance. Employees may enroll in our 401(k) plan. Yum! provides 4 weeks of vacation, paid sick leave, 10 paid holidays, a floating day off and 2 paid days for volunteer time each calendar year.
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Is this the role you are looking for If so read on for more details, and make sure to apply today.Position Overview : The Director, Marketing Technology COE will lead a cross-brand squad building the foundational development of advanced marketing technology solutions across Yum’s global footprint. This work will be the foundation to AI-Driven Marketing. This role is responsible for aligning brand technical and marketing teams and aiding them in their journeys toward core foundational market persona based Martech stacks, driving the acceleration of customer data platforms, CRM, loyalty and personalization, ensuring that the right Martech platforms and programs are identified, implemented, and optimized to deliver immediate and sustained commercial impact.This role will play a pivotal role in transforming Yum's Martech landscape by driving platform standardization, overseeing vendor relationships, and ensuring that performance marketing capabilities are aligned with Yum’s growth strategy.Key Responsibilities :Lead MarTech Platform and Program Strategy :
Define cross-brand Martech platform standards, ensuring consistency and scalability across diverse markets.Develop and implement comprehensive marketing solutions that enhance performance marketing capabilities, driving significant sales growth across brands and regions.Identify and select Martech platforms that meet the needs of both advanced and growth markets, balancing capability and cost-effectiveness.
Vendor Management :
Identify, negotiate, and manage relationships with preferred Martech platform and program vendors, leveraging Yum’s global scale for lower costs and consistent pricing.Manage service-level agreements, ensuring platforms and programs deliver on their commercial promises and commitments.Consolidate duplicative vendor instances to improve efficiency and reduce costs.
Martech Program Implementation :
Oversee the future strategy of implementation programs (e.g., CRM journeys, upsells in e-commerce) that drive sales growth in participating markets.Source and manage relationships with implementation partners, making the adoption of Martech solutions seamless for markets regardless of internal resourcing.Map best practices to guide markets in optimizing Martech investments for further commercial success.
Cross-Brand Consultative Leadership :
Act as a trusted advisor to brand Leadership Teams (Brand CMOs, CDTOs, Martech Leads) to expedite the adoption and implementation of AI-driven marketing solutions.Provide consultative support to ensure performance and brand-building efforts are aligned, creating a sustainable growth flywheel.Lead stakeholder engagements to ensure alignment with key cross-functional teams, including Ecommerce, Data, and Global Procurement.Collaborate with data platform experts to draft technical standards and serve as the primary liaison to Yum product teams, ensuring seamless integration between Martech platforms and key surfaces (e.g., Ecommerce, Kiosks, Digital Menu Boards).
Qualifications :10+ years of experience in Marketing Technology leadership, with expertise in both platforms (CRM systems, customer communication systems) and programs (CRM journeys, upsells, data tagging).Bachelor’s degree in Computer Science, Marketing, Business, or related field. Master’s degree preferred.Proven ability to manage large-scale vendor relationships and contracts, with a focus on cost efficiency and service delivery.Experience working with diverse decentralized brand + market combinations. This includes large, mature regions to growth markets, and the ability to tailor solutions accordingly.Demonstrated ability to drive cross-functional collaboration and manage stakeholders at all levels.Strong vision and communication skills to inspire and lead marketing transformation efforts.A few of our perks:4 weeks of vacation PLUS holidays5 sick days2 paid volunteer days401k matchingMedical, dental, visionLife insuranceHalf day FridaysGenerous parental leaveA world-famous recognition cultureJoin us in shaping the future of MarTech in the restaurant industry and make a significant impact on how millions of customers interact with our beloved brands worldwide.Salary Range: $155,700 to $201,630 annually + bonus eligibility.
This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.Benefits: Employees (and their eligible family members) may enroll in the following types of insurance coverage: medical, dental, vision, legal, and accidental death and dismemberment, as well as FSA/HSA (depending on enrolled medical plan). Yum! also provides short-term disability, long-term disability, and life insurance. Employees may enroll in our 401(k) plan. Yum! provides 4 weeks of vacation, paid sick leave, 10 paid holidays, a floating day off and 2 paid days for volunteer time each calendar year.
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