University of Rochester
Brand Marketing, Associate Director
University of Rochester, Rochester, New York, United States, 14624
Find out more about this role by reading the information below, then apply to be considered.Opening
Full Time 40 hours Range URG 115 Ofc University Mkting & Comms
Responsibilities
GENERAL PURPOSE:
Reporting to the Director, Brand Marketing, this position provides leadership, support, guidance and strategic oversight for the University’s brand and brand advertising efforts. Leads efforts to launch targeted advertising campaigns to help drive positive perceptions with key external audiences. Works in partnership with the Director to manage the development and implementation of a comprehensive enterprise brand marketing strategy that promotes the mission, vision, and services of the University. This role proactively identifies areas for greater coordination as well as partners with stakeholders throughout the University when tailored analysis and guidance is required. Leads the development of and assists with the rollout of a subset of enterprise-level, overarching marketing and advertising campaigns and materials.
A problem-solver, strategic-thinker and leader who translates big-picture marketing vision to implementable operational plans, and a dot-connector who understands how our marketing efforts work together to build our brand, this role ensures projects stay on-time and on-budget while managing relationships and mobilizing resources to meet goals. Provides counsel and recommendations to the AVP Marketing and Director of Brand Marketing as needed.
RESPONSIBILITIES:
Assists the Director of Brand Marketing to establish and launch an overall ‘One University’ brand strategy, including defining the brand's positioning, architecture, values and messaging platform. Ensures all marketing materials and communications accurately represent the brand's values, tone, voice and look/feel.
Leads the development of targeted national and global rankings marketing campaigns in alignment with overall brand strategy. Drives the development and execution of these targeted campaigns (paid and organic) and initiatives to help raise global, national, and local awareness, position understanding and positive perceptions of the University of Rochester.
Leads efforts around brand aligned research storytelling working closely with the Office of Research and Content teams. Responsible for research idea sourcing, ideation, and partnering with writers on pitching and content creation.
Leads efforts around the development of key signature marketing materials that further tell the ‘One University’ story. Cultivates positive relationships with key stakeholders with the University Marketing and Communications team and partner groups within the schools/units.
Monitors and analyzes peers and industry standards to provide guidance for latest brand resource tools, trends and opportunities. Completes audits or assessments as requested to inform efficient decision making and scalable guidance.
Consults with freelancers and agency partners, enlisted by our university colleagues, to ensure brand alignment.
Co-leads efforts to provide input into the University’s global social media program and enrollment marketing initiatives to ensure coordination and brand alignment.
Other duties as assigned.
QUALIFICATIONS:
Bachelor's degree in Communications, Marketing, Business Administration or related field required;
Masters degree preferred.
7 years of relevant and progressive experience required.
3 years of supervisory experience preferred;
Or equivalent combination of education and experience required.
Experience working in marketing, advertising, marketing research, or analytics preferred.
Experience working in or with higher education with a focus on brand, marketing strategy, enrollment marketing, or communications preferred.
Strong interpersonal, oral and written communications skills required.
Ability to interface effectively with leaders and staff at all levels, including internal and external customers required.
Ability to lead teams, vendors and consultants. Ability to influence others and decisions preferred.
Experience with paid marketing and digital advertising campaigns preferred.
Ability to gather, analyze and provide data and market intelligence required.
Ability to manage stressful situations in a solution-oriented way required.
Excellent organizational skills with strong attention to detail and follow up required.
Ability to oversee and execute multiple projects simultaneously while working effectively under pressure required.
Demonstrated proficiency in writing and editing content required.
The University of Rochester is committed to fostering, cultivating, and preserving a culture of equity, diversity, and inclusion. In support of our values, the University is committed to not discriminating on the basis of any status protected by law.
How To Apply
All applicants must apply online.
EOE Minorities/Females/Protected Veterans/Disabled
Pay Range
Pay Range: $96,860 - $145,290 Annually
The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job's compensation range.
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Full Time 40 hours Range URG 115 Ofc University Mkting & Comms
Responsibilities
GENERAL PURPOSE:
Reporting to the Director, Brand Marketing, this position provides leadership, support, guidance and strategic oversight for the University’s brand and brand advertising efforts. Leads efforts to launch targeted advertising campaigns to help drive positive perceptions with key external audiences. Works in partnership with the Director to manage the development and implementation of a comprehensive enterprise brand marketing strategy that promotes the mission, vision, and services of the University. This role proactively identifies areas for greater coordination as well as partners with stakeholders throughout the University when tailored analysis and guidance is required. Leads the development of and assists with the rollout of a subset of enterprise-level, overarching marketing and advertising campaigns and materials.
A problem-solver, strategic-thinker and leader who translates big-picture marketing vision to implementable operational plans, and a dot-connector who understands how our marketing efforts work together to build our brand, this role ensures projects stay on-time and on-budget while managing relationships and mobilizing resources to meet goals. Provides counsel and recommendations to the AVP Marketing and Director of Brand Marketing as needed.
RESPONSIBILITIES:
Assists the Director of Brand Marketing to establish and launch an overall ‘One University’ brand strategy, including defining the brand's positioning, architecture, values and messaging platform. Ensures all marketing materials and communications accurately represent the brand's values, tone, voice and look/feel.
Leads the development of targeted national and global rankings marketing campaigns in alignment with overall brand strategy. Drives the development and execution of these targeted campaigns (paid and organic) and initiatives to help raise global, national, and local awareness, position understanding and positive perceptions of the University of Rochester.
Leads efforts around brand aligned research storytelling working closely with the Office of Research and Content teams. Responsible for research idea sourcing, ideation, and partnering with writers on pitching and content creation.
Leads efforts around the development of key signature marketing materials that further tell the ‘One University’ story. Cultivates positive relationships with key stakeholders with the University Marketing and Communications team and partner groups within the schools/units.
Monitors and analyzes peers and industry standards to provide guidance for latest brand resource tools, trends and opportunities. Completes audits or assessments as requested to inform efficient decision making and scalable guidance.
Consults with freelancers and agency partners, enlisted by our university colleagues, to ensure brand alignment.
Co-leads efforts to provide input into the University’s global social media program and enrollment marketing initiatives to ensure coordination and brand alignment.
Other duties as assigned.
QUALIFICATIONS:
Bachelor's degree in Communications, Marketing, Business Administration or related field required;
Masters degree preferred.
7 years of relevant and progressive experience required.
3 years of supervisory experience preferred;
Or equivalent combination of education and experience required.
Experience working in marketing, advertising, marketing research, or analytics preferred.
Experience working in or with higher education with a focus on brand, marketing strategy, enrollment marketing, or communications preferred.
Strong interpersonal, oral and written communications skills required.
Ability to interface effectively with leaders and staff at all levels, including internal and external customers required.
Ability to lead teams, vendors and consultants. Ability to influence others and decisions preferred.
Experience with paid marketing and digital advertising campaigns preferred.
Ability to gather, analyze and provide data and market intelligence required.
Ability to manage stressful situations in a solution-oriented way required.
Excellent organizational skills with strong attention to detail and follow up required.
Ability to oversee and execute multiple projects simultaneously while working effectively under pressure required.
Demonstrated proficiency in writing and editing content required.
The University of Rochester is committed to fostering, cultivating, and preserving a culture of equity, diversity, and inclusion. In support of our values, the University is committed to not discriminating on the basis of any status protected by law.
How To Apply
All applicants must apply online.
EOE Minorities/Females/Protected Veterans/Disabled
Pay Range
Pay Range: $96,860 - $145,290 Annually
The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job's compensation range.
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