Social Media Director

We are seeking a creative Social Media Director to lead social media strategy and execution for our beauty, jewelry, makeup, and wellness brand. The role focuses on increasing brand awareness, driving engagement, and building a loyal customer base through innovative campaigns. This person will manage a team of 5 and present the strategies to C-level executives in a professional manner.

Responsibilities:

• Develop Social Media Strategy: Create and implement social media strategies across platforms (Instagram, TikTok, Meta, Facebook, X, and more ) both Organic and paid.
• Content Oversight: Manage the creation and strategy of engaging, visually appealing content.
• Community Engagement: Foster a strong online community and interact with followers.
• Campaigns: Plan and execute social media campaigns aligned with product launches and promotions.
• Analyze & Report: Track performance metrics and adjust strategies to optimize results.
• Influencer Partnerships: Build relationships with influencers and brand ambassadors.
• Trendspotting: Stay updated on beauty and digital trends to keep the brand innovative.
• Team Leadership: Manage the social media team and collaborate across departments.

Qualifications:

• 5+ Years of experience as a social media director
• Proven experience in social media within beauty, wellness, or related fields.
• Strong knowledge of social media platforms, trends, and content creation tools.
• Leadership skills and a data-driven mindset.