Sinclair Broadcast Group
Marketing Sales Manager
Sinclair Broadcast Group, Medford, Oregon, United States, 97504
POSITION SUMMARY
We are looking for a Marketing Sales Manager who will provide leadership by executing sales strategies and plans to achieve local sales goals, developing and supporting a successful cross-platform sales and marketing team to effectively deliver results, building and maintaining client relationships and managing sales operations.
PRIMARY RESPONSIBILITIES
Lead client development activities and retention efforts to increase net promoter score and promote Sinclair as the partner of choice in the community for all local marketing needs.
Deliver weekly revenue forecasts for digital and broadcast for current month +2 and be within +/- 2% in accuracy from the beginning to end of each month.
Support revenue-generating activities and participate in sales calls and client meetings, observe interactions between clients and sales team members, and provide timely and effective feedback and/or initiate impactful coaching conversations utilizing observations.
Display product expertise and exhibit mastery of sales tools and systems and hold sales team accountable for developing their knowledge and skillset to do the same.
Create action plans utilizing sales reports and analytics, use the data to inform smart business decisions, and give the sales team the guidance that they need to address issues that are within their direct control to improve results.
Take ownership of ongoing talent development for local team after ensuring a positive onboarding experience and effective knowledge transfer of information required to successfully launch a new team member.
Monitor active campaigns and use performance dashboards in regular sales meetings to ensure that team members are maximizing revenue potential for their clients and adjusting strategies as needed.
Show creativity and business development thought leadership to inspire new ways of growing account lists, creating and nurturing pipelines of potential business, and increasing the spending of existing business.
PREFERRED KNOWLEDGE, SKILLS, AND EXPERIENCE
Thorough knowledge of cross-platform marketing solutions and sales methodologies
Comprehensive awareness of industry terminology and digital nuances
Moderately independent but will accept necessary guidance and welcome instruction and supervision as needed
Ability to work under pressure, meet tight deadlines, and manage competing priorities while maintaining composure
Aptitude for developing talent, helping others succeed, and generally enjoys leadership responsibilities and opportunities
Extremely strong verbal and written communication skills
High-level proficiency with MS Office applications
Technology adept and competent
AREAS OF KNOWLEDGE AND EXPERTISE THAT MATTER MOST
Building and maintaining cohesive teams to maximize performance and meet revenue targets
Instilling confidence, nurturing client relationships, and building trust inside and outside of the workplace
Monitoring key financial indicators to gauge performance, identify trends, and draw conclusions
Establishing clear goals and processes for monitoring progress, measuring results, and holding others accountable
Orchestrating efforts to produce results and execute tasks efficiently and effectively while making the best use of resources
Using judgement that balances common sense and practical experience as a basis for forming opinions and making decisions
VALUE STATEMENTS AND EXPECTATIONS
The responsibilities of this position must be consistently performed while conforming to these values:
Honor and respect the dignity of every person
Encounter others with respect and compassion
Act with humility and be a person of integrity
Reach out to others in a spirit of collaboration
Communicate openly and frequently
Put the health of the organization and our people at the forefront of every decision
Be customer focused
Embrace lifelong learning
Work with purpose and consistently show up engaged
EEO AND INCLUSIVITY
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant’s or employee’s race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
We are looking for a Marketing Sales Manager who will provide leadership by executing sales strategies and plans to achieve local sales goals, developing and supporting a successful cross-platform sales and marketing team to effectively deliver results, building and maintaining client relationships and managing sales operations.
PRIMARY RESPONSIBILITIES
Lead client development activities and retention efforts to increase net promoter score and promote Sinclair as the partner of choice in the community for all local marketing needs.
Deliver weekly revenue forecasts for digital and broadcast for current month +2 and be within +/- 2% in accuracy from the beginning to end of each month.
Support revenue-generating activities and participate in sales calls and client meetings, observe interactions between clients and sales team members, and provide timely and effective feedback and/or initiate impactful coaching conversations utilizing observations.
Display product expertise and exhibit mastery of sales tools and systems and hold sales team accountable for developing their knowledge and skillset to do the same.
Create action plans utilizing sales reports and analytics, use the data to inform smart business decisions, and give the sales team the guidance that they need to address issues that are within their direct control to improve results.
Take ownership of ongoing talent development for local team after ensuring a positive onboarding experience and effective knowledge transfer of information required to successfully launch a new team member.
Monitor active campaigns and use performance dashboards in regular sales meetings to ensure that team members are maximizing revenue potential for their clients and adjusting strategies as needed.
Show creativity and business development thought leadership to inspire new ways of growing account lists, creating and nurturing pipelines of potential business, and increasing the spending of existing business.
PREFERRED KNOWLEDGE, SKILLS, AND EXPERIENCE
Thorough knowledge of cross-platform marketing solutions and sales methodologies
Comprehensive awareness of industry terminology and digital nuances
Moderately independent but will accept necessary guidance and welcome instruction and supervision as needed
Ability to work under pressure, meet tight deadlines, and manage competing priorities while maintaining composure
Aptitude for developing talent, helping others succeed, and generally enjoys leadership responsibilities and opportunities
Extremely strong verbal and written communication skills
High-level proficiency with MS Office applications
Technology adept and competent
AREAS OF KNOWLEDGE AND EXPERTISE THAT MATTER MOST
Building and maintaining cohesive teams to maximize performance and meet revenue targets
Instilling confidence, nurturing client relationships, and building trust inside and outside of the workplace
Monitoring key financial indicators to gauge performance, identify trends, and draw conclusions
Establishing clear goals and processes for monitoring progress, measuring results, and holding others accountable
Orchestrating efforts to produce results and execute tasks efficiently and effectively while making the best use of resources
Using judgement that balances common sense and practical experience as a basis for forming opinions and making decisions
VALUE STATEMENTS AND EXPECTATIONS
The responsibilities of this position must be consistently performed while conforming to these values:
Honor and respect the dignity of every person
Encounter others with respect and compassion
Act with humility and be a person of integrity
Reach out to others in a spirit of collaboration
Communicate openly and frequently
Put the health of the organization and our people at the forefront of every decision
Be customer focused
Embrace lifelong learning
Work with purpose and consistently show up engaged
EEO AND INCLUSIVITY
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant’s or employee’s race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.