Takeda Pharmaceuticals
Associate Director, HCP Marketing (Sleep Disorders)
Takeda Pharmaceuticals, Cambridge, Massachusetts, us, 02140
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Job Description
About the role:
Join Takeda as an Associate Director, HCP Marketing (Sleep Disorders) where you will be responsible for designing, delivering, and refining unbranded and branded Health Care Provider (HCP) marketing materials preparing for a best-in-class launch. The Associate Director will develop and execute strategic marketing plans, conduct market analysis and contribute to the US launch readiness by leveraging data and insights to inform the decision-making process, ensuring that our strategies are rooted in a deep understanding of HCPs needs and behaviors. As part of the Sleep Disorders Brand Team, you will accomplish this through collaboration and strategic discussion with the end goal always being to win for patients.
How you will contribute:
Act as day-to-day lead in the development of all unbranded and branded HCP core messages, creative campaigns, and asset pull-through to inspire desired HCP behavior change at launch while ensuring alignment with broader Sleep Disorders franchise's strategic priorities
Develop strong working partnerships with cross-functional team (i.e. medical, A+I, market access, advocacy, patient services, communications, legal, regulatory, compliance, IT, PRT, etc.) and external agencies
Partner closely with Analytics & Insights to distill insights, validate business opportunities, inform segmentation, channel mix preferences, and targeting of HCPs
Proactively recognize industry/competitive trends to identify brand growth opportunities and identify industry and internal best practices to build organizational capability
Manage multiple agencies from strategic brief ideation through to delivery, holding them accountable to Takeda USBU policies, standards, timelines and budgets
Collaborate closely with HCP Marketing peers to realize marketing synergies across KOL engagement, peer to peer, conference activities, and omnichannel experience
Partner with Consumer Marketing peers and other relevant functions to improve the journey for patients
May facilitate Brand Planning process, leading cross-functional Team through key Brand Planning milestones.
Oversee the direction and deliverables of multiple priorities ensuring internal stakeholder alignment, across agency partners, and cross functional partners
Minimum Requirements/Qualifications:
Bachelor’s degree
8+ years’ experience with increasing responsibilities in marketing, sales or related function, with at least 4 years of dedicated experience in marketing.
2+ years working on a pharmaceutical marketing team
Demonstrated ability to positively influence coworkers toward common goals, foster collaboration, and enable teamwork; ability to help set priorities, develop roles and responsibilities, and manage external partners
Ability to mentor junior team members, collaborate effectively, and positively influence decisions
Deep understanding of the brand/franchise, the pharmaceutical industry, and how to effectively engage HCPs; ability to make sound business decisions by having a strong understanding about business, finance and risks/benefits of decisions
Experience in marketing strategy and tactic design with an ability to communicate ideas to internal colleagues and external partners
Broad-based HCP Marketing knowledge from non-personal (e.g., designing/running a CRM program), peer to peer, field sales (e.g., managing deployment of an assets)
Capable of leveraging data and analytics to distill insights and drive data-based decision making
Preferred:
MBA or MSc/PhD
Experience working on a product launch
Experience in Sleep Disorders, Neurology, Pulmonology or Rare therapeutic area
More about us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
USA - MA - Cambridge - Kendall Square - 500
U.S. Base Salary Range:
149,100.00 - 234,300.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Locations
USA - MA - Cambridge - Kendall Square - 500
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
Job Exempt
Yes
Job Description
About the role:
Join Takeda as an Associate Director, HCP Marketing (Sleep Disorders) where you will be responsible for designing, delivering, and refining unbranded and branded Health Care Provider (HCP) marketing materials preparing for a best-in-class launch. The Associate Director will develop and execute strategic marketing plans, conduct market analysis and contribute to the US launch readiness by leveraging data and insights to inform the decision-making process, ensuring that our strategies are rooted in a deep understanding of HCPs needs and behaviors. As part of the Sleep Disorders Brand Team, you will accomplish this through collaboration and strategic discussion with the end goal always being to win for patients.
How you will contribute:
Act as day-to-day lead in the development of all unbranded and branded HCP core messages, creative campaigns, and asset pull-through to inspire desired HCP behavior change at launch while ensuring alignment with broader Sleep Disorders franchise's strategic priorities
Develop strong working partnerships with cross-functional team (i.e. medical, A+I, market access, advocacy, patient services, communications, legal, regulatory, compliance, IT, PRT, etc.) and external agencies
Partner closely with Analytics & Insights to distill insights, validate business opportunities, inform segmentation, channel mix preferences, and targeting of HCPs
Proactively recognize industry/competitive trends to identify brand growth opportunities and identify industry and internal best practices to build organizational capability
Manage multiple agencies from strategic brief ideation through to delivery, holding them accountable to Takeda USBU policies, standards, timelines and budgets
Collaborate closely with HCP Marketing peers to realize marketing synergies across KOL engagement, peer to peer, conference activities, and omnichannel experience
Partner with Consumer Marketing peers and other relevant functions to improve the journey for patients
May facilitate Brand Planning process, leading cross-functional Team through key Brand Planning milestones.
Oversee the direction and deliverables of multiple priorities ensuring internal stakeholder alignment, across agency partners, and cross functional partners
Minimum Requirements/Qualifications:
Bachelor’s degree
8+ years’ experience with increasing responsibilities in marketing, sales or related function, with at least 4 years of dedicated experience in marketing.
2+ years working on a pharmaceutical marketing team
Demonstrated ability to positively influence coworkers toward common goals, foster collaboration, and enable teamwork; ability to help set priorities, develop roles and responsibilities, and manage external partners
Ability to mentor junior team members, collaborate effectively, and positively influence decisions
Deep understanding of the brand/franchise, the pharmaceutical industry, and how to effectively engage HCPs; ability to make sound business decisions by having a strong understanding about business, finance and risks/benefits of decisions
Experience in marketing strategy and tactic design with an ability to communicate ideas to internal colleagues and external partners
Broad-based HCP Marketing knowledge from non-personal (e.g., designing/running a CRM program), peer to peer, field sales (e.g., managing deployment of an assets)
Capable of leveraging data and analytics to distill insights and drive data-based decision making
Preferred:
MBA or MSc/PhD
Experience working on a product launch
Experience in Sleep Disorders, Neurology, Pulmonology or Rare therapeutic area
More about us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
USA - MA - Cambridge - Kendall Square - 500
U.S. Base Salary Range:
149,100.00 - 234,300.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Locations
USA - MA - Cambridge - Kendall Square - 500
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
Job Exempt
Yes