Mary Free Bed Rehabilitation
Mary Free Bed Rehabilitation is hiring: Digital Advertising Specialist in Grand
Mary Free Bed Rehabilitation, Grand Rapids, MI, United States
CompensationStarting wage $28.70
SummaryThe Digital Advertising Specialist at Mary Free Bed is responsible for the implementation and optimization of effective digital advertising campaigns across multiple platforms, ensuring they align with marketing objectives and brand guidelines. Working onsite at the Grand Rapids campus, this role entails a focused approach towards search engine optimization (SEO), search engine marketing (SEM) and pay-per-click (PPC) advertising. Reporting to the Digital Marketing Strategist, this team member collaborates extensively with the marketing team to execute digital initiatives that support organizational goals and strategies.Essential Job ResponsibilitiesSupport and promote programs, services and the Mary Free Bed system through search engine optimization (SEO) and pay-per-click (PPC) advertising, ensuring alignment with Mary Free Bed's strategic goals.Conduct keyword research and analysis to identify opportunities for optimization and campaign enhancement.Implement and monitor PPC advertising campaigns across platforms such as Google Ads, Bing Ads and other relevant networks.Monitor and adjust bids and budgets to maximize campaign performance and ROI.Analyze campaign performance data to identify trends, insights and opportunities for improvement.Prepare regular reports on campaign results, including analysis of KPIs like click-through rates, conversion rates and ROI.Work closely with the creative team to develop compelling ad creatives and landing pages that resonate with the target audiences and comply with platform guidelines.Test and optimize ad creatives based on performance data and audience feedback.Customize ad targeting strategies to effectively reach and engage audience segments.Monitor industry trends, digital marketing tools and best practices.Conduct competitive analysis to benchmark our ad performance and uncover new advertising opportunities.Write and proofread ad copy in accordance with established AP style guidelines, ensuring accuracy and professionalism.Embrace Diversity, Equity and Inclusion, by:
T reating everyone with dignity and respectO pening more doors to opportunities for underrepresented culturesG rowing talent and peopleE valuating and eliminating disparitiesT aking action against injustices, bias and racismH onoring our differences and how to collaborateE ducating staff, patients and the communities we care forR estoring Hope and Freedom,
togetherCustomer Service ResponsibilitiesDemonstrate excellent customer service and standards of behaviors as well as encourages, coaches, and monitors the same in team members. This individual should consistently promote teamwork and direct communication with co-workers and deal discretely and sensitively with confidential information.Responsibilities in Quality ImprovementContribute by identifying problems and seeking solutions. Promote patient/family satisfaction where possible; participates in departmental efforts to monitor and report customer service.Essential Job QualificationsBachelor's degree in marketing, advertising, communications, or a related field.5+ years of experience in digital advertising or a similar role.Strong understanding of PPC, display advertising and social media advertising.Proficient in analytics tools (e.g., Google Analytics) and ad serving platforms (e.g., Google Ad Manager).Excellent communication, analytical and organizational skills.Demonstrated commitment to organizational mission.Excellent writing and proofreading skills.Strong analytical and problem-solving skillsA portfolio or samples of digital advertising campaign work will be required.
Physical Requirements for Essential Job QualificationLevels :None (No specific requirements)Occasionally (Less than 1/3)Frequently (1/3 to 2/3)Majority (More than 2/3)
Remain in a stationary position: MajorityTraverse or move around work location: NoneUse keyboard: FrequentlyOperate or use department specific equipment: NoneAscend/Descend equipment or ladder: NonePosition self to accomplish the Essential Functions of the role: NoneReceive and communicate information and ideas for understanding: FrequentlyTransport, position, and/or exert force: _____Up to 10 pounds:
OccasionallyUp to 25 pounds:
_____Up to 50 pounds:
_____Up to 75 pounds:
_____More than 100 pounds:
_____Other weight: Up to___ pounds
_____Other: NoneConsistent with the Americans with Disabilities Act (ADA), it is the policy of Mary Free Bed Rehabilitation Hospital to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. If reasonable accommodation is needed, please contact the Talent Acquisition team at recruitment@maryfreebed.com.Mary Free Bed is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, genetic information, veteran status, disability or other legally protected characteristic.
SummaryThe Digital Advertising Specialist at Mary Free Bed is responsible for the implementation and optimization of effective digital advertising campaigns across multiple platforms, ensuring they align with marketing objectives and brand guidelines. Working onsite at the Grand Rapids campus, this role entails a focused approach towards search engine optimization (SEO), search engine marketing (SEM) and pay-per-click (PPC) advertising. Reporting to the Digital Marketing Strategist, this team member collaborates extensively with the marketing team to execute digital initiatives that support organizational goals and strategies.Essential Job ResponsibilitiesSupport and promote programs, services and the Mary Free Bed system through search engine optimization (SEO) and pay-per-click (PPC) advertising, ensuring alignment with Mary Free Bed's strategic goals.Conduct keyword research and analysis to identify opportunities for optimization and campaign enhancement.Implement and monitor PPC advertising campaigns across platforms such as Google Ads, Bing Ads and other relevant networks.Monitor and adjust bids and budgets to maximize campaign performance and ROI.Analyze campaign performance data to identify trends, insights and opportunities for improvement.Prepare regular reports on campaign results, including analysis of KPIs like click-through rates, conversion rates and ROI.Work closely with the creative team to develop compelling ad creatives and landing pages that resonate with the target audiences and comply with platform guidelines.Test and optimize ad creatives based on performance data and audience feedback.Customize ad targeting strategies to effectively reach and engage audience segments.Monitor industry trends, digital marketing tools and best practices.Conduct competitive analysis to benchmark our ad performance and uncover new advertising opportunities.Write and proofread ad copy in accordance with established AP style guidelines, ensuring accuracy and professionalism.Embrace Diversity, Equity and Inclusion, by:
T reating everyone with dignity and respectO pening more doors to opportunities for underrepresented culturesG rowing talent and peopleE valuating and eliminating disparitiesT aking action against injustices, bias and racismH onoring our differences and how to collaborateE ducating staff, patients and the communities we care forR estoring Hope and Freedom,
togetherCustomer Service ResponsibilitiesDemonstrate excellent customer service and standards of behaviors as well as encourages, coaches, and monitors the same in team members. This individual should consistently promote teamwork and direct communication with co-workers and deal discretely and sensitively with confidential information.Responsibilities in Quality ImprovementContribute by identifying problems and seeking solutions. Promote patient/family satisfaction where possible; participates in departmental efforts to monitor and report customer service.Essential Job QualificationsBachelor's degree in marketing, advertising, communications, or a related field.5+ years of experience in digital advertising or a similar role.Strong understanding of PPC, display advertising and social media advertising.Proficient in analytics tools (e.g., Google Analytics) and ad serving platforms (e.g., Google Ad Manager).Excellent communication, analytical and organizational skills.Demonstrated commitment to organizational mission.Excellent writing and proofreading skills.Strong analytical and problem-solving skillsA portfolio or samples of digital advertising campaign work will be required.
Physical Requirements for Essential Job QualificationLevels :None (No specific requirements)Occasionally (Less than 1/3)Frequently (1/3 to 2/3)Majority (More than 2/3)
Remain in a stationary position: MajorityTraverse or move around work location: NoneUse keyboard: FrequentlyOperate or use department specific equipment: NoneAscend/Descend equipment or ladder: NonePosition self to accomplish the Essential Functions of the role: NoneReceive and communicate information and ideas for understanding: FrequentlyTransport, position, and/or exert force: _____Up to 10 pounds:
OccasionallyUp to 25 pounds:
_____Up to 50 pounds:
_____Up to 75 pounds:
_____More than 100 pounds:
_____Other weight: Up to___ pounds
_____Other: NoneConsistent with the Americans with Disabilities Act (ADA), it is the policy of Mary Free Bed Rehabilitation Hospital to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. If reasonable accommodation is needed, please contact the Talent Acquisition team at recruitment@maryfreebed.com.Mary Free Bed is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, genetic information, veteran status, disability or other legally protected characteristic.