Customer Insights Manager, Audience Job at Lenovo in Morrisville

Customer Insights Manager, AudienceGeneral InformationReq #WD00067198Career area:MarketingCountry/Region:United States of AmericaState:North CarolinaCity:MorrisvilleDate:Friday, July 12, 2024Working time:Full-timeAdditional Locations:United States of America - North Carolina - MorrisvilleWhy Work at LenovoWe are Lenovo. We do what we say. We own what we do. We WOW our customers.Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub (https://news.lenovo.com/) .Description and RequirementsThe Insights Center of Excellence supports data driven Marketing by empowering teams to make effective decisions with actionable insights. The Customer Insights Manager with focus on Audience, will ensure best practice research methodology and design to provide stakeholders with reliable, valid, and insightful information from our customers and the Industry.The Customer Insights Manager will focus on Customer Segmentation and Decision Journeys, leading primary end user research using both quantitative and qualitative methods. Must be able to lead our Marketing and product team stakeholders to leverage audience insights throughout their work. The right candidate will have research background and experience in Marketing practices. Must be able to explain methodologies and deliver insights as a meaningful story.The Customer Insights Manager will have responsibility for both consumer and commercial offerings across Lenovo’s range of products and solutions. This role requires collaboration and effective communication with global stakeholders. The Insights manager will be a highly detail-oriented, analytical, proactive strategic thinker.Basic Qualifications:Bachelor's Degree in Marketing, Business Administration, or related field, MBA, MMR, IMC or other related Masters preferred10+ years’ relevant experienceAbility to drive complex, large-scale, multi-country research projects, navigating nuance of multiple cultures in a matrixed environment.Proven ability in driving cross-functional marketing teams/stakeholders towards common goalPrevious market research experience in qualitative and quantitative methodologies, including segmentation frameworks and research driven decision journeysProven experience with survey questionnaire design and ability to write and/or edit surveys for complex topicsUnderstanding of typical research methodologies such as conjoint analysis, max diff, typing algorithms, etc.Understanding of media activation / targeting process within a global Marketing organizationPrevious experience in managing agency partners with complex projectsPreferred Qualifications:An analytical mind, able to manage details but also see the big picture in order to tell the storyStrong attention to detail and willingness to work through any issues that emergeExcellent communication skills – written and verbalAction oriented & results driven – can ‘make things happen’Ability to work independentlyPC/Technology industry experience is a plusWe are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.Additional Locations:United States of America - North Carolina - MorrisvilleUnited States of AmericaUnited States of America - North CarolinaUnited States of America - North Carolina - Morrisville