Marketing Planning & Performance Analysis Lead

Why join usBrex is the AI-powered spend platform. We help companies spend with confidence with integrated corporate cards, banking, and global payments, plus intuitive software for travel and expenses. Tens of thousands of companies from startups to enterprises — including DoorDash, Flexport, and Compass — use Brex to proactively control spend, reduce costs, and increase efficiency on a global scale.Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career.Marketing at BrexThe Marketing team tells the Brex story, determines messaging and positioning, and translates our products and features into tangible customer benefits. Our marketers — across Revenue Marketing, Product Marketing, and Brand Marketing — are responsible for acquiring new customers and have a deep understanding of the business. We’re a highly cross-functional team and partner most closely with the Product, Sales, Business Development, and Design teams to show our prospects and customers how we can help them reach their full potential.What you'll doThe Brex Marketing team is looking for an experienced Marketing Analyst to own, analyze, and translate our data into effective strategic plans, insights, and recommendations. Candidates should have 5+ years of experience with marketing channel and campaign data, planning, modeling, and forecasting. This person should also be seasoned with building marketing funnel and ABM models. The Senior Planning & Performance Analyst will report to the Campaigns, Growth & Operations team, but will also partner with multiple marketing functions and channel owners to provide support with strategic analysis, forecasting, and insights for planning and performance optimization.Where you’ll workThis role will be based in our New York City office. You must be willing to work in office at least 2 days per week on Wednesday and Thursday, starting the week of January 6th, 2025. Employees will be able to work remotely for up to 4 weeks per year, for a minimum of one week at a time.ResponsibilitiesMarketing Funnel Planning, Forecasting & Optimization Build and own planning models for marketing funnel targets by sale type (new vs. expansion), sales team/segment, and marketing channelBuild and manage marketing funnel forecast models, provide regular forecast reporting/updates to marketing leadership, GTM leadership, and executive leadership Own all marketing channel and marketing campaign optimization reporting & analysis, with regular reporting and insights provided to marketing leadership and key cross-functional team leadsPartner with Data Science to maintain and evolve attribution models, ensuring all touchpoints, channels, and campaigns are tracking accurately from all areas of the business; own the tracking/accuracy for all marketing channel and campaign attribution; analyze pipeline and bookings performance with different models to understand trendsDigital Marketing Performance Reporting & AnalysisBuild and manage website performance reporting and analysis scorecards Build and manage MVT (multi-variant testing) reporting and analysis for Brex.com and other digital channelsOwn Brex.com performance reports and dashboards. Perform regular analysis and provide insights and recommendations to prioritize initiatives to improve website performancePartner with the SEO team to build out more events, audiences, and reporting in GA4Partner with the Growth Marketing team to build deeper channel metric reports, dashboards, and forecasting modelsStandardized Marketing Forecasts, Reports, Analysis & Insights DeliveryPipeline performance forecasting, trends, analysis, insightsMarketing funnel and journey stages + scoring trends, analysis, insightsWebsite performance trends, analysis, insightsBrand media performance and impact trends, analysis, insightsDigital ad channels performance trends, analysis, insightsEvents performance trends, analysis, insightsCampaigns performance forecasting, trends, analysis, insightsMarketing Budget/Spend forecasting trends, analysisRequirements 5+ years in a Marketing Analyst roleMarketing data and analysis/planning experience and translation to insights for marketing planning and performance optimization is a MUST Strategic marketing experience - experience leading or supporting marketing planning cycles, building plans, communicating impact at the leadership level, preferredExperience with marketing channel mix analysis and planning, understanding and translating key metrics for major digital and offline marketing channels requiredExperience with website analytics, understanding and translating key website metrics and events required Experience with using data to plan campaigns and forecast demand delivery requiredExperience with building marketing target models and forecasting demand requiredExperience with attribution models, working with multiple model types, analyzing and translating insights from multi-touch attribution data requiredExpert communication skills - ability to differentiate between ‘reporting the numbers’ and providing actionable insights; must be able to provide clear, actionable intelligence that can be easily digested and understood at the executive leadership level and actioned at the functional marketing team levelMust be willing to work in office 2 days per week on Wednesday and ThursdayCompensationThe expected salary range for this role isCompensationThe expected salary range for this role is $142,400 - $178,000. However, the starting base pay will depend on a number of factors including the candidate’s location, skills, experience, market demands, and internal pay parity. Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package.Please be aware, job-seekers may be at risk of targeting by malicious actors looking for personal data. Brex recruiters will only reach out via LinkedIn or email with a brex.com domain. Any outreach claiming to be from Brex via other sources should be ignored.