Crate&Barrel
Brand Content Specialist Job at Crate&Barrel in Sausalito
Crate&Barrel, Sausalito, CA, United States
Hudson Grace is the preeminent purveyor of timeless decor for those who love to entertain. Founded in 2012, the brand favors beauty, practicality, and careful curation. Featuring collections ranging from genuinely European to contemporary to authentically vintage, our products are crafted with premium materials and exceptional quality. Like our sister brands, Crate & Barrel and CB2, Hudson Grace is a destination for enduring entertaining essentials, table settings, and serveware. If you have a passion for entertaining and timeless quality, then join our team as a Brand Content Specialist .
A day in the life as a Brand Content Specialist ...
Collaborate with the marketing team and cross-functional partners to maintain message map calendars, campaign calendars, editorial plans, and promotional calendars and manage the always-on social presence on Instagram, Facebook, and Pinterest.
Coordinate information for marketing and creative in collaboration with key partners across marketing, merchandising, planning, marketing operations, and creative teams to ensure the marketing briefs are updated with merch and marketing strategies, SKU lists, promo codes, inclusions, and exclusions.
Write and edit all website copy and ecommerce product copy and manage the approval process, quickly switching back and forth between selling copy and editorial/storytelling copy
Collaborate with Product Merchandise teams to learn about new and continuing products each season and write compelling, effective copy with a keen understanding of SEO best practices
Regularly collaborate on updating the proofreading/editing process to maintain accuracy and efficiency
Own all content and planning for the "Inspiration" content section with an understanding of SEO best practices.
Update and maintain style guide for catalog copy, website copy, digital ads, and all other digital creative
Track and coordinate content delivery dates for campaigns helping to ensure marketing execution teams have assets with enough time to execute.
Manage influencer partnerships, including product ordering, scope writing, asset coordination, research, and product gifting plans.
Conduct weekly social listening reports, user-generated content (UGC) analysis, and audience insights. Share findings with the social media team to optimize social presence and enable more culturally relevant content creation.
Collaborate with creative teams to develop paid and organic social content, including videos
Moderate and approve user-generated content (UGC) for social media channels and eCommerce.
Partner with cross-functional teams to execute tactical plans and provide content to support marketing services, including but not limited to Design Services, BOPS, Corporate Gifting, and Registry
Stay current with social media trends and incorporate them, as appropriate, to improve the customer experience, drive sales, and leverage ongoing customer involvement.
Collaborate with omnichannel partners across store, catalog, social, and digital to provide creative support as needed
Contribute to reporting, competitive research, consumer research, invoicing, and data for organic social and content
Support PR and stores team in planning and executing events, including new store openings, book signings, and other events.
Partner with customer service to ensure all social media inquiries are handled in a timely and appropriate fashion
Sustain effective relationships with key business partners (internal business units, external parties, outside vendors)
What you’ll bring to the table…
Expertise across social media platforms in terms of both capabilities and best practice
Communicating effectively with all company associates and business contacts is crucial.
High levels of learning agility to effectively distill intangible concepts and ideas into thoughtful communication tools and content.
Strong grammar and proofreading skills.
Impeccable attention to detail.
Apply required discretion for confidential or sensitive information.
The ability to adjust communication styles and leverage candor to enhance communication, teamwork, and collaboration efforts across individuals, teams, and brands.
Ability to consistently and effectively re-prioritize work based on shifting business needs and stakeholder expectations while working under pressure and on deadline
Strong time management skills with the ability to flex dependencies in deadline-driven environments.
Has an “own-it” attitude - KPI-oriented and willing to take on accountability
We’d love to hear from you if you have…
3 years experience working for a brand in social media and/or public relations
Proficient with MS Office Suite (Word, Excel, Powerpoint) and social media management and activation tools like Sprout Social, Curalate, Crimson Hexagon, etc.
Experience measuring marketing performance and synthesizing insights in reports
Experience with Photoshop and social media content creation apps preferred
Bachelor’s degree in marketing, communications, merchandising, advertising or journalism focus preferred or equivalent work experience
Retail Experience Preferred
Minimum Starting Rate: $50,200.00 Hourly
Up to: $66,500.00 Hourly
Pay ranges will be adjusted upward as needed to comply with applicable state and local law. In addition to your salary, based on your role, associates may be eligible for other compensation including bonuses, sales incentives, and long term incentives.
Euromarket Designs, Inc., which does business as Crate and Barrel and CB2, will be referred to as “the Company”. The Company is deeply committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact the location you are applying to here and ask to speak with a manager regarding the nature of your request. The Company is an equal opportunity employer; applicants are considered for all positions without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, gender identity, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law. The Company participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US. State / City Compliance: The Company will consider for employment qualified applicants with criminal history, including arrest and conviction records, in accordance with the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.
A day in the life as a Brand Content Specialist ...
Collaborate with the marketing team and cross-functional partners to maintain message map calendars, campaign calendars, editorial plans, and promotional calendars and manage the always-on social presence on Instagram, Facebook, and Pinterest.
Coordinate information for marketing and creative in collaboration with key partners across marketing, merchandising, planning, marketing operations, and creative teams to ensure the marketing briefs are updated with merch and marketing strategies, SKU lists, promo codes, inclusions, and exclusions.
Write and edit all website copy and ecommerce product copy and manage the approval process, quickly switching back and forth between selling copy and editorial/storytelling copy
Collaborate with Product Merchandise teams to learn about new and continuing products each season and write compelling, effective copy with a keen understanding of SEO best practices
Regularly collaborate on updating the proofreading/editing process to maintain accuracy and efficiency
Own all content and planning for the "Inspiration" content section with an understanding of SEO best practices.
Update and maintain style guide for catalog copy, website copy, digital ads, and all other digital creative
Track and coordinate content delivery dates for campaigns helping to ensure marketing execution teams have assets with enough time to execute.
Manage influencer partnerships, including product ordering, scope writing, asset coordination, research, and product gifting plans.
Conduct weekly social listening reports, user-generated content (UGC) analysis, and audience insights. Share findings with the social media team to optimize social presence and enable more culturally relevant content creation.
Collaborate with creative teams to develop paid and organic social content, including videos
Moderate and approve user-generated content (UGC) for social media channels and eCommerce.
Partner with cross-functional teams to execute tactical plans and provide content to support marketing services, including but not limited to Design Services, BOPS, Corporate Gifting, and Registry
Stay current with social media trends and incorporate them, as appropriate, to improve the customer experience, drive sales, and leverage ongoing customer involvement.
Collaborate with omnichannel partners across store, catalog, social, and digital to provide creative support as needed
Contribute to reporting, competitive research, consumer research, invoicing, and data for organic social and content
Support PR and stores team in planning and executing events, including new store openings, book signings, and other events.
Partner with customer service to ensure all social media inquiries are handled in a timely and appropriate fashion
Sustain effective relationships with key business partners (internal business units, external parties, outside vendors)
What you’ll bring to the table…
Expertise across social media platforms in terms of both capabilities and best practice
Communicating effectively with all company associates and business contacts is crucial.
High levels of learning agility to effectively distill intangible concepts and ideas into thoughtful communication tools and content.
Strong grammar and proofreading skills.
Impeccable attention to detail.
Apply required discretion for confidential or sensitive information.
The ability to adjust communication styles and leverage candor to enhance communication, teamwork, and collaboration efforts across individuals, teams, and brands.
Ability to consistently and effectively re-prioritize work based on shifting business needs and stakeholder expectations while working under pressure and on deadline
Strong time management skills with the ability to flex dependencies in deadline-driven environments.
Has an “own-it” attitude - KPI-oriented and willing to take on accountability
We’d love to hear from you if you have…
3 years experience working for a brand in social media and/or public relations
Proficient with MS Office Suite (Word, Excel, Powerpoint) and social media management and activation tools like Sprout Social, Curalate, Crimson Hexagon, etc.
Experience measuring marketing performance and synthesizing insights in reports
Experience with Photoshop and social media content creation apps preferred
Bachelor’s degree in marketing, communications, merchandising, advertising or journalism focus preferred or equivalent work experience
Retail Experience Preferred
Minimum Starting Rate: $50,200.00 Hourly
Up to: $66,500.00 Hourly
Pay ranges will be adjusted upward as needed to comply with applicable state and local law. In addition to your salary, based on your role, associates may be eligible for other compensation including bonuses, sales incentives, and long term incentives.
Euromarket Designs, Inc., which does business as Crate and Barrel and CB2, will be referred to as “the Company”. The Company is deeply committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact the location you are applying to here and ask to speak with a manager regarding the nature of your request. The Company is an equal opportunity employer; applicants are considered for all positions without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, gender identity, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law. The Company participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US. State / City Compliance: The Company will consider for employment qualified applicants with criminal history, including arrest and conviction records, in accordance with the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.