Director of Marketing and Content Strategy Job at University of Georgia in Athen

Posting DetailsPosting DetailsPosting Number S12747PWorking Title Director of Marketing and Content StrategyDepartment Franklin-Deans Office AdminAbout the University of GeorgiaSince our founding in 1785, the University of Georgia has operated as Georgia's oldest, most comprehensive, and most diversified institution of higher education ( https://www.uga.edu/ ). The proof is in our more than 235 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University's main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,000 faculty and more than 7,700 full-time staff. The University's enrollment exceeds 40,000 students including over 30,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 18 schools and colleges, as well as a medical partnership with Augusta University housed on the UGA Health Sciences Campus in Athens.About the College/Unit/DepartmentCollege/Unit/Department websitePosting Type ExternalRetirement Plan TRSEmployment Type EmployeeBenefits Eligibility Benefits EligibleFull/Part time Full TimeWork ScheduleAdditional Schedule InformationTypical shift will be 8am-5pm Monday through Friday, some weekend and afterhours work may be needed.Advertised Salary Commensurate with ExperiencePosting Date 10/08/2024Open until filled YesClosing DateProposed Starting Date 10/14/2024Special Instructions to ApplicantsLocation of Vacancy Athens AreaEEO Policy StatementThe University of Georgia is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (hrweb@uga.edu).USG Core Values StatementThe University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct .Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at https://www.usg.edu/policymanual/section6/C2653 .Position InformationClassification Title External Affairs ManagerFLSA ExemptFTE 1.00Minimum QualificationsRequires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education/experience in lieu of the required minimum qualifications.Preferred Qualifications Master Degree in Marketing, Journalism, or related field with 5+ years of relevant experienceAgency and/or Higher education experience preferredPosition SummaryFranklin College of Arts and Sciences, named in honor of Benjamin Franklin, is the heart of UGA's liberal arts learning environment. The research, scholarship and creative output by the faculty and students in more than 80-degree programs set the place for a dynamic environment at Georgia's flagship institution.The Franklin College of Arts and Sciences is seeking a highly creative, detail-oriented and dynamic individual to grow and enhance its marketing and content strategy in an inaugural role. Reporting to the Executive Director of Marketing and Communications, the Director of Marketing and Content Strategy be instrumental in executing the college's multichannel marketing strategy. This role involves a highly organized individual with superior project management skills who has both a strategic and creative mindset. The Director of Marketing and Content Strategy at Franklin College will lead the Marketing, Digital and Content teams, shaping its narrative and driving initiatives to enhance brand awareness and stakeholder engagement.The Director of Marketing and Content Strategy will oversee the implementation of strategic campaigns across various external and internal channels, ensuring that projects are completed from inception to delivery. The ideal candidate will be adept in advertising, digital marketing, SEO, SEM, data analysis, channel-specific strategies, and content creation, with a strong focus on enhancing brand engagement and recognition. This position is responsible for developing and executing a plan to support the College's strategic marketing efforts.The Director of Marketing and Content Strategy will be responsible for developing a strategic Content Management System across the College. This process will cultivate, create and leverage content across channels to showcase and amplify the vibrant student experience, cutting-edge research, and academic innovations within the Franklin College.In this role the incumbent will be building new processes and will use best practices and trends in marketing, be a visible and engage member of the campus community, possess excellent marketing skills along with strong writing and communications skills, be able to work both independently and collaboratively and understand how to build and engage our various audiences.The Director of Marketing and Content Strategy works collaboratively with marketing colleagues, department members, faculty, students, alums, corporate sponsors and more to develop marketing initiatives that inform, inspire and educate internal and external audiences.Knowledge, Skills, Abilities and/or Competencies Work experience including strong leadership skills with at least 3 years of experience managing full-time staff and contractors/vendors.Knowledge of content management systems (CMS) and digital marketing tools including CRM, SEO, social platforms, project management software, etc.Proven success in developing and implementing comprehensive marketing campaigns, with a solid background in marketing from an agency or large, complex organization.Ability to write and edit effectively for a range of audiences and communication products. Success in elevating brand profiles and creating compelling content.Deep understanding of digital marketing channels and hands-on experience with social media, web, and email marketing.Proven ability to monitor and respond to trends that affect an organization's strategic vision.Excellent proofreading and editing skills, with a thorough understanding of multimedia design principles.Experience using AI in support of marketing efforts.Experience using metrics and data to evaluate and guide marketing efforts.Creative, strategic, and analytical thinker with keen attention to detail with project management skills.Outstanding interpersonal skills, cultural sensitivity, and the ability to collaborate effectively with a variety of groups, including students, staff, alumni, faculty and administrators.Highly self-driven with excellent problem-solving and time management capabilities.Ability to thrive under tight deadlines while managing multiple tasks simultaneously.Effective team player in fast-paced environments.Physical Demands Sit or stand long periods of time.Some evening and weekend requirements.Lift up to 50lbs.Occasional travel.Driving as needed to perform job duties.Is driving a responsibility of this position? YesIs this a Position of Trust? YesDoes this position have operation, access, or control of financial resources? NoDoes this position require a P-Card? NoIs having a P-Card an essential function of this position? NoDoes this position have direct interaction or care of children under the age of 18 or direct patient care? NoDoes this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications) YesCredit and P-Card policyBe advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website .Background Investigation PolicyOffers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the UGA Background Check website .Duties/ResponsibilitiesDuties/ResponsibilitiesMarketing, CMA, and Process Development Develop and execute high-level marketing campaigns across multiple owned, earned, paid and shared channels, ensuring alignment with the overall communications and marketing strategy of the College.Analyze and contribute to external messaging, ensuring all content is on-brand, high quality, and adheres to the strategic content calendar.Assess and evaluate website functionality and engagement.Led development of website content and user interface to enhance amplification of the College's initiatives and engagement across multiple audiences.Build and manage data capture mechanisms, conduct routine analysis, and provide actionable insights to drive decision-making, optimize marketing strategies and improve performance.Oversee the marketing team's data dashboard and ensure effective routine review processes.Benchmark and analyze the return on investment (ROI) of paid advertising campaigns.Perform ongoing market research and data analysis to support key marketing campaigns.Deliver robust insights to inform strategic decisions and optimize campaign effectiveness.Collaborate with the College's web team to analyze search traffic.Guide colleagues on effective SEO strategies to enhance content visibility and performance.Stay current with marketing best practices and industry innovations, bringing fresh ideas to enhance marketing efforts.Percentage of time 50 Duties/ResponsibilitiesCampaign Execution and Plan Development Proactively brainstorm and implement innovative marketing ideas and strategies to increase engagement and brand recognition.Build creative briefs, marketing plans and other guiding documents that set the goals, objectives and measurement metrics for each campaign/project that outline and track a clear set of deliverables.Engage outside agencies/freelancers as needed to support efforts.Provide expert marketing guidance to develop and advance the College's strategic vision, with a focus on increasing brand awareness and supporting fundraising efforts.Develop strategic, centralized content curation and dissemination process for the College aimed at engaging and reaching internal and external audiences in alignment with the College's brand and strategic goals.This role will guide the distribution of content across various owned, earned and paid channels, ensuring it aligns with and enhances the Franklin brand and strategic goals.With Digital Marketing and Social Media Specialist , oversee and contribute to the creation of compelling content across various channels, ensuring consistency and quality.Plan, execute and manage marketing campaigns across various platforms in support of initiatives.Develop and implement innovative strategies for digital channels including social media, blogs, websites, and email marketing to boost engagement and brand recognition.Oversee social media efforts and digital communications for campaigns.Percentage of time 10 Duties/ResponsibilitiesCommunicates with Stakeholders Build and maintain strong relationships with stakeholders, ensuring effective communication and collaboration.Work closely with various departments and other stakeholders to align marketing strategies with the College and University goals and address any emerging needs or challenges.Partner across the College, across campus with colleagues and with vendors/agencies to build marketing campaigns as well as on-going processes to sustain marketing efforts.Collaborate with agencies, faculty, staff and students across campus to develop and implement marketing plan.Work collaboratively across diverse teams with the ability to coordinate and integrate efforts and ability to lead individuals who are not direct reports.Percentage of time 20 Duties/ResponsibilitiesProject Management and Industry Trends Lead projects from conception to completion, collaborating with a range of stakeholder including marcom team members, agencies, technical experts, other key staff, faculty and students.Determine sustainable and effective ways to work with divisions and departments across the College to help them build high-quality, target, on-brand efforts to reach their specific needs within the College's overall marketing strategy.Ensure successful, deadline-driven campaign execution.Right-size projects based on marketing strategies and the content calendar to ensure alignment and effective resource allocation.Explore technology that could be utilized to enhance Project Management.Percentage of time 10 Duties/ResponsibilitiesSupervises Staff Manage staff to ensure priorities and work effort is effectively and efficiently employed.Provide coaching, guidance, and mentorship to direct reports.Foster professional growth and development within the team, ensuring a supportive and effective working environment.Manage employees in accordance with all HR policies, procedures, and guidelines.Ensure compliance with UGA and Franklin College standards and practices.Share knowledge, information, and expertise with the team.Facilitate effective communication of issues and encourage strong working relationships with other functions and teams.Percentage of time 10Contact InformationRecruitment ContactContact DetailsFor questions concerning this position or recruitment progression, please refer to the Recruitment Contact listed below.Recruitment Contact Name Susan AmbrosettiRecruitment Contact Email Susan.Ambrosetti@uga.eduRecruitment Contact PhonePosting Specific QuestionsRequired fields are indicated with an asterisk (*). Applicant Documents Required Documents Resume/CVCover LetterOptional Documents